Authors
Abhishek Gupta?blur=25

Abhishek Gupta, Chief Marketing Officer, Edelweiss Tokio Life Insurance, talks about their latest campaign 'Zindagi Plus’ and the brand’s initiatives which focus on women

Samarpita Banerjee May 1, 2019 8:47 AM

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With India being one of the fastest growing Voice markets in the world, marketers are experimenting with Voice, studying Indian accents & looking at integrated solutions for the customer

Samarpita Banerjee Apr 25, 2019 8:19 AM

vivek sharma?blur=25

Sharma, Chief Marketing Officer, Pidilite, gives a peek into the inner workings of the brand’s marketing and how it has managed to stay relevant

Samarpita Banerjee Feb 6, 2019 8:14 AM

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Chinmoy, prior to Onida, has led Asian Paints' brand management team and Reliance Industries' marketing team (product management).

Samarpita Banerjee Aug 28, 2018 11:56 AM

jimmy?blur=25

Jimmy Tangree of Kolkata-based Friends FM tells us how the radio station is riding high with projected margins of about 20 per cent in FY 17-18

Samarpita Banerjee Aug 9, 2018 8:54 AM

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Legrand India, along with digital agency Liqvd Asia is launching a web series, The Good Vibes. The show will stream on SonyLiv and YouTube starting today

Samarpita Banerjee Aug 8, 2018 9:00 AM

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Managing Director & CEO, ABP Pvt Ltd. says that language print is doing pretty as hinterlands are growing and advertisers are spending money in these markets.

Samarpita Banerjee Aug 8, 2018 8:56 AM

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Vipul Chawla was speaking on the topic ‘Marketing in an era of disruption’ at exchange4media Group’s TechManch, held in Mumbai

Samarpita Banerjee Jun 28, 2018 8:53 AM

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Breakthrough campaign that won acclaim and awards with dancing transgenders, features six talented specially-abled teenagers in six videos in second edition, named ‘Isspecial band’

Samarpita Banerjee May 16, 2018 8:49 AM

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Marc-Antoine de Roys, Global CEO, Kinetic Worldwide talks about the efforts the agency is putting towards integrating mobile with out-of-home (OOH), to make the medium more accountable and the overall scope of growth for the medium in the near future

Samarpita Banerjee Mar 28, 2018 9:00 AM

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The Indian Outdoor Advertising Association (IOAA), along with the Advertising Agencies Association of India (AAAI), has come out with a set of standard operating procedures (SOP) for stakeholders of the OOH industry, to bring in some order in business processes

Samarpita Banerjee Nov 3, 2017 8:51 AM

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The rateOOHmeter platform is based on field data of the OOH campaign universe with information on more than 400 brands, 1600 cities, over 3,000 campaigns and around 85,000 OOH inventory across formats pan India.

Samarpita Banerjee Oct 16, 2017 7:33 AM

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Sachin Dingankar, Head of Marketing, Zydus Wellness Group tells us why their products are market leaders in their respective categories

Samarpita Banerjee Aug 3, 2017 8:34 AM

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Arianna Huffington has brought her latest venture, Thrive Global, to India in partnership with Times Bridge. Huffington speaks to us about why the corporate world needs to seriously address the issue of burnout, her learnings from HuffPost and shares a few words of wisdom for marketers

Samarpita Banerjee Jul 13, 2017 7:57 AM

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As Yatra is on a mission to revolutionise online travel bookings with its innovative offerings, CMO Vikrant Mudaliar tells us why it is the only site one needs for everything related to travel

Samarpita Banerjee Jun 30, 2017 8:31 AM

Our focus is on increasing digital visitors by 50%: Girish Agarwal, Dainik Bhaskar?blur=25

Girish Agarwal, Director of the Dainik Bhaskar Group, talks about increasing reader engagement, the basis of good content ...

Srabana Lahiri & Samarpita Banerjee Apr 15, 2016 8:18 AM

T20 cricket is like Maggi & test cricket is food your mother cooks: Arjuna Ranatunga @Goafest2016?blur=25

Day 2 at Goafest opened with the knowledge seminar that included discussion between consulting editor, TV Today Network, Rajdeep Sardesai and former Sri Lankan cricket team captain and Minister of Ports & Shipping for the country, Arjuna Ranatunga

Samarpita Banerjee Apr 9, 2016 7:57 AM