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Sharma, Chief Marketing Officer, Pidilite, gives a peek into the inner workings of the brand’s marketing and how it has managed to stay relevant

Samarpita Banerjee 06-February-2019

The agency will handle Donear, Grado, Graviera, D’cot and NXG

Samarpita Banerjee 11-September-2018

Chinmoy, prior to Onida, has led Asian Paints' brand management team and Reliance Industries' marketing team (product management).

Samarpita Banerjee 28-August-2018

Jimmy Tangree of Kolkata-based Friends FM tells us how the radio station is riding high with projected margins of about 20 per cent in FY 17-18

Samarpita Banerjee 09-August-2018

Legrand India, along with digital agency Liqvd Asia is launching a web series, The Good Vibes. The show will stream on SonyLiv and YouTube starting today

Samarpita Banerjee 08-August-2018

Managing Director & CEO, ABP Pvt Ltd. says that language print is doing pretty as hinterlands are growing and advertisers are spending money in these markets.

Samarpita Banerjee 08-August-2018

Vipul Chawla was speaking on the topic ‘Marketing in an era of disruption’ at exchange4media Group’s TechManch, held in Mumbai

Samarpita Banerjee 28-June-2018

Breakthrough campaign that won acclaim and awards with dancing transgenders, features six talented specially-abled teenagers in six videos in second edition, named ‘Isspecial band’

Samarpita Banerjee 16-May-2018

Marc-Antoine de Roys, Global CEO, Kinetic Worldwide talks about the efforts the agency is putting towards integrating mobile with out-of-home (OOH), to make the medium more accountable and the overall scope of growth for the medium in the near future

Samarpita Banerjee 28-March-2018

The Indian Outdoor Advertising Association (IOAA), along with the Advertising Agencies Association of India (AAAI), has come out with a set of standard operating procedures (SOP) for stakeholders of the OOH industry, to bring in some order in business processes

Samarpita Banerjee 03-November-2017

The rateOOHmeter platform is based on field data of the OOH campaign universe with information on more than 400 brands, 1600 cities, over 3,000 campaigns and around 85,000 OOH inventory across formats pan India.

Samarpita Banerjee 16-October-2017

Sachin Dingankar, Head of Marketing, Zydus Wellness Group tells us why their products are market leaders in their respective categories

Samarpita Banerjee 03-August-2017

Arianna Huffington has brought her latest venture, Thrive Global, to India in partnership with Times Bridge. Huffington speaks to us about why the corporate world needs to seriously address the issue of burnout, her learnings from HuffPost and shares a few words of wisdom for marketers

Samarpita Banerjee 13-July-2017

As Yatra is on a mission to revolutionise online travel bookings with its innovative offerings, CMO Vikrant Mudaliar tells us why it is the only site one needs for everything related to travel

Samarpita Banerjee 30-June-2017

Day 2 at Goafest opened with the knowledge seminar that included discussion between consulting editor, TV Today Network, Rajdeep Sardesai and former Sri Lankan cricket team captain and Minister of Ports & Shipping for the country, Arjuna Ranatunga

Samarpita Banerjee 09-April-2016