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In an interview with exchange4media, Saranjeet Singh, Head- Digital Marketing at PayU India speaks about digital marketing trends, the growing popularity of digital payment gateways and the challenges in the sector
Vernika Awal Jun 6, 2016 8:11 AM
The online video company has been reportedly working on a subscription-based online video streaming service for cable television networks, called "Unplugged"
Vernika Awal May 25, 2016 8:16 AM
In an interview with exchange4media Rachna Prasad, Senior Vice President – Marketing at Oxigen Wallet, who was awarded Best Digital Integrated Campaign Award & Best Performance Award by IAMAI in the year 2015, shared crucial insights into the growing digital wallet ecosystem of India, Oxigen Wallet’s recent achievements as a brand and future plans
Vernika Awal May 23, 2016 8:05 AM
In an interview with exchange4media, Anuj Kumar, Co-founder & MD at Affle, tells us how consumers are gradually shifting to a mobile-first world in terms of content consumption and how brands are adapting to mobile strategies over conventional, PC-based or TV-based ad strategies
Vernika Awal May 19, 2016 8:10 AM
Samar Verma, CEO and Founder of Fork Media spoke to exchange4media about the emerging trends in digital media, the challenges in the domain and more
Vernika Awal May 18, 2016 8:02 AM
With the advent and outspread of affordable technology and social media, brands are becoming increasingly aware of the various methods that could maximize audience engagement across platforms says Jean-Philippe (JP) Maheu.
Vernika Awal May 7, 2016 7:47 AM
Twitter is increasingly being used as a live reaction ground for television broadcasts; with 81 billion TV tweets and views globally last year says Parminder Singh, Managing Director for Twitter South-East Asia, India and MENA
Vernika Awal May 5, 2016 9:04 AM
The rise of instant-loading articles will be beneficial for millions of readers, as it would save page load times significantly. While most leading publications are joining the services, the likes of Facebook and Google are looking to earn more revenue and gain higher readership
Vernika Awal Apr 25, 2016 8:01 AM
WPP owned world’s largest market implementation agency, Hogarth Worldwide recently announced the launch of its operations in India. We spoke to Barry Jones, Founder & Chairman of Hogarth about Hogarth’s unique offerings spanning advertising production across all media, propriety technology solutions, trans-creation, language services and more
Vernika Awal Apr 20, 2016 8:05 AM
"Bournvita does not need a brand ambassador, it is an ambassador in itself," Chandramouli Venkatesan
Bournvita Biscuits is the company’s second brand in the category after Oreo, which was launched in 2011. With this Mondelez India has expanded its category footprint from creams to cookies
Vernika Awal Apr 20, 2016 8:03 AM
Among the brands and categories that have chosen to use the IPL franchise to target consumers, the start-up industry is at the forefront, especially the ‘Food-tech startups’,
Vernika Awal Apr 19, 2016 8:00 AM
The way money transactions in India take place set to change severely with the introduction of Unified Payment Interface (UPI), which intends to move the country towards a more cashless model. It has been developed by the National Payment Corporation of India (NPCI) and is expected to change the face of mobile banking
Vernika Awal Apr 15, 2016 8:16 AM
In an interview with exchange4media, Rakesh Srivastava, VP Sales and Marketing for Hyundai spoke about the challenges being faced by the automobile industry at the moment and future plans of Hyundai in India
Vernika Awal Apr 14, 2016 8:05 AM
FreeCharge is the first company in India to introduce chat and pay for Person-to-person (P2P) and Person-to-merchant (P2M) interfaces for Digital Payments witnessing one million transactions a day and aims to reach seven million transactions by the end of 2016
Vernika Awal Apr 13, 2016 8:03 AM
Adidas’ campaign with Kohli is inspired by his own life, while the last cricket season’s campaign was ‘I target the moment’, this time around the theme of the campaign is, ‘#FeelLoveUseHate.’
Vernika Awal Apr 7, 2016 8:01 AM
At the exchange4media’s NEONS OOH Conference and Awards, the audience witnessed an enthralling panel discussion on the topic: Vision 2020: Looking forward or stuck 20 years back
Vernika Awal Apr 1, 2016 8:04 AM
Social media today acts as a major driver of traffic to websites, startups and established ventures alike. As a result, it is crucial to take into account a lot of parameters, even beyond the ones that are apparent to the business. On this note, it is crucial to weigh the importance of link clicks, likes, shares and comments, in order to increase the audience reach of posts
Vernika Awal Mar 26, 2016 8:05 AM
PVR and Paytm announced their online movie ticketing tie up with the debut of Paytm’s new vertical – movie tickets on its e-commerce platform
Vernika Awal Mar 23, 2016 7:58 AM
Recognizing the growing influence of digital and to strengthen their market share, India.com recently elevated Sandeep Amar as its new CEO. A senior digital leader in the Indian digital space with an experience of almost two decades, he shared with us the growth story of India.com since its inception three years ago
Vernika Awal Mar 17, 2016 7:54 AM
Voltas Limited, India’s air conditioner brand from the house of Tatas, reinstated its position in the market by introducing the new “Voltas All Star ACs” on March 15 in New Delhi
Vernika Awal Mar 16, 2016 7:59 AM
