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Marketing platforms have evolved with advanced filters & algorithms-Saranjeet Singh, PayU

In an interview with exchange4media, Saranjeet Singh, Head- Digital Marketing at PayU India speaks about digital marketing trends, the growing popularity of digital payment gateways and the challenges in the sector

Vernika Awal Jun 6, 2016 8:11 AM

Will YouTube's streaming service 'Unplugged' disrupt TV viewership?

The online video company has been reportedly working on a subscription-based online video streaming service for cable television networks, called "Unplugged"

Vernika Awal May 25, 2016 8:16 AM

We want to focus on user experience than create clutter during transactions: Rachna Prasad, Oxigen

In an interview with exchange4media Rachna Prasad, Senior Vice President – Marketing at Oxigen Wallet, who was awarded Best Digital Integrated Campaign Award & Best Performance Award by IAMAI in the year 2015, shared crucial insights into the growing digital wallet ecosystem of India, Oxigen Wallet’s recent achievements as a brand and future plans

Vernika Awal May 23, 2016 8:05 AM

Keeping ad experience in sync with app experience is important: Anuj Kumar, Affle

In an interview with exchange4media, Anuj Kumar, Co-founder & MD at Affle, tells us how consumers are gradually shifting to a mobile-first world in terms of content consumption and how brands are adapting to mobile strategies over conventional, PC-based or TV-based ad strategies

Vernika Awal May 19, 2016 8:10 AM

Sensational headlines and visuals drive traffic: Samar Verma, Fork Media

Samar Verma, CEO and Founder of Fork Media spoke to exchange4media about the emerging trends in digital media, the challenges in the domain and more

Vernika Awal May 18, 2016 8:02 AM

Twitter provides a massive opportunity for brands to maximize their reach -JP Maheu

With the advent and outspread of affordable technology and social media, brands are becoming increasingly aware of the various methods that could maximize audience engagement across platforms says Jean-Philippe (JP) Maheu.

Vernika Awal May 7, 2016 7:47 AM

Twitter is increasingly being used as a live reaction ground: Parminder Singh

Twitter is increasingly being used as a live reaction ground for television broadcasts; with 81 billion TV tweets and views globally last year says Parminder Singh, Managing Director for Twitter South-East Asia, India and MENA

Vernika Awal May 5, 2016 9:04 AM

Google News gets speedier with AMP feature

The rise of instant-loading articles will be beneficial for millions of readers, as it would save page load times significantly. While most leading publications are joining the services, the likes of Facebook and Google are looking to earn more revenue and gain higher readership

Vernika Awal Apr 25, 2016 8:01 AM

It is about time we decided to take India seriously: Barry Jones

WPP owned world’s largest market implementation agency, Hogarth Worldwide recently announced the launch of its operations in India. We spoke to Barry Jones, Founder & Chairman of Hogarth about Hogarth’s unique offerings spanning advertising production across all media, propriety technology solutions, trans-creation, language services and more

Vernika Awal Apr 20, 2016 8:05 AM

"Bournvita does not need a brand ambassador, it is an ambassador in itself,"  Chandramouli Venkatesan

Bournvita Biscuits is the company’s second brand in the category after Oreo, which was launched in 2011. With this Mondelez India has expanded its category footprint from creams to cookies

Vernika Awal Apr 20, 2016 8:03 AM

Zomato, Foodpanda, Swiggy & Faasos cash in on the cricket season

Among the brands and categories that have chosen to use the IPL franchise to target consumers, the start-up industry is at the forefront, especially the ‘Food-tech startups’,

Vernika Awal Apr 19, 2016 8:00 AM

UPI set to make online and mobile transactions easier

The way money transactions in India take place set to change severely with the introduction of Unified Payment Interface (UPI), which intends to move the country towards a more cashless model. It has been developed by the National Payment Corporation of India (NPCI) and is expected to change the face of mobile banking

Vernika Awal Apr 15, 2016 8:16 AM

We want to strengthen our market leadership position: Rakesh Srivastava, Hyundai

In an interview with exchange4media, Rakesh Srivastava, VP Sales and Marketing for Hyundai spoke about the challenges being faced by the automobile industry at the moment and future plans of Hyundai in India

Vernika Awal Apr 14, 2016 8:05 AM

Cash is our biggest competitor: Govind Rajan, COO, FreeCharge

FreeCharge is the first company in India to introduce chat and pay for Person-to-person (P2P) and Person-to-merchant (P2M) interfaces for Digital Payments witnessing one million transactions a day and aims to reach seven million transactions by the end of 2016

Vernika Awal Apr 13, 2016 8:03 AM

Adidas’ new campaign featuring Virat Kohli scores big with fans

Adidas’ campaign with Kohli is inspired by his own life, while the last cricket season’s campaign was ‘I target the moment’, this time around the theme of the campaign is, ‘#FeelLoveUseHate.’

Vernika Awal Apr 7, 2016 8:01 AM

The challenges for the OOH industry have only multiplied, say experts

At the exchange4media’s NEONS OOH Conference and Awards, the audience witnessed an enthralling panel discussion on the topic: Vision 2020: Looking forward or stuck 20 years back

Vernika Awal Apr 1, 2016 8:04 AM

The viral attraction that is social media

Social media today acts as a major driver of traffic to websites, startups and established ventures alike. As a result, it is crucial to take into account a lot of parameters, even beyond the ones that are apparent to the business. On this note, it is crucial to weigh the importance of link clicks, likes, shares and comments, in order to increase the audience reach of posts

Vernika Awal Mar 26, 2016 8:05 AM

"If there is anyone who knows marketing, it is Paytm," Sanjeev Bijli

PVR and Paytm announced their online movie ticketing tie up with the debut of Paytm’s new vertical – movie tickets on its e-commerce platform

Vernika Awal Mar 23, 2016 7:58 AM

We are looking to grow traffic and revenue by 70-100% YOY: Sandeep Amar

Recognizing the growing influence of digital and to strengthen their market share, India.com recently elevated Sandeep Amar as its new CEO. A senior digital leader in the Indian digital space with an experience of almost two decades, he shared with us the growth story of India.com since its inception three years ago

Vernika Awal Mar 17, 2016 7:54 AM

Voltas has the highest brand equity in cooling and comfort appliances: Pradeep Bakshi, President & COO Voltas

Voltas Limited, India’s air conditioner brand from the house of Tatas, reinstated its position in the market by introducing the new “Voltas All Star ACs” on March 15 in New Delhi

Vernika Awal Mar 16, 2016 7:59 AM

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