Yan took over the responsibility from Zhang Hai Ming as he retired on 1 May 2016

exchange4media Staff May 7, 2016 8:06 AM

The ad features Shahrukh Khan showcasing the transition from Black and white TV viewing to color to HD viewing

exchange4media Staff May 7, 2016 8:04 AM

Sunfeast Farmlite is ITC’s foray into health biscuits segment and its Oats range of products offers 3 variants - Oats with Chocolate, Oats with Almond and Oats with Raisins

exchange4media Staff May 7, 2016 8:00 AM

PMG is a company that offers diverse services in the field of sports. Started by Sunil Gavaskar PMG has always been closely associated with cricket

exchange4media Staff May 7, 2016 7:57 AM

Garnier Men has launched their new marketing campaign featuring Sushant Singh Rajput for their Acnofight facewash, set in the context of cricket

exchange4media Staff May 7, 2016 7:55 AM

The campaign ‘Guilt’ is created by FCB Ulka. It revolves around the fact that people forget to act responsibly, letting their friends drive after drinking – the consequence of which can be fatal

exchange4media Staff May 7, 2016 7:52 AM

The campaign features eight TVCs on road safety, conceptualised by Dentsu Creative Impact, Gurgaon, addressing the issues of non-adherence to the road safety rules and norms. The thought behind the communication is “If we know it’s wrong, why do we still do it?”

exchange4media Staff May 7, 2016 7:50 AM

With the advent and outspread of affordable technology and social media, brands are becoming increasingly aware of the various methods that could maximize audience engagement across platforms says Jean-Philippe (JP) Maheu.

Vernika Awal May 7, 2016 7:47 AM