Date-wise News
Dentsu Creative Impact strengthens its creative leadership

Dentsu Creative Impact, the creative agency from Dentsu Aegis Network has made two major senior appointments in an attempt to further strengthen its creative product

exchange4media Staff May 18, 2016 2:22 PM

FirstHandle appoints Alchemist as Media Strategy, Communications agency

The agency will handle the strategy, planning, and the creative responsibilities of the brand. The account will be handled by the agency's Delhi office

exchange4media Staff May 18, 2016 11:42 AM

Chai Point appoints Happy as their Creative Agency

The creative portfolio will cover three major verticals of Chai Point – Retail Hubs, Chai@Work and Chai-on-Call. As the brand expands its offerings, Chai Point aims to be known as the preferred breakfast and snack delivery channel

exchange4media Staff May 18, 2016 10:20 AM

Apple CEO's India visit:What's on the cards?

According to latest media reports Tim Cook is scheduled to meet Narendra Modi this week. With global revenues plummeting, India is a source of hope for the Cupertino based tech company. Tim Cook’s meeting with the Prime Minister could not have been better timed than this. India is beginning to better its ‘ease to do business’ rankings and this may just be one of the reasons attracting this visit between the Apple’s CEO and the PM

Ronald Menezes May 18, 2016 8:29 AM

BARC Ratings: 'Naagin' continues to lead, 'India's Got Talent' debuts at No.6 in week 18

Colors’ show ‘Naagin’ continued to be the most watched show in week 18. Zee TV’s show ‘Kumkum Bhagya’ acquired the second spot. ‘Yeh Hai Mohabbatein’ stood at No.3. ‘India’s Got Talent’ in its first week stood at No.6. The second season of ‘Jamai Raja’ on Zee TV acquired ninth spot

exchange4media Staff May 18, 2016 8:26 AM

Colors' India's Got Talent Episode 1 catapults slot by 24%

In week 18 (30 April-6 May, 2016) of the BARC Ratings, the first episode of ‘India’s Got Talent’ resulted in the rise of ratings of the slot

exchange4media Staff May 18, 2016 8:23 AM

Vodafone's FY16 data revenue up 45% at Rs 8263 crore

The company also reported a 5 per cent jump in total revenue at Rs 44,490 crore for the fiscal ended March 31, on the back of data growth and customer additions

exchange4media Staff May 18, 2016 8:18 AM

Scarecrow bags creative mandate for ALT Balaji

The agency was shortlisted after a multi-round pitch process, following which Scarecrow was brought on board

exchange4media Staff May 18, 2016 8:05 AM

Sensational headlines and visuals drive traffic: Samar Verma, Fork Media

Samar Verma, CEO and Founder of Fork Media spoke to exchange4media about the emerging trends in digital media, the challenges in the domain and more

Vernika Awal May 18, 2016 8:02 AM

With 14 mn average impressions, IPL week 4 viewership dips by 8.75%

Going by the BARC ratings, the fourth week of IPL witnessed a drop in its average ratings across all channels compared to previous week

exchange4media Staff May 18, 2016 8:00 AM

Voot eyes top 6 cities across India

Viacom18’s OTT service Voot has unveiled its national marketing campaign with a special focus on the top six markets of Delhi, Mumbai, Bangalore, Kolkata, Hyderabad and Ahmedabad

exchange4media Staff May 18, 2016 7:58 AM