Date-wise News
Angel Broking launches #BudgetPeCharcha campaign

Angel Broking, one of India’s largest stock-broking and wealth management companies, has initiated a month-long campaign - #BudgetPeCharcha across its digital properties.

exchange4media Staff Mar 7, 2016 4:28 PM

Diversity of India’s lingual landscape is a challenge: Vineet Sehgal

Vineet Sehgal, CMO of Quikr, gives his thoughts about how brands can target the vernacular language target audience.

exchange4media Staff Mar 7, 2016 3:08 PM

News Nation launches outdoor campaign to mark 3 years of its launch

The campaign is spread across all crucial locations in Delhi like Indira Gandhi International Airport (arrival and departure), various Bus Queue Shelters, Metro Pillars, Standard billboards, Digital screens at airport etc.

exchange4media Staff Mar 7, 2016 1:41 PM

Media veteran Nilesh Thakkar launches professional gaming platform iGame League

Thakkar is a media veteran with more than two decades of experience and has worked with some of the well known organisations like Star, Gujarat Samachar and TV9.

Abid Hasan Mar 7, 2016 8:57 AM

Royal Enfield profits up by 33% compared to Harley-Davidson in 2015

Royal Enfield, part of the Eicher group has overtaken Harley-Davidson in terms of market share and has posted a 33% hike in profits compared to its international rival in 2015.

Ronald Menezes Mar 7, 2016 8:48 AM

Pitch CMO Summit 2016 : Good content is about re-discovering the art of storytelling: Harpreet Singh Kelloggs

Good stories inevitably generate positive emotions and stories in today’s context need to evoke the right emotions in order to engage consumers with the brand, said Harpreet Singh Tibb, Director Marketing, Kelloggs India & South Asia, while speaking on the topic–‘Brands are using Content Marketing to build Equities and Drive sales’ at the Pitch CMO Summit 2016.

Ruhail Amin Mar 7, 2016 8:29 AM

Pitch CMO Summit 2016: The time has come for content managers rather than brand managers: Sandeep Kaul ITC

Sandeep Kaul, Chief Executive (Personal Care) at ITC, shared his thoughts on the new responsibilities in front of brand managers in his address on the topic 'Changing Face of Brand Experience' at the Pitch CMO Summit 2016.

exchange4media Staff Mar 7, 2016 8:26 AM

Back to school: HP, Canon, Epson shift their communication strategy from B2B to students

Printing technology has undergone a major shift, especially in the way printers are being positioned and marketed. Prominent brands in this space comprising of Epson, Canon and HP are no

Sarmistha Neogy Mar 7, 2016 8:21 AM

Vernacular content users have grown by 80% in a year while the English segment is stagnant: Ashish Virmani FreeCharge

Ashish Virmani, AVP-Marketing, FreeCharge spoke to exchange4media about the growing vernacular influence in the digital space and the need for global players to adapt to this new trend to stay relevant

Vernika Awal Mar 7, 2016 8:14 AM

Consumer journey begins from liking a look to actually wearing it and sharing it: Christophe Eymery L'Oreal

Christophe Eymery, Head of Digital and Media at L'Oreal Australia and NZ, presented his keynote on reinventing the beauty with consumer journey in the digital age at ad: tech, held in New Delhi recently.

Vernika Awal Mar 7, 2016 7:54 AM

We plan to strengthen our portfolio with unique content: Nikhil Gandhi Disney India

It’s been few months since Disney India ventured into the distribution space; internalizing the distribution for the bouquet of its channels. Nikhil Gandhi, VP and Head - Revenue, Media Networks, Disney India, shares how the strategy has worked in their favour.

Madhuwanti Saha Mar 7, 2016 7:50 AM