Date-wise News
TAM India to exit TV viewership measurement from Feb 29

BARC India and TAM India announced today the launch of the long-awaited JV between the two companies. The new entity will be called Meterology Data Pvt, Ltd. (MDL).

exchange4media Staff Feb 10, 2016 6:38 PM

Sooperfly and Vivek Law to launch new digital content brand

The new brand will be a JV between the two and will target audiences seeking financial advice and insights.

exchange4media Staff Feb 10, 2016 4:45 PM

Mark Zuckerberg expresses "disappointment" over TRAI decision

Facebook founder promises to focus on local culture and entrepreneurs in Facebook post and says will continue to work to "break down barriers to connectivity in India".

exchange4media Staff Feb 10, 2016 1:50 PM

Colors Kannada adds three new shows to the 9-10pm primetime slot

COLORS Kannada has launched three new shows in the 9 to 10pm primetime slot. The shows are Super Minute Season 2, Om Shakti Om Shanti and Manedevru

exchange4media Staff Feb 10, 2016 12:13 PM

Snapdeal relaunches Maggi Noodle chicken-variant

Snapdeal will make available the chicken-variant through an exclusive preview sale in partnership with Nestle.

exchange4media Staff Feb 10, 2016 11:34 AM

India.com promotes Sandeep Amar to CEO

Amar has spent more than 20 years in the industry and has a rich experience working for corporate companies as well as start-ups.

exchange4media Staff Feb 10, 2016 11:26 AM

Everymedia’s Kunal Wadhwani joins Shemaroo Entertainment

Wadhwani will handle social media and digital marketing to give a stronger push to all digital marketing initiatives of the company.

exchange4media Staff Feb 10, 2016 11:22 AM

Delhi Press's Grihshobha to power content for Google's helping women get online in 8 languages

With eight language editions, Grihshobha will serve content in multiple languages in order to provide women with latest information they need to make internet more relevant for them

exchange4media Staff Feb 10, 2016 10:12 AM

Loofre expands to 9 cities across India with 800 restaurant tie-ups

Loofre is investing 1 million dollars in expansions and increasing its tie-ups across India to bolster its operations.

exchange4media Staff Feb 10, 2016 9:39 AM

I see the role of a CMO turning into Chief Experience Officer : Umang Bedi

UmangBedi, MD, Adobe – South Asia elucidated the marketing advantages of creative tools, digital media strategy and cloud services at the Internet and Mobile Association of India (IAMAI) 10th India Digital Summit

Vernika Awal Feb 10, 2016 9:21 AM

Tribute: Shri A.G. Krishnamurthy – A True Visionary in the World of Advertising: Dr. R Venkata Kesavan

AGK had an immaculate vision to offer something back to the industry by way of providing a much needed online knowledge sharing tool, by way of aggregating all types of agency creative contents writes Dr. R. Venkata Kesavan, Head of Times Archives and Knowledge Centre, The Times Group, Mumbai.

Dr. R. Venkata Kesavan Feb 10, 2016 8:58 AM

How will Pro Kabaddi League’s bi-annual format play out for brands and the audience ?

2015 saw the network raking in an estimated Rs 50 crore in advertising and sponsorship revenue. Brands on board were State Bank of India, Flipkart, Mahindra 4W, Coca-Cola, Britannia, Himalaya Face Wash and Skore Condoms. This year Star TV, co-owner of the league, has signed up Gionee Mobiles and Fair & Lovely Men's as new sponsors for its third season, apart from retaining its existing core sponsors. And with PKL going bi-annual from 2016, there’s possibility of the property raking in more moolah than 2015.

exchange4media Staff Feb 10, 2016 8:56 AM

S Group Insights: Print ad volumes of Telco's and ISP players increased by 12% in 2015

The ad volumes of Telecom/Internet Service Providers has seen a declining trend on TV & Radio. On the contrary, in Print the ad volumes have increased by 12% in Yr'15

exchange4media Staff Feb 10, 2016 8:49 AM

Internet cos welcome TRAI decision on differential pricing

The internet and internet-based start-ups as well as industry bodies like IAMAI have unanimously welcomed TRAI's stand against differential pricing by telecom operators.

Abhinn Shreshtha Feb 10, 2016 8:30 AM

Contract’s ad campaign for Portea highlights the benefits of ‘Healing at Home’

Contract advertising has released the first commercial for Portea Medical which takes an emotive route to demonstrate how a person can heal faster and in the best possible manner if provided a home environment post-treatment.

exchange4media Staff Feb 10, 2016 8:27 AM

Guest Column: Grey Areas in Digital India: Sakhhi Chhabra

Digital media has taken the world by storm, upending the world of traditional marketing. This requires 21st-century marketers to become savvy about a broad range of digital marketing options writes Sakhhi Chhabra, Research Scholar, MDI, Gurgaon.

Sakhhi Chhabra Feb 10, 2016 8:10 AM

IBF applauds TRAI’s notification on differential pricing of data services

Indian Broadcasting Foundation (IBF) has welcomed the TRAI’s decision to rule out differential pricing.

exchange4media Staff Feb 10, 2016 8:07 AM