Date-wise News
Sarika and Jahnu Barua to head Jagran Film Festival juries this year

Renowned Actress Sarika and veteran Film Director Jahnu Barua will head the two Film Juries at the 7th Jagran Film Festival, this year

exchange4media Staff May 23, 2016 6:04 PM

9XM launches 'Stardum', releases album 'Daru On The House'

9XM has launched a new property called‘9XM Stardum’. The first release under 9XM Stardum is titled ‘Daru On The House’ (DOTH) featuring Punjabi music composer and singer Jaspal Singh (JSL) and singer/ reality star Harshit Tomar

exchange4media Staff May 23, 2016 5:58 PM

Premier Futsal, Twitter launch #JustKickIt, a chain of Vine videos

The videos are a series which will have a six second Vine video profiles for every participant who will pass the ball to the next participant and live Periscope broadcasts for the final event of each talent hunt

exchange4media Staff May 23, 2016 3:40 PM

TDI International India increases strength to 100 DMRC stations

Along with stations along the Red Line, Blue Line and Green Line, TDI has now won exclusive rights for stations along the Violet Line also. Among them, 4 stations along the violet line are soon to become operational

exchange4media Staff May 23, 2016 1:12 PM

India's Got Talent rules weekend 9pm slot; Kapil Sharma Show lags behind

‘India’s Got Talent’ garnered highest viewership across age, gender, urban and rural in non-fiction shows much ahead of the hyped ‘The Kapil Sharma Show’ which fails to live up to viewers’ expectation

exchange4media Staff May 23, 2016 9:33 AM

RAM Ratings: Big FM  stays on top in Mumbai, Radio Mirchi takes a leap to No.2 spot

Big FM remained the most heard radio station in the Mumbai market. The Delhi, Kolkata and Bangalore markets were led by Fever FM, Radio Mirchi and Radio City respectively

exchange4media Staff May 23, 2016 9:22 AM

Mindshare appoints Maneesheel Gautam as Digital Leader, South East Asia

A true home-grown talent of Mindshare, Maneesheel has over 16 years of multi-function media experience across disciplines and countries

exchange4media Staff May 23, 2016 8:49 AM

Nihar Shanti Amla unveils its latest campaign 'Dikho Khoobsurat, Karo Khoobsurat'

A brand whose name is almost synonymous to its humanitarian approach towards society, Nihar Naturals Shanti Amla has undertaken the cause of children’s education at the heart of its existence

exchange4media Staff May 23, 2016 8:10 AM

Lowe Lintas unveils 'Never Challenge a Roadeo' campaign for TI cycles

The campaign idea has been derived based on the insights of 8-14 yrs. old urban boys, who strive to be better than their friends and peers and be the ‘coolest’ one in their group

exchange4media Staff May 23, 2016 8:08 AM

MediaCom India triumphs at the Festival of Media Global Awards 2016

MediaCom India was awarded 4 gold and a bronze award for its work on P&G across 5 categories including Best Communications Strategy, Best Launch Campaign, Best Engagement Strategy and The Effectiveness Award

exchange4media Staff May 23, 2016 8:06 AM

We want to focus on user experience than create clutter during transactions: Rachna Prasad, Oxigen

In an interview with exchange4media Rachna Prasad, Senior Vice President – Marketing at Oxigen Wallet, who was awarded Best Digital Integrated Campaign Award & Best Performance Award by IAMAI in the year 2015, shared crucial insights into the growing digital wallet ecosystem of India, Oxigen Wallet’s recent achievements as a brand and future plans

Vernika Awal May 23, 2016 8:05 AM

Great work in toughest categories, with toughest clients makes me happy: Bobby Pawar, Publicis

In an interview with exchange4media, Bobby Pawar, Managing Director & Chief Creative Officer, Publicis Worldwide speaks about his journey at Publicis, about Partha Sinha’s exit, his expectation at Cannes, how social media is over taking creative freedom and more...

Sarmistha Neogy May 23, 2016 8:02 AM

Guest Column: IPLomania - Audiences pursuing cricket, sponsors pursuing audiences: Vishal Baghel Hansa Research

With a captive audience the IPL provides a tremendous opportunity for brands to be associated with the franchise, and more importantly recalled by their audience writes Vishal Baghel, former GM, Hansa Research

Vishal Baghel May 23, 2016 7:58 AM

Guest Column: IPLomania - Audiences pursuing cricket, sponsors pursuing audiences: Vishal Baghel Hansa Research

With a captive audience the IPL provides a tremendous opportunity for brands to be associated with the franchise, and more importantly recalled by their audience writes Vishal Baghel, former GM, Hansa Research

Vishal Baghel May 23, 2016 7:58 AM