Date-wise News
Outbrain acquires Revee, introduces programmatic content recommendations for Publishers

Using Revee’s technology, Outbrain has launched Outbrain Automatic Yield – a content recommendation solution that enables publishers to monetize audiences with a real-time

exchange4media Staff Mar 5, 2016 11:14 AM

Lava signs on Motivator as AOR for digital mandate, rolls out ‘#NeverMissAShot with Lava V5’campaign

The campaign aims at increased user engagement via the digital medium to experience the fast autofocus feature of the device

exchange4media Staff Mar 5, 2016 10:39 AM

We can only enable marketing, not drive it: Vivek Sharma

Speaking at the Pitch CMO Summit 2016, Vivek Sharma, CMO of Pidilite highlighted how brand experience and brand involvement were two different concepts which are often misunderstood by marketers.

Ruhail Amin Mar 5, 2016 7:38 AM

Top CMOs honoured at Pitch CMO Summit 2016

exchange4media felicitates the best marketing heads at the annual Pitch CMO Summit held in Mumbai yesterday.

exchange4media Staff Mar 5, 2016 7:33 AM

Vernacular creativity, are we there yet?

Throwing light on the fast evolving vernacular content space and how brands can use this space to extend engagement, eminent marketing heads discussed the need for creativity in the vernacular language space.

Vernika Awal Mar 5, 2016 7:29 AM

JWT creates 'Fountain of Sight' for the Eye Bank Coordination & Research Centre

This installation, is a tribute to the people who have donated their eyes to visually impaired people.

exchange4media Staff Mar 5, 2016 7:25 AM

L&T Mutual Fund tells women, "DontJustSignHere"

The digital campaign is targeted for Women's Day and will last for a period of 15 days.

exchange4media Staff Mar 5, 2016 7:21 AM

Dentsu Communications creates new campaign for TVS Jupiter

The new ad campaign salutes and recognises the life mantra of the Indian Man – "apne se bhi zyada apnon ke liye".

exchange4media Staff Mar 5, 2016 7:17 AM