Interview With Media, Marketing and Advertising professionals People - Exchange4media

`Date-wise News`

Outbrain acquires Revee, introduces programmatic content recommendations for Publishers

Using Revee’s technology, Outbrain has launched Outbrain Automatic Yield – a content recommendation solution that enables publishers to monetize audiences with a real-time

exchange4media Staff Mar 5, 2016 11:14 AM

Lava signs on Motivator as AOR for digital mandate, rolls out ‘#NeverMissAShot with Lava V5’campaign

The campaign aims at increased user engagement via the digital medium to experience the fast autofocus feature of the device

exchange4media Staff Mar 5, 2016 10:39 AM

We can only enable marketing, not drive it: Vivek Sharma

Speaking at the Pitch CMO Summit 2016, Vivek Sharma, CMO of Pidilite highlighted how brand experience and brand involvement were two different concepts which are often misunderstood by marketers.

Ruhail Amin Mar 5, 2016 7:38 AM

Top CMOs honoured at Pitch CMO Summit 2016

exchange4media felicitates the best marketing heads at the annual Pitch CMO Summit held in Mumbai yesterday.

exchange4media Staff Mar 5, 2016 7:33 AM

Vernacular creativity, are we there yet?

Throwing light on the fast evolving vernacular content space and how brands can use this space to extend engagement, eminent marketing heads discussed the need for creativity in the vernacular language space.

Vernika Awal Mar 5, 2016 7:29 AM