Ecosys OOH, India’s first Digital Out of Home agency, seeks to redefine traditional outdoor with its state of the art planning tools.

exchange4media Staff Apr 25, 2016 4:58 PM

The channel partnered with Bollywood actress Ameesha Patel who gifted the winner of the activation a UK return ticket.

exchange4media Staff Apr 25, 2016 4:44 PM

The 4 new channels- DJAY, LAMHE, HOME THEATRE and MARATHI TALKIES have been designed and packaged in a new vibrant, dynamic and cutting-edge look providing a sophisticated, satellite-like experience to Hathway subscribers, thus, offering them wide array of content with a fresh appeal

exchange4media Staff Apr 25, 2016 9:07 AM

Swapnil Sinha, ?Head of Measurement & Attribution (India and Indonesia) at Google, feels that marketers need to bring the different silos together and create a proper attribution framework to provide the right incentives to the right channels

exchange4media Staff Apr 25, 2016 8:55 AM

Vinay Tewari Managing Editor at TV Today Network has decided to move one to pursue different career opportunities. Over the next few weeks, Tiwari will transition his responsibilities to Prasad and Kanwal

exchange4media Staff Apr 25, 2016 8:42 AM

Under the new mandate, Chakraborthy will be in-charge of revenue across all entities within TV18 and all sales heads within TV18 (except Viacom18) will report to him

Abid Hasan Apr 25, 2016 8:28 AM

The company has stated that it is well-positioned to achieve high end of 2016 organic revenue growth target of 3% - 4% and to expand full-year operating margin by 50 bps or better

exchange4media Staff Apr 25, 2016 8:07 AM

Facebook’s 20 per cent text rule limits the amount of text on an uploaded image. The idea behind this is to make the ad more visual and attractive and reduce content-heavy images on the platform. Now, there have been some reports doing the rounds that Facebook has decided to relax the 20 per cent text restriction on Facebook ads

Abhinn Shreshtha Apr 25, 2016 8:05 AM

The rise of instant-loading articles will be beneficial for millions of readers, as it would save page load times significantly. While most leading publications are joining the services, the likes of Facebook and Google are looking to earn more revenue and gain higher readership

Vernika Awal Apr 25, 2016 8:01 AM

TRAI has suo-motu initiated a consultation process seeking comments/views of stakeholders on the issues related to radio audience measurement and ratings in India

exchange4media Staff Apr 25, 2016 7:59 AM

IPL is playing a vital role today. Advertisers have been using IPL to launch any brand or start a new campaign. Its been a great help in triggering sales. Read more.

Sarmistha Neogy Apr 25, 2016 7:57 AM

IPL is turning out to be a feast for brands that want to launch anything new, be it a new product, a rebrand or simply a new campaign that triggers sales

Sarmistha Neogy Apr 25, 2016 7:57 AM