Date-wise News
India-Sri Lanka T20 game on Star Sports sets five-year viewership benchmark on rating charts

The second match of Paytm T20 series became the highest-rated T20 game in five years with ratings of 256 TVM

exchange4media Staff Feb 19, 2016 6:15 PM

Rajesh Patwardhan appointed CMO of LIC Nomura Mutual Fund

Patwardhan brings with him a rich experience of over 28 years, out of which 22 years are in financial industry

exchange4media Staff Feb 19, 2016 5:22 PM

ZEE Media crosses 150 million viewers mark

Zee Media has crossed 150+ million viewers mark on an average weekly basis

exchange4media Staff Feb 19, 2016 3:25 PM

Micromax bags title sponsorship of T-20 Asia Cup 2016

Micromax has entered into an agreement with Twenty First Century Media Pvt. Ltd. and the event will be now titled as Micromax T-20 Asia Cup 2016. The company to sponsor the tournament for the third time

exchange4media Staff Feb 19, 2016 2:14 PM

Leverage Facebook  and Instagram for real time business impact for brands: Facebook and OMG

Omnicom Media Group and Facebook organised an event for advertisers and their clients in Delhi and Mumbai earlier this week .The event, a second of its sorts in India, comprised of digital learning sessions on how to leverage Facebook and Instagram for real time business impact for brands

Vernika Awal Feb 19, 2016 1:51 PM

Advertisers should move from output-oriented model to an outcome-oriented model: Vikram Sakhuja

At the recent release of the Pitch Madison Advertising Outlook Report (PMAR) report 2016 in Mumbai, Vikram Sakhuja, ? Group CEO Madison Media & OOH at Madison World spoke on the topic; "Why advertisers do not get the most out of media"

exchange4media Staff Feb 19, 2016 11:14 AM

Guest Column: Publisher's ABBY, there is still time: Sanjeev Kotnala

With the ABBY Awards 2016 coming closer, Sanjeev Kotnala, Head catalyst, INTRADIA, urges Publishers to send entries for the Publishers Abby at Goafest this year...

Sanjeev Kotnala Feb 19, 2016 11:09 AM

The Telegraph questions PM's silence on JNU protests

After its recent coverage of the Patiala House incident, Kolkata based newspaper -The Telegraph is once again topping the social media trends. On Thursday the newspaper questioned the silence on the part of the prime minister about the ongoing JNU controversy.

exchange4media Staff Feb 19, 2016 11:04 AM

Indian Cellular Association raises concerns about Freedom 251 smartphone

The phone- Freedom 251 is touted as the result of the Make in India initiative by Prime Minister Narendra Modi, but the Indian Cellular Association has written to the telecom minister about the pricing of the new phone, arguing that it could not be below Rs 3,500 ($51) even after subsidies.

exchange4media Staff Feb 19, 2016 10:57 AM

We need to have a commitment for a long term: VL Rajesh

At the recent unveiling of the Pitch Madison Advertising Report, VL Rajesh, CEO, ITC Foods spoke about ‘Marketing through the lens of a CEO.’ His insightful address highlighted some points that marketers should focus on to make it more relevant for the consumer.

exchange4media Staff Feb 19, 2016 10:50 AM