Date-wise News
Kinetic India appoints Rachana Lokhande as Director - Trading and Operations

Lokhande will oversee the trading, operations and buying functions of the company

exchange4media Staff Apr 14, 2016 4:15 PM

Mastiii, launches two new shows- 'Mastiii Starwars' and 'Mastiii Doubles'

Mastiii Star Wars is a musical war between the stars of Bollywood which will be aired every Sunday from 6pm to 7pm. And, will have two songs from the same actor, actress, singer or music composer back-to-back. The show will be telecast twice in a day from Monday to Saturday between 9am to 10am in morning and 5pm to 7pm in evening

exchange4media Staff Apr 14, 2016 3:48 PM

Leo Burnett announces the departure of Rajeev Sharma

After spending more than 23 years at the agency, Rajeev Sharma, National Planning Director, Leo Burnett, has decided to move on to explore newer avenues

exchange4media Staff Apr 14, 2016 3:15 PM

Milan Wahi appointed as COO, Kenstar

In his new role Wahi will be responsible for contributing to Kenstar’s growth and establishing it as one of the most preferred premium small home appliances brand for consumers in India

exchange4media Staff Apr 14, 2016 2:38 PM

IBD India announces multiple account wins

IBD India has won the accounts of Vasu Pharma, Swastik International and Witlinger Beer. IBD will develop customised and holistic 360° Brand Integrity Strategies for the new accounts won

exchange4media Staff Apr 14, 2016 12:41 PM

First time advertisers flock to leverage IPL 2016

Mobile handset makers and domestic companies are cashing in on the brand power of the current season of IPL T20 tournament to reach out to the consumers

exchange4media Staff Apr 14, 2016 8:46 AM

First time advertisers flock to leverage IPL 2016

Mobile handset makers and domestic companies are cashing in on the brand power of the current season of IPL T20 tournament to reach out to the consumers

exchange4media Staff Apr 14, 2016 8:46 AM

Hyundai zooms past domestic car makers with 15% growth in sales

Automobile companies released sales figures for the month of March while also recording a decent growth in the FY’16. Hyundai grew by 15% at the end of the FY 16, while Honda, Mahindra and Maruti recorded a growth of 2%, 6% and 11% respectively

Ronald Menezes Apr 14, 2016 8:14 AM

How brands need to go beyond posts; get witty, emotional, interact with consumers @ the right time

The popularity of social media has forced brands; both established and newly launched, to adopt new communication strategies to lure the digital-friendly consumers who will only pay attention if the brand communication stands out from the clutter

Sarmistha Neogy Apr 14, 2016 8:11 AM

Powerful brand is all about a powerful human purpose: Carol Foley, Leo Burnett

Carol Foley, Executive Vice-President, Director of the Human Lab, Leo Burnett Worldwide visited Mumbai recently to participate in a two day workshop to discuss the prospects of its measurement tool--HumanKind Quotient

Sarmistha Neogy Apr 14, 2016 8:09 AM

Malayala Manorama elevates Varghese Chandy as Vice President

In a recent development regional newspaper Malayala Manorama has elevated Varghese Chandy as Vice President of the publication. Prior to this he was working as Senior General Manager at Malayala Manorama

exchange4media Staff Apr 14, 2016 8:08 AM

Decoding sponsorship trends in IPL 2016

A recent study by Onspon.com reveals the reason for the increased sponsorship interests from brands in this season of IPL. According to the report, the trend can be attributed to the pre-event cricket warm-up from the multiple cricket series leading to IPL, making the brand continuity easier and effective

exchange4media Staff Apr 14, 2016 8:06 AM

Decoding sponsorship trends in IPL 2016

A recent study by Onspon.com reveals the reason for the increased sponsorship interests from brands in this season of IPL. According to the report, the trend can be attributed to the pre-event cricket warm-up from the multiple cricket series leading to IPL, making the brand continuity easier and effective

exchange4media Staff Apr 14, 2016 8:06 AM

We want to strengthen our market leadership position: Rakesh Srivastava, Hyundai

In an interview with exchange4media, Rakesh Srivastava, VP Sales and Marketing for Hyundai spoke about the challenges being faced by the automobile industry at the moment and future plans of Hyundai in India

Vernika Awal Apr 14, 2016 8:05 AM