Date-wise News
The news channel telecasts news and news related programs 24x7. The group has started this channel on the digital platform too
In this new role, Chowdhury will be responsible for contributing to Media Mantra’s overall Business Development, Strategic and Marketing affiliations
The Readership Studies Council of India (RSCI), formed jointly by the Media Research Users Council (MRUC) and the Audit Bureau of Circulations (ABC), has announced the launch of the world’s largest continuous survey of media usage, product consumption and ownership – Indian Readership Survey (IRS) for 2016.
WPP owned world’s largest market implementation agency, Hogarth Worldwide announces the launch of its operations in India. The agency begins its India innings by acquiring Prodigi (a WPP–Digital Company in partnership with Smile). Headquartered in London, the agency is globally headed by Barry Jones, Founder & Chairman and the India operations will be lead by Gopikaa Davar, the present CEO of Prodigi India. Through this expansion, the agency is looking to expand the India team from 80 people to a count of 300 by 2017
e4m Desk Mar 23, 2016 12:19 PM
The account has been won following a multi agency pitch and will be handled out of the Rediffusion Y&R’s Mumbai office
e4m Desk Mar 23, 2016 12:16 PM
As it gears up for the consumer launch of its advertising led VOD platform VOOT, Viacom18 has appointed Mullen Lintas, the advertising agency of the MullenLowe Lintas Group as its creative partner.
e4m Desk Mar 23, 2016 12:14 PM
The agency won 12 awards across multiple categories, markets and clients in the regional competition, and took home the most Gold trophies
The new communication from BBH is expected to be out sometime in April
Priyanka Mehra Mar 23, 2016 8:56 AM
With the festival of Holi around, most of the channels have lined up something exclusive ranging from action movies, animations and special shows, while few have taken a different route to raise awareness about saving water
Digital agency heads give their thoughts on the changes that Twitter needs to make it easier for agencies to run brand campaigns on the platform
Abhinn Shreshtha Mar 23, 2016 8:37 AM
With the completed acquisition, Union will be part of Masterstrokes family. Union will serve both Masterstrokes and Union clients and will be working along with Masterstrokes’ existing digital, visual & platforms and creative ad teams
PVR and Paytm announced their online movie ticketing tie up with the debut of Paytm’s new vertical – movie tickets on its e-commerce platform
Vernika Awal Mar 23, 2016 7:58 AM
To promote the sporting event and create hype around it, Sony Pictures Network (SPN) has launched a creative campaign ‘Ek India Happywala’ in order to deliver the message of happiness across the nation
Sarmistha Neogy Mar 23, 2016 7:57 AM
To promote the sporting event and create hype around it, Sony Pictures Network (SPN) has launched a creative campaign ‘Ek India Happywala’ in order to deliver the message of happiness across the nation
Sarmistha Neogy Mar 23, 2016 7:57 AM
Hotstar is expecting to cross 100 million viewers in the forthcoming ninth season of Vivo Indian Premier League (IPL), from approximately 41 million users last year. It is also in news for getting some big sponsors for the forthcoming tournament
Madhuwanti Saha Mar 23, 2016 7:54 AM
Hotstar is expecting to cross 100 million viewers in the forthcoming ninth season of Vivo Indian Premier League (IPL), from approximately 41 million users last year. It is also in news for getting some big sponsors for the forthcoming tournament
Madhuwanti Saha Mar 23, 2016 7:54 AM
The research, carried out by Mindshare across 19 markets and 11,000 respondents using its proprietary Mindreader survey, looks at people’s attitudes towards connected devices and products in the home and the services they could perform
