The Readership Studies Council of India (RSCI), formed jointly by the Media Research Users Council (MRUC) and the Audit Bureau of Circulations (ABC), has announced the launch of the world’s largest continuous survey of media usage, product consumption and ownership – Indian Readership Survey (IRS) for 2016.
WPP owned world’s largest market implementation agency, Hogarth Worldwide announces the launch of its operations in India. The agency begins its India innings by acquiring Prodigi (a WPP–Digital Company in partnership with Smile). Headquartered in London, the agency is globally headed by Barry Jones, Founder & Chairman and the India operations will be lead by Gopikaa Davar, the present CEO of Prodigi India. Through this expansion, the agency is looking to expand the India team from 80 people to a count of 300 by 2017