The Social Street has roped in Heena Mistry to head the Events and Experiential business; she will operate out of their Mumbai office

exchange4media Staff Mar 4, 2016 1:32 PM

Star Plus, after being on the second spot for a week, bounced back to the No.1 spot in week 8. Colors which was the No.1 channel in week 7 slipped down to the second spot followed by Zee TV at No.3. At No.4 stood Zee Anmol whereas, Star Utsav secured the fifth spot

exchange4media Staff Mar 4, 2016 1:26 PM

In order to ensure transparency, customers will now make the payment only when the phone-Freedom 251 is delivered to them.

exchange4media Staff Mar 4, 2016 11:04 AM

The agency has won the mainline and digital mandate for both the sports brands

exchange4media Staff Mar 4, 2016 10:55 AM

Times Innovative Media (TIML) has entered the Limca Book of Records for installing a chain of 106 digital advertisement units between the tracks of the Mumbai Metro line in 2015. By doing this, TIML has possibly become the only out-of-home (OOH) media company in the world to have such a digital screen network

exchange4media Staff Mar 4, 2016 10:52 AM

From data mining and implementation, mobile wallets, emerging media like visual marketing & machine learning, clubbed with AI leading, 2016 will be all about enhanced customer experience, writes Arnav Ghosh, CEO, Blippar India.

Arnav Ghosh Mar 4, 2016 9:09 AM

As an award winning marketer & Digital Business Leader, Kumar brings with him 14 years of experience in marketing, branding, consumer insights, advertising, digital, mobile and social media marketing.

Abid Hasan Mar 4, 2016 9:07 AM

Brand consultants share their opinion about the phenomenal rise of Patanjali Ayurved which has grown from Rs 450 crore in 2011-12 to Rs 2000 crore in 2015-16, posing threat to MNC players operating in the country.

Madhuwanti Saha Mar 4, 2016 8:59 AM

Enterprises today are contending with the task of how to manage and leverage vast amounts of data said experts during a panel discussion at the ongoing ad: tech 2016 conference which is being held in New Delhi

Vernika Awal Mar 4, 2016 8:38 AM

Colors’ show ‘Naagin’ held on to its No.1 spot. Micromax Asia Cup T20 2016 Live- Match 1-Bangladesh vs India became the second most watched program. ‘Kumkum Bhagya’ remained at No.3 like the previous week

exchange4media Staff Mar 4, 2016 8:35 AM

Alexander Schlaubitz, Vice President Global Marketing for Lufthansa addressed the audience at ad:tech 2016 and spoke about creating customer value through empathy.

Vernika Awal Mar 4, 2016 8:33 AM

Airtel’s new campaign titled ‘Udaan’ in partnership with author Amish Tripathi and conceptualised by J. Walter Thompson aims at providing underprivileged children an opportunity to share their stories with the world.

exchange4media Staff Mar 4, 2016 8:05 AM

Times Internet has announced that it has reached a definitive agreement to acquire Willow TV International, the leading cricket broadcaster in the US.

exchange4media Staff Mar 4, 2016 8:02 AM