Date-wise News
The Social Street ropes in Heena Mistry as Head of Events and Experiential Business?blur=25

The Social Street has roped in Heena Mistry to head the Events and Experiential business; she will operate out of their Mumbai office

exchange4media Staff Mar 4, 2016 1:32 PM

BARC Ratings: Star Plus becomes the No.1 channel in week 8?blur=25

Star Plus, after being on the second spot for a week, bounced back to the No.1 spot in week 8. Colors which was the No.1 channel in week 7 slipped down to the second spot followed by Zee TV at No.3. At No.4 stood Zee Anmol whereas, Star Utsav secured the fifth spot

exchange4media Staff Mar 4, 2016 1:26 PM

Ringing Bells under ED scanner, will refund money to pre-booked customers?blur=25

In order to ensure transparency, customers will now make the payment only when the phone-Freedom 251 is delivered to them.

exchange4media Staff Mar 4, 2016 11:04 AM

J. Walter Thompson wins the creative mandate of SONY SIX and SONY ESPN?blur=25

The agency has won the mainline and digital mandate for both the sports brands

exchange4media Staff Mar 4, 2016 10:55 AM

TIML installs 106 digital ad units in tracks of Mumbai Metro Line, sets new record?blur=25

Times Innovative Media (TIML) has entered the Limca Book of Records for installing a chain of 106 digital advertisement units between the tracks of the Mumbai Metro line in 2015. By doing this, TIML has possibly become the only out-of-home (OOH) media company in the world to have such a digital screen network

exchange4media Staff Mar 4, 2016 10:52 AM

Guest Column: Digital marketing is a capricious industry: Arnav Ghosh CEO, Blippar India?blur=25

From data mining and implementation, mobile wallets, emerging media like visual marketing & machine learning, clubbed with AI leading, 2016 will be all about enhanced customer experience, writes Arnav Ghosh, CEO, Blippar India.

Arnav Ghosh Mar 4, 2016 9:09 AM

CricHQ appoints Aroon Kumar as General Manager, Global Marketing?blur=25

As an award winning marketer & Digital Business Leader, Kumar brings with him 14 years of experience in marketing, branding, consumer insights, advertising, digital, mobile and social media marketing.

Abid Hasan Mar 4, 2016 9:07 AM

Patanjali Ayurved & the rise of the Rs 2000 crore Vedic Empire?blur=25

Brand consultants share their opinion about the phenomenal rise of Patanjali Ayurved which has grown from Rs 450 crore in 2011-12 to Rs 2000 crore in 2015-16, posing threat to MNC players operating in the country.

Madhuwanti Saha Mar 4, 2016 8:59 AM

ad: tech 2016: ‘Is it about Mad Men or Mad Data??blur=25

Enterprises today are contending with the task of how to manage and leverage vast amounts of data said experts during a panel discussion at the ongoing ad: tech 2016 conference which is being held in New Delhi

Vernika Awal Mar 4, 2016 8:38 AM

BARC Ratings: Naagin continues to lead, Micromax Asia Cup T20- Bangladesh vs India secures No.2 spot in week 8?blur=25

Colors’ show ‘Naagin’ held on to its No.1 spot. Micromax Asia Cup T20 2016 Live- Match 1-Bangladesh vs India became the second most watched program. ‘Kumkum Bhagya’ remained at No.3 like the previous week

exchange4media Staff Mar 4, 2016 8:35 AM

Innovation starts with empathy: Alexander Schlaubitz VP Global Marketing Lufthansa?blur=25

Alexander Schlaubitz, Vice President Global Marketing for Lufthansa addressed the audience at ad:tech 2016 and spoke about creating customer value through empathy.

Vernika Awal Mar 4, 2016 8:33 AM

Airtel’s new campaign ‘Udaan’ celebrates the art of storytelling?blur=25

Airtel’s new campaign titled ‘Udaan’ in partnership with author Amish Tripathi and conceptualised by J. Walter Thompson aims at providing underprivileged children an opportunity to share their stories with the world.

exchange4media Staff Mar 4, 2016 8:05 AM

Times Internet to acquire US based Willow TV?blur=25

Times Internet has announced that it has reached a definitive agreement to acquire Willow TV International, the leading cricket broadcaster in the US.

exchange4media Staff Mar 4, 2016 8:02 AM