Date-wise News
Amazon.in exclusively launches the Moto G4 Plus in a homepage takeover

Designed and conceptualised by OgilvyOne, the site sported product and promotional banners related to the Moto G4Plus

exchange4media Staff May 19, 2016 5:08 PM

Zee Kannada to premier 'Dance Karnataka Dance' on May 21

Dance Karnataka Dance will be telecasted on every Saturday and Sunday starting from May 21, 2016 at 7:30 PM

exchange4media Staff May 19, 2016 4:23 PM

India TV's 'Samvaad' conclave stirs national debate

“Samvaad ” the mega conclave by Hindi news channel India TV instituted to take stock of the Modi Government’s first two years in office, saw an enviable line-up of participants both from the ruling & the opposition benches.

exchange4media Staff May 19, 2016 2:16 PM

Amazon dedicates gateway page to Motorola content

Motorola partnered with Amazon to launch its latest smartphone Moto G4 with the latter dedicating its gateway page to Motorola content for the first time

exchange4media Staff May 19, 2016 12:08 PM

HarperCollins appoints Chaitali Moitra as MD, Collins Learning India

She joins from Macmillan, where she held the position of Vice President of Sales. Moitra will report in to HarperCollins India CEO, Ananth Padmanabhan, and she will also join the HC India Board

exchange4media Staff May 19, 2016 11:05 AM

Colors Infinity to premier 'The Royals' on May 19

The show is scheduled to premiere on 19 May, 2016, airing Monday to Friday at 10pm on Colors Infinity and Colors Infinity HD

exchange4media Staff May 19, 2016 10:18 AM

Tata CLiQ to start operations from May 27

Tata CLiQ”, will open to consumers on Friday, 27th May, 2016, across its website, mobile site and mobile apps (Android & iOS)

exchange4media Staff May 19, 2016 9:20 AM

Idea Cellular, Tata Salt, Emami, Videocon d2h & WaterAid India join Ujjain Kumbh

The event has already witnessed almost 6 crore devotees this year till now. Among the categories leading at the Kumbh are FMCG, followed by BFSI and Hindi GEC categories

exchange4media Staff May 19, 2016 8:54 AM

Frooti, Tropicana, Maaza and Paper Boat who wins the Mango wars

Like every year, the tussle between prominent mango drink brands is visible across marketing mediums with players launching new campaigns to target customers

Sarmistha Neogy May 19, 2016 8:49 AM

Scarecrow bags creative duties of PokerNation

The mandate for Scarecrow includes a complete digital campaign, blogs, digital videos, videos on how to play poker and TV commercials

exchange4media Staff May 19, 2016 8:11 AM

Keeping ad experience in sync with app experience is important: Anuj Kumar, Affle

In an interview with exchange4media, Anuj Kumar, Co-founder & MD at Affle, tells us how consumers are gradually shifting to a mobile-first world in terms of content consumption and how brands are adapting to mobile strategies over conventional, PC-based or TV-based ad strategies

Vernika Awal May 19, 2016 8:10 AM

LinkedIn to launch its new E-book-'The Indian Marketer's Guide to Content Marketing', today

LinkedIn’s new e-book, ‘The Indian Marketer’s Guide to Content Marketing’, shows you how to achieve your content marketing objectives successfully and efficiently. From checklists and handy tools, to a detailed plan, it is all there!

exchange4media Staff May 19, 2016 8:08 AM

Vivo,Vodafone get aggressive on social media to leverage IPL frenzy

Even as brands are spending big money for on-air campaigns to leverage the IPL, they are also utilizing the social medium to improve engagement with consumers

exchange4media Staff May 19, 2016 8:06 AM

Vivo,Vodafone get aggressive on social media to leverage IPL frenzy

Even as brands are spending big money for on-air campaigns to leverage the IPL, they are also utilizing the social medium to improve engagement with consumers.

exchange4media Staff May 19, 2016 8:06 AM

Kapil Sharma Show disappoints in week 2 with a drop from 9 to 5 mn impressions

After boosting Sony Entertainment Television’s weekend ratings in its opening week, The Kapil Sharma Show witnessed a drop in its average viewership ratings to 5 million impressions in the following week

Madhuwanti Saha May 19, 2016 8:01 AM

News 24 goes big on Outdoor for its ‘News 24 conclave as sponsors flock

Vimal is the presenting sponsor for the event and Bombay Stock Exchange is the Co Presenter. While GLA University is the ‘Powered by’ sponsor and Wave Group is ‘Co-Powered by’ sponsor on board

exchange4media Staff May 19, 2016 7:59 AM