Date-wise News
Gartner names OgilvyOne a leader in Global Digital Marketing Agencies Report

OgilvyOne Worldwide is the only traditional marketing agency to be named a Leader in the report, which evaluated 21 digital agencies based on 15 different criteria

exchange4media Staff Apr 13, 2016 4:01 PM

Bloomberg forms broadcast, digital partnership with Quintillion Media to create ‘BloombergQuint’

BloombergQuint will harness the unrivalled global resources of Bloomberg with Quintillion Media's deep market experience to create a revamped business news channel and digital destination for India's growing business audience

exchange4media Staff Apr 13, 2016 3:51 PM

Tata Motors carries out Rs 7 crore ToI Pan India campaign

After roping in Lionel Messi as the brand ambassador, the new Virtual Reality print campaign has been done in Mumbai, Delhi and Bangalore, along with jacket ads in other cities for a massive pan-India campaign

Abhinn Shreshtha Apr 13, 2016 1:53 PM

Tarun Nigam appointed as Executive Vice President, DDB MudraMax-Media

Nigam will be operating out of agency’s Gurgaon office and will be reporting to Sathyamurthy Namakkal, Executive Director, DDB Mudra Group and President DDB MudraMax

exchange4media Staff Apr 13, 2016 1:18 PM

Vadilal ropes in Parineeti Chopra as brand ambassador, launches ad campaign for new range of ice-creams

The campaign will be promoted across all media channels like TV, Print, Outdoor, Social media and various online channels. The commercial will be supported by digital and social media elements using the hashtag #thebestpartofeveryday

exchange4media Staff Apr 13, 2016 1:11 PM

Star Jalsha, Jalsha Movies to go HD from April 14

The channels will go on-air on ‘PoilaBaisakh’ – the Bengali New Year that falls on April 14, 2016

exchange4media Staff Apr 13, 2016 1:02 PM

Radio City 91.1FM partners with Mumbai Indians fifth time in a row

Mumbai Indians have launched the Mumbai Indians app, which would give the team loyalists a 360° view into the team’s IPL2016 journey

exchange4media Staff Apr 13, 2016 1:02 PM

Sony SAB partners with Twitter India to create mini TV series through #TweetaFunnyStory

As part of the campaign, through #TweetAFunnyStory Sony SAB TV will be inviting real life stories for its new show – Khidki

exchange4media Staff Apr 13, 2016 12:51 PM

Sequoia India leads US$7.5M investment in 90 Seconds

The round, supported by SKY TV NZ, Airtree Ventures, Beenext and Fotolia.com will accelerate 90 Seconds’ global expansion as the market leader in cloud video production

exchange4media Staff Apr 13, 2016 10:36 AM

Turner India appoints Deepa Sridhar as Head of Corporate Communications and CNN Marketing-South Asia

Sridhar is responsible for overseeing corporate communications for Turner Indiaand all communications for Turner India’s kids, entertainment and news brands in South Asia including Cartoon Network, POGO, Toonami, HBO, WB and CNN International

exchange4media Staff Apr 13, 2016 10:28 AM

Maxus bags media mandate for Infiniti Retail

This mandate will cover the entire media end-to-end solutions for TV, Print, Digital, Radio, Cinema etc. Maxus will also be managing the Social Assets of brand Croma and driving their Social strategy

exchange4media Staff Apr 13, 2016 8:57 AM

Organisational announcements expected @ Star Townhall today

The town hall is to be held at 4pm today and over 130 offices of Star India will be linked via Video conferencing

exchange4media Staff Apr 13, 2016 8:43 AM

Brand buzz & content has worked well for us: Anuj Poddar Colors Marathi

Colors Marathi has catapulted from No 3 to a strong No 2 in Marathi entertainment space with strong brand buzz and interesting content, pulling more advertisers and giving the channel leeway to increase ad rates

Madhuwanti Saha Apr 13, 2016 8:24 AM

Yahoo extends deadline as suitors line up

With the deadline for submitting bids having been extended by another week, to April 18, 2016, analysts are expecting more big names to consider making a move for Yahoo’s assets. The Wall Street Journal reports that as many as 40 suitors are expected to take part in the bidding

exchange4media Staff Apr 13, 2016 8:15 AM

Colors pits 'Bajirao Mastani' against Sony TV's 'The Kapil Sharma Show'

The premiere of ‘The Kapil Sharma Show’ on April 23 at 9 pm on Sony will face a stiff competition from Colors, which instead of running ‘Comedy Nights Bachao’ will be premiering the much acclaimed movie--Bajirao Mastani’ on the same day at 9 pm

exchange4media Staff Apr 13, 2016 8:06 AM

FCB Ulka appoints Saad Khan as Vice President, Strategic Planning

Khan has spent over 17 years building brands and has worked with some of the biggest advertising houses in India like Leo Burnett, Lowe Lintas, Dentsu Marcomm and Euro RSCG

exchange4media Staff Apr 13, 2016 8:04 AM

Cash is our biggest competitor: Govind Rajan, COO, FreeCharge

FreeCharge is the first company in India to introduce chat and pay for Person-to-person (P2P) and Person-to-merchant (P2M) interfaces for Digital Payments witnessing one million transactions a day and aims to reach seven million transactions by the end of 2016

Vernika Awal Apr 13, 2016 8:03 AM

Eikona Connect: Thought leadership no longer only CEO’s responsibility

HR Heads, CIOs and Business/Category Heads are consciously spending time crafting thought leadership messages through authored articles regularly

exchange4media Staff Apr 13, 2016 7:58 AM