OgilvyOne Worldwide is the only traditional marketing agency to be named a Leader in the report, which evaluated 21 digital agencies based on 15 different criteria

exchange4media Staff Apr 13, 2016 4:01 PM

BloombergQuint will harness the unrivalled global resources of Bloomberg with Quintillion Media's deep market experience to create a revamped business news channel and digital destination for India's growing business audience

exchange4media Staff Apr 13, 2016 3:51 PM

After roping in Lionel Messi as the brand ambassador, the new Virtual Reality print campaign has been done in Mumbai, Delhi and Bangalore, along with jacket ads in other cities for a massive pan-India campaign

Abhinn Shreshtha Apr 13, 2016 1:53 PM

Nigam will be operating out of agency’s Gurgaon office and will be reporting to Sathyamurthy Namakkal, Executive Director, DDB Mudra Group and President DDB MudraMax

exchange4media Staff Apr 13, 2016 1:18 PM

The campaign will be promoted across all media channels like TV, Print, Outdoor, Social media and various online channels. The commercial will be supported by digital and social media elements using the hashtag #thebestpartofeveryday

exchange4media Staff Apr 13, 2016 1:11 PM

The channels will go on-air on ‘PoilaBaisakh’ – the Bengali New Year that falls on April 14, 2016

exchange4media Staff Apr 13, 2016 1:02 PM

Mumbai Indians have launched the Mumbai Indians app, which would give the team loyalists a 360° view into the team’s IPL2016 journey

exchange4media Staff Apr 13, 2016 1:02 PM

As part of the campaign, through #TweetAFunnyStory Sony SAB TV will be inviting real life stories for its new show – Khidki

exchange4media Staff Apr 13, 2016 12:51 PM

The round, supported by SKY TV NZ, Airtree Ventures, Beenext and Fotolia.com will accelerate 90 Seconds’ global expansion as the market leader in cloud video production

exchange4media Staff Apr 13, 2016 10:36 AM

Sridhar is responsible for overseeing corporate communications for Turner Indiaand all communications for Turner India’s kids, entertainment and news brands in South Asia including Cartoon Network, POGO, Toonami, HBO, WB and CNN International

exchange4media Staff Apr 13, 2016 10:28 AM

This mandate will cover the entire media end-to-end solutions for TV, Print, Digital, Radio, Cinema etc. Maxus will also be managing the Social Assets of brand Croma and driving their Social strategy

exchange4media Staff Apr 13, 2016 8:57 AM

The town hall is to be held at 4pm today and over 130 offices of Star India will be linked via Video conferencing

exchange4media Staff Apr 13, 2016 8:43 AM

Colors Marathi has catapulted from No 3 to a strong No 2 in Marathi entertainment space with strong brand buzz and interesting content, pulling more advertisers and giving the channel leeway to increase ad rates

Madhuwanti Saha Apr 13, 2016 8:24 AM

With the deadline for submitting bids having been extended by another week, to April 18, 2016, analysts are expecting more big names to consider making a move for Yahoo’s assets. The Wall Street Journal reports that as many as 40 suitors are expected to take part in the bidding

exchange4media Staff Apr 13, 2016 8:15 AM

The premiere of ‘The Kapil Sharma Show’ on April 23 at 9 pm on Sony will face a stiff competition from Colors, which instead of running ‘Comedy Nights Bachao’ will be premiering the much acclaimed movie--Bajirao Mastani’ on the same day at 9 pm

exchange4media Staff Apr 13, 2016 8:06 AM

Khan has spent over 17 years building brands and has worked with some of the biggest advertising houses in India like Leo Burnett, Lowe Lintas, Dentsu Marcomm and Euro RSCG

exchange4media Staff Apr 13, 2016 8:04 AM

FreeCharge is the first company in India to introduce chat and pay for Person-to-person (P2P) and Person-to-merchant (P2M) interfaces for Digital Payments witnessing one million transactions a day and aims to reach seven million transactions by the end of 2016

Vernika Awal Apr 13, 2016 8:03 AM

HR Heads, CIOs and Business/Category Heads are consciously spending time crafting thought leadership messages through authored articles regularly

exchange4media Staff Apr 13, 2016 7:58 AM