The live coverage of the new season will begin at 7:00 pm with matches beginning at 7:30 pm on the Star Sports Network and Hotstar

exchange4media Staff Jun 21, 2019 6:23 PM

The brand’s humorous campaign is its latest effort to connect with consumers

exchange4media Staff Jun 21, 2019 5:42 PM

Sorrell, Chairman of S4 Capital, was in conversation with Marian Goodell, CEO, Burning Man Project, on the final day of Cannes Lions 2019

exchange4media Staff Jun 21, 2019 5:20 PM

The newly created role will help Pega continue to build and support inclusive global teams

exchange4media Staff Jun 21, 2019 5:15 PM

The sale is in line with WPP’s new strategy to focus on its main areas of business

exchange4media Staff Jun 21, 2019 5:05 PM

The digital-only film has been conceptualised and created by Leo Burnett Orchard

exchange4media Staff Jun 21, 2019 4:04 PM

The mandate was won following a multi-agency pitch. The brand will be handled by the agency’s Mumbai office

exchange4media Staff Jun 21, 2019 3:24 PM

As per BARC data, ABP Asmita, ABP News Network’s Gujarati channel, has 23% cent market share

exchange4media Staff Jun 21, 2019 2:31 PM

Her remit will now be redistributed among other leaders within the organisation, with no immediate plans to fill the position

exchange4media Staff Jun 21, 2019 2:25 PM

On World Music Day, industry experts and musicians talk about content creation, new launches and emerging trends

Priyaankaa Mathur Jun 21, 2019 2:10 PM

Yuan will be responsible for creating a roadmap for optimum market penetration on the back of the brand’s consumer-centric R&D practices

exchange4media Staff Jun 21, 2019 1:37 PM

The survey conducted by Counterpoint shows 89% of OTT users in India are aged below 35, 55% are from Metros and 36% from Tier I cities

exchange4media Staff Jun 21, 2019 11:59 AM

This World Music Day, we see how brands are ringing in the occasion and how music streaming platforms are growing by the day

Anjali Thakur Jun 21, 2019 9:29 AM

From 'Shoppable TV' to Aira's AI-powered technology helping the visually challenged, Ayush Doshi, Business Manager, Wavemaker India tells us more about his experience at Cannes Lions 2019

exchange4media Staff Jun 21, 2019 9:18 AM

John Seifert, Worldwide CEO, Ogilvy, tells us why he picked Piyush Pandey for the global role, the progress on his ‘Next Chapter’ initiative and the global launch of the latest version of Ogilvy OS 

Srabana Lahiri Jun 21, 2019 9:13 AM

Radio City and Radio Mirchi remain dominant in Bangalore and Kolkata respectively

exchange4media Staff Jun 21, 2019 9:06 AM

From selling yoga kits to launching special apps, brands are investing heavily to encash the day

Anjali Thakur & Nafisa Shaheen Jun 21, 2019 8:48 AM

According to industry experts, the ad that has been conceptualised by Ogilvy India breaks the mould, has an inspiring story and carries brand recall value but the execution could have been tad better

Noel Dsouza Jun 21, 2019 8:45 AM

At the Cannes Lions International Festival of Creativity, Tony Weisman, Chief Marketing Officer, Dunkin’, explained what prompted the company to drop the word ‘Donuts’ from its brand name        

exchange4media Staff Jun 21, 2019 8:05 AM

Munn, Global CEO, BBH, spoke to exchange4media about what’s different at the Cannes Lions International Festival of Creativity this year and Publicis’ self-imposed exile

Neeta Nair Jun 21, 2019 7:59 AM