Cannes Lions 2019: 3 bronze for Dentsu Webchutney, 1 for FCB on Day 4
Dentsu Webchutney emerges big winner with awards for Swiggy’s Voice of Hunger and Flipkart’s Hagglebot; FCB bags bronze for The Open Door Project
Though gold continued to remain elusive to the Indian contingent on Day 4 at the Cannes Lions International Festival of Creativity, two agencies picked up 4 bronze metals to take the country’s tally to 20.
Dentsu Webchutney’s winning spree continued as it bagged two bronze lions for its work on Flipkart’s Hagglebot campaign and one for Swiggy’s Voice of Hunger. The agency picked up awards for its work on Hagglebot in the category of Brand Experience and Activation and Creative E-commerce. Its work on Swiggy’s Voice of Hunger campaign bagged a bronze in the Mobile category. FCB was the other winning agency, with a bronze lion for the Open Door Project executed for The Millennium School.
The Hagglebot initiative by Flipkart and Dentsu Webchutney brought back the lost art of bargaining, enabling customers to haggle and negotiate the best deal possible. The agency’s other winning campaign for Swiggy, Voice of Hunger, took interactive campaigning to a new level using the newly launched feature of Instagram voice notes in a creative way.
On Dentsu Webchutney’s big wins at Cannes, Ashish Bhasin, Chairman & CEO - Greater South, Dentsu Aegis Network, said, “It’s been an amazing year for us. Having established business leadership and digital leadership, now getting creative leadership makes us feel great. We have had 19 shortlists so far and we have already won six metals. Nobody ever thought that a digital creative agency would outdo legacy creative agencies. I personally feel that 3-5 years from now, there will not be anything like a digital agency. Any creative agency that doesn’t have digital at its heart will perish. Of course, I am very proud of Siddharth and the Dentsu Webchutney team, many of whom are here. We’ve dominated awards like Goafest and now it feels good to do it even at a world scale. There is still a lot more to be done. We are going to ensure that Digital is at the heart of all our creative agencies.”
The Open Door Project by FCB for The Millennium Schools is a path-breaking initiative to induce more private schools to create space for underprivileged kids giving them an education they would otherwise miss. The institute also unveiled a special film called ‘Bhukkad- the hungry one’ created by FCB’s CCO Swati Bhattacharya at the launch of the initiative. The film sensitively portrays the hunger for learning in the child of a sex worker.
Speaking about the win for FCB, Rohit Ohri, Group Chairman & CEO, FCB India, said, “Open Door is a breakthrough project that seeks to help solve the education crisis that India is facing. Over 25 million children don't have access to quality education. Millennium schools and FCB partnered to promote the idea of 'second shift' schools, which opened again after hours to provide underprivileged children with quality education. Through this project, we hope to inspire many more schools to open their doors to these young hungry minds. If this project is successful, it has the power to make the future of India much brighter.”
The Open Door Project
Voice of Hunger
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