fcb
Blue Star?blur=25

The film has been crafted by FCB Interface and will also be rolled out on OOH and digital platforms

exchange4media Staff Oct 17, 2020 8:28 AM

FCB Ulka?blur=25

FCB Ulka Advertising has conceptualised and crafted this phase of the Streedhan campaign

exchange4media Staff Sep 12, 2020 7:42 PM

Vistara?blur=25

Vistara has developed the safety video in collaboration with its creative agency partners, FCB India

exchange4media Staff Aug 28, 2020 4:24 PM

ad agency?blur=25

exchange4media spoke to four agency leaders who went the extra mile to spread awareness in public interest through ads and innovative platforms

Neeta Nair Aug 21, 2020 9:07 AM

Ruta Patel?blur=25

Guest Column: Ruta Patel, Senior Vice President, FCB Interface, explains how brands go by rituals and ideologies as part of their marketing strategies

Ruta Patel Aug 18, 2020 8:51 AM

madan mohan mohpatra?blur=25

Before joining Future Group, Mohapatra was the Regional Head at Mudra Group’s Optimum Media Solutions

Neeta Nair Aug 7, 2020 1:37 PM

surjoDutt?blur=25

In today's edition of e4m Creative Zone, we speak to Surjo Dutt, NCD, FCB Ulka, on lockdown limitations, change in creative concepting and more

Misbaah Mansuri Jul 14, 2020 8:31 AM

creative?blur=25

Industry experts say Q2 will be the decider - if it turns out to be dismal, revenue will be impacted by as much as 40%; if the market picks up, all will be well 

Neeta Nair Jun 17, 2020 8:42 AM

Swati Bhattacharya to Impact?blur=25

Swati Bhattacharya, Chief Creative Officer, FCB Ulka, tells us how the lockdown has allowed her to refine her creativity and get used to interaction via technology

Srabana Lahiri Jun 10, 2020 8:40 AM

Kansai Nerolac World Environment Day?blur=25

The digital film has been conceptualized and created by FCB ULKA and directed by Kashif Memon

exchange4media Staff Jun 6, 2020 4:00 PM

CFO?blur=25

In these cash-strapped times, we find out how CFOs in the media and advertising industry have risen to this challenge

Misbaah Mansuri May 21, 2020 8:39 AM

Huggies COVID Campaign?blur=25

The film, conceptualized by FCB Interface, is a series of images that show the world through a baby’s eyes

exchange4media Staff May 16, 2020 8:08 AM

Horlicks?blur=25

The entire TVC was made indoors by a production team of two and with remote technical support

exchange4media Staff May 12, 2020 9:23 AM

Keegan Pinto?blur=25

Pinto, the National Creative Director of FCB Ulka, spoke to exchange4media about crafting the acclaimed ad on sanitation workers for Tata Trusts and more

exchange4media Staff May 8, 2020 8:28 AM

FCB?blur=25

The initiative will help brands and retailers to ‘manage, redefine and transform’ their retail experiences in the post-COVID era

exchange4media Staff Apr 23, 2020 4:40 PM

e4m Webinar with Agnello Dias, Tarun Rai, Hemant Shringy & Rohit Ohri?blur=25

Creative minds such as Agnello Dias, Tarun Rai, Hemant Shringy & Rohit Ohri share insights on how the industry can navigate the current COVID-19 crisis

exchange4media Staff Apr 23, 2020 9:22 AM

Beating All Odds?blur=25

In this edition of 'Beating All Odds', Rohit Ohri, Group Chairman and CEO, FCB India, speaks to Neeta Nair

Neeta Nair Apr 21, 2020 8:36 AM