The Rakshakaran Hero campaign TVC, conceived by FCB Ulka, will run on TV, Digital and Outdoor platforms for a month during the India-Australia Cricket Series

exchange4media Staff Jan 25, 2020 8:09 AM

Dhruv Jha, General Manager, IPG Mediabrands, shares about FCB Ulka’s long association with the Mumbai Police department, doing their OOH campaigns and bolstering their image

Noel Dsouza Jan 15, 2020 9:26 AM

Industry experts pick out their favourite digital campaigns that stood out amongst the rest in the year gone by

Shikha Paliwal Dec 16, 2019 9:01 AM

Apart from running on TV channels, the TVC is also being endorsed on social media platforms along with extensions into Print and OOH

exchange4media Staff Nov 25, 2019 4:46 PM

The digital film has been created by FCB Interface

exchange4media Staff Nov 16, 2019 1:24 PM

Conceptualized by FCB Ulka, the TVC showcases how Safi tastes bitter and strong but its usefulness surpasses the latter by providing natural solutions to common skin problems

exchange4media Staff Nov 14, 2019 3:01 PM

'Snapchat’s partnership for Diwali and Bajaj Allianz Life Insurance’s Diwali Unboxing With Chintu have broken the clutter. Which are the campaigns that stood out this season and created an impact?

Noel Dsouza Oct 29, 2019 8:53 AM

The campaign has come alive in multiple media; print ads, hoardings and digital content

exchange4media Staff Oct 22, 2019 5:13 PM

Terry Peigh, Managing Director, IPG Group, shared insights from a six-country study ‘New consumers, new war, new rules’ at a Roundtable in Mumbai

exchange4media Staff Sep 27, 2019 9:03 AM

The newly launched campaign conceptualised by FCB Interface highlights the damage caused by single-use plastics

Noel Dsouza Sep 24, 2019 10:49 AM

The account was previously handled by FCB India

Neeta Nair Sep 19, 2019 8:43 AM

Samsung’s latest ad film is centered around its Good Vibes app for the deaf-blind. Trivikram Thakore, Vice President, Samsung India, speaks to us about the idea behind the campaign and more

Misbaah Mansuri Sep 16, 2019 8:23 AM

The IPG agency will lead 360-degree communication strategies across platforms for the brand

exchange4media Staff Sep 12, 2019 8:25 AM

AD STARS 2019 concluded on Saturday, August 24, with a grand gala in Busan with winners chosen from 20,645 entries across 60 countries

Neeta Nair Aug 26, 2019 8:19 AM

Experts on how ‘consumer neuroscience’ can help understand consumers' conscious and non-conscious engagements and enable brands to create impactful campaigns

Noel Dsouza Jul 25, 2019 8:20 AM

The account is currently with Lodestar UM of IPG Mediabrands

Naziya Alvi Rahman Jul 24, 2019 8:19 AM

Gokarn’s previous role was with FCB Ulka; she has worked with Famous Innovations & Ogilvy too

exchange4media Staff Jul 17, 2019 7:05 PM

The FCB Ulka campaign, featuring Nargis Fakhri, will be soon seen across all digital platforms

exchange4media Staff Jul 15, 2019 2:28 PM

In his new role Sagar will be Executive Director and Head Integrated Communication Strategy

exchange4media Staff Jul 2, 2019 1:22 PM

Raghu Bhat, Scarecrow M&C Saatchi; Rohit Ohri, FCB India; Priya Choudhary, MediaCom; Sulina Menon, OMD India and Gopa Kumar, Isobar, on how to garner long-term relationships with clients

Noel Dsouza Jul 1, 2019 8:52 AM