The campaign has come alive in multiple media; print ads, hoardings and digital content

exchange4media Staff 1 day ago

Terry Peigh, Managing Director, IPG Group, shared insights from a six-country study ‘New consumers, new war, new rules’ at a Roundtable in Mumbai

exchange4media Staff Sep 27, 2019 9:03 AM

The newly launched campaign conceptualised by FCB Interface highlights the damage caused by single-use plastics

Noel Dsouza Sep 24, 2019 10:49 AM

The account was previously handled by FCB India

Neeta Nair Sep 19, 2019 8:43 AM

Samsung’s latest ad film is centered around its Good Vibes app for the deaf-blind. Trivikram Thakore, Vice President, Samsung India, speaks to us about the idea behind the campaign and more

Misbaah Mansuri Sep 16, 2019 8:23 AM

The IPG agency will lead 360-degree communication strategies across platforms for the brand

exchange4media Staff Sep 12, 2019 8:25 AM

AD STARS 2019 concluded on Saturday, August 24, with a grand gala in Busan with winners chosen from 20,645 entries across 60 countries

Neeta Nair Aug 26, 2019 8:19 AM

Experts on how ‘consumer neuroscience’ can help understand consumers' conscious and non-conscious engagements and enable brands to create impactful campaigns

Noel Dsouza Jul 25, 2019 8:20 AM

The account is currently with Lodestar UM of IPG Mediabrands

Naziya Alvi Rahman Jul 24, 2019 8:19 AM

Gokarn’s previous role was with FCB Ulka; she has worked with Famous Innovations & Ogilvy too

exchange4media Staff Jul 17, 2019 7:05 PM

The FCB Ulka campaign, featuring Nargis Fakhri, will be soon seen across all digital platforms

exchange4media Staff Jul 15, 2019 2:28 PM

In his new role Sagar will be Executive Director and Head Integrated Communication Strategy

exchange4media Staff Jul 2, 2019 1:22 PM

Raghu Bhat, Scarecrow M&C Saatchi; Rohit Ohri, FCB India; Priya Choudhary, MediaCom; Sulina Menon, OMD India and Gopa Kumar, Isobar, on how to garner long-term relationships with clients

Noel Dsouza Jul 1, 2019 8:52 AM

The Amazon Alexa Cup is a global hackathon across 11 countries

exchange4media Staff Jun 27, 2019 2:05 PM

Susan Credle, Global CCO, FCB, tells us why she doesn’t believe in rushing her team to win awards until they are completely ready

Neeta Nair Jun 22, 2019 9:36 AM

FCB’s Open Door Project and DDB Mudra’s Project Free Period score in the Sustainable Development Goals category

Christina Moniz Jun 22, 2019 8:54 AM

Dentsu Webchutney emerges big winner with awards for Swiggy’s Voice of Hunger and Flipkart’s Hagglebot; FCB bags bronze for The Open Door Project

Christina Moniz Jun 21, 2019 7:25 AM

Rohit Ohri, Group Chairman, CEO, FCB India, shared insights on FCB’s creative approach, capitalising on Delhi’s phenomenal growth and plans going forward

Noel Dsouza Jun 11, 2019 8:46 AM

Rohit Ohri, CEO & Group Chairman, FCB India, tells us why he is looking at Cannes through a new lens after almost a decade

Neeta Nair Jun 6, 2019 8:32 AM

Industry experts believe that although it made sense strategically, it didn't create a lasting impact

Noel Dsouza May 27, 2019 9:52 AM