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The film has been crafted by FCB Interface and will also be rolled out on OOH and digital platforms
exchange4media Staff Oct 17, 2020 8:28 AM
FCB Ulka Advertising has conceptualised and crafted this phase of the Streedhan campaign
exchange4media Staff Sep 12, 2020 7:42 PM
Vistara has developed the safety video in collaboration with its creative agency partners, FCB India
exchange4media Staff Aug 28, 2020 4:24 PM
exchange4media spoke to four agency leaders who went the extra mile to spread awareness in public interest through ads and innovative platforms
Neeta Nair Aug 21, 2020 9:07 AM
Guest Column: Ruta Patel, Senior Vice President, FCB Interface, explains how brands go by rituals and ideologies as part of their marketing strategies
Ruta Patel Aug 18, 2020 8:51 AM
Before joining Future Group, Mohapatra was the Regional Head at Mudra Group’s Optimum Media Solutions
Neeta Nair Aug 7, 2020 1:37 PM
In today's edition of e4m Creative Zone, we speak to Surjo Dutt, NCD, FCB Ulka, on lockdown limitations, change in creative concepting and more
Misbaah Mansuri Jul 14, 2020 8:31 AM
Industry experts say Q2 will be the decider - if it turns out to be dismal, revenue will be impacted by as much as 40%; if the market picks up, all will be well
Neeta Nair Jun 17, 2020 8:42 AM
Swati Bhattacharya, Chief Creative Officer, FCB Ulka, tells us how the lockdown has allowed her to refine her creativity and get used to interaction via technology
Srabana Lahiri Jun 10, 2020 8:40 AM
The digital film has been conceptualized and created by FCB ULKA and directed by Kashif Memon
exchange4media Staff Jun 6, 2020 4:00 PM
In these cash-strapped times, we find out how CFOs in the media and advertising industry have risen to this challenge
Misbaah Mansuri May 21, 2020 8:39 AM
The film, conceptualized by FCB Interface, is a series of images that show the world through a baby’s eyes
exchange4media Staff May 16, 2020 8:08 AM
The entire TVC was made indoors by a production team of two and with remote technical support
exchange4media Staff May 12, 2020 9:23 AM
Pinto, the National Creative Director of FCB Ulka, spoke to exchange4media about crafting the acclaimed ad on sanitation workers for Tata Trusts and more
exchange4media Staff May 8, 2020 8:28 AM
The initiative will help brands and retailers to ‘manage, redefine and transform’ their retail experiences in the post-COVID era
exchange4media Staff Apr 23, 2020 4:40 PM
Creative minds such as Agnello Dias, Tarun Rai, Hemant Shringy & Rohit Ohri share insights on how the industry can navigate the current COVID-19 crisis
exchange4media Staff Apr 23, 2020 9:22 AM
In this edition of 'Beating All Odds', Rohit Ohri, Group Chairman and CEO, FCB India, speaks to Neeta Nair
Neeta Nair Apr 21, 2020 8:36 AM
Conceptualised by FCB Ulka Bengaluru, the video was produced by 16 Beatz Films
exchange4media Staff Apr 16, 2020 2:00 AM
