fcb
ViratBlueStar

The campaign has come alive in multiple media; print ads, hoardings and digital content

exchange4media Staff 1 day ago

FCB

Terry Peigh, Managing Director, IPG Group, shared insights from a six-country study ‘New consumers, new war, new rules’ at a Roundtable in Mumbai

exchange4media Staff Sep 27, 2019 9:03 AM

Mahindra Cut the Crap Campaign

The newly launched campaign conceptualised by FCB Interface highlights the damage caused by single-use plastics

Noel Dsouza Sep 24, 2019 10:49 AM

Samsung

Samsung’s latest ad film is centered around its Good Vibes app for the deaf-blind. Trivikram Thakore, Vice President, Samsung India, speaks to us about the idea behind the campaign and more

Misbaah Mansuri Sep 16, 2019 8:23 AM

FCB

The IPG agency will lead 360-degree communication strategies across platforms for the brand

exchange4media Staff Sep 12, 2019 8:25 AM

AdStars

AD STARS 2019 concluded on Saturday, August 24, with a grand gala in Busan with winners chosen from 20,645 entries across 60 countries

Neeta Nair Aug 26, 2019 8:19 AM

Consumer Neuroscience

Experts on how ‘consumer neuroscience’ can help understand consumers' conscious and non-conscious engagements and enable brands to create impactful campaigns

Noel Dsouza Jul 25, 2019 8:20 AM

Saatchi

Gokarn’s previous role was with FCB Ulka; she has worked with Famous Innovations & Ogilvy too

exchange4media Staff Jul 17, 2019 7:05 PM

Bausch

The FCB Ulka campaign, featuring Nargis Fakhri, will be soon seen across all digital platforms

exchange4media Staff Jul 15, 2019 2:28 PM

Sagar

In his new role Sagar will be Executive Director and Head Integrated Communication Strategy

exchange4media Staff Jul 2, 2019 1:22 PM

retaining clients

Raghu Bhat, Scarecrow M&C Saatchi; Rohit Ohri, FCB India; Priya Choudhary, MediaCom; Sulina Menon, OMD India and Gopa Kumar, Isobar, on how to garner long-term relationships with clients

Noel Dsouza Jul 1, 2019 8:52 AM

Susan Credle FCB at Cannes 2019

Susan Credle, Global CCO, FCB, tells us why she doesn’t believe in rushing her team to win awards until they are completely ready

Neeta Nair Jun 22, 2019 9:36 AM

RohitOhri

FCB’s Open Door Project and DDB Mudra’s Project Free Period score in the Sustainable Development Goals category

Christina Moniz Jun 22, 2019 8:54 AM

Cannes

Dentsu Webchutney emerges big winner with awards for Swiggy’s Voice of Hunger and Flipkart’s Hagglebot; FCB bags bronze for The Open Door Project

Christina Moniz Jun 21, 2019 7:25 AM

Rohit Ohri FCB India

Rohit Ohri, Group Chairman, CEO, FCB India, shared insights on FCB’s creative approach, capitalising on Delhi’s phenomenal growth and plans going forward

Noel Dsouza Jun 11, 2019 8:46 AM

Rohit Ohri

Rohit Ohri, CEO & Group Chairman, FCB India, tells us why he is looking at Cannes through a new lens after almost a decade

Neeta Nair Jun 6, 2019 8:32 AM

RobertDowneyJrOnePlus

Industry experts believe that although it made sense strategically, it didn't create a lasting impact

Noel Dsouza May 27, 2019 9:52 AM