Manisha Sain appointed FCB Ulka's National Planning Director
Manisha has over 15 years of experience working on brands, including Ariel, Sebamed, Visa, Johnson’s Baby
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Published: Nov 11, 2025 12:23 PM | 1 min read
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- FCB Ulka has appointed Manisha Sain as its National Planning Director, bringing over 15 years of experience in brand strategy and consumer insight.
- Sain is recognized for her expertise in combining research-driven insights with creative storytelling, having worked with notable brands like Ariel, Visa, and Johnson's Baby.
- Kulvinder Ahluwalia, CEO of FCB Ulka, highlighted Sain's ability to connect brand purpose with consumer culture as a key asset for the agency's future.
- Manisha Sain expressed her enthusiasm for joining FCB Ulka, emphasizing the opportunity to contribute to the evolution of iconic brands in the Indian market.
FCB Ulka, a part of FCB India, has announced the appointment of Manisha Sain as its National Planning Director.
With over 15 years of experience in brand strategy and consumer insight, Manisha is known for her ability to blend research-driven understanding with creative storytelling. She has been instrumental in shaping impactful campaigns for leading brands such as Ariel, Sebamed, Visa, Johnson’s Baby, Symphony Air Coolers, Rio Sanitary Pads, Danone Toddler Nutrition, and Crompton, among others, according to a press release.
Commenting on her appointment, Kulvinder Ahluwalia, CEO, FCB Ulka, said, “Manisha brings together analytical precision and creative flair, making her a valuable addition to our planning leadership. Her strength lies in connecting brand purpose with consumer culture, which will play a key role as we continue to build enduring, future-ready brands.”
Sharing her excitement about joining FCB Ulka, Manisha Sain said, “It’s rare to be part of an agency that has shaped brands deeply embedded in every Indian’s life. I’m thrilled to contribute to the evolution of these iconic brands and to create meaningful work that resonates with today’s dynamic, ever-evolving consumers.”
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