FCB India scores India’s first Cannes Lions 2025 shortlist

FCB India has earned the country’s first shortlist at the 2025 Cannes Lions International Festival of Creativity for its campaign Lucky Yatra. The campaign, which tackled ticketless train travel by incentivising ticket buying over penalisation, has been shortlisted in the prestigious Dan Wieden Titanium Lions category.

There were other two entries from India, one being, "Nature Shapes Britannia" by Talented for Britannia Industries Ltd., blending nature with brand storytelling and "Ink of Democracy" by Havas for the Times of India Group, highlighting the spirit of Indian democracy.

Out of 187 global entries in this category, only 18 made the cut, India being one of them.

Other global shortlisted campaigns in the Titanium category include "Price Packs" for Penny by Serviceplan (Germany), "Camdom" by Innocean Berlin for Billy Boy (Germany), "The Flame That Wasn’t a Flame" for EDF by BETC (France), "So Many Dicks" by ELF Cosmetics and Oberland (USA), "Three Words" by AXA and Publicis (France), "Safer Phone" by Orange and Publicis (France), "Pub Succession" by Heineken and Publicis (Italy/Ireland), "36 Months" by Finch (Australia), "Minefield Honey" by Saatchi & Saatchi Ukraine, "The Final Copy of Ilon Specht" by McCann for L’Oréal Paris (France), "Sphere" by Sphere Studios (USA), "Caption with Intention" by FCB Chicago (USA), "Pedigree Caramelo" by AlmapBBDO (Brazil), "Life Donor Card" by MRM Germany for Mastercard, "Vaseline Verified" by Ogilvy Singapore, "Breastmilk Money" by Serviceplan (Germany), and "The Athletes Code" by Ogilvy New York for Powerade.

The Cannes Lions 2025 festival will take place in Cannes, France, from June 16 to 20. All remaining shortlists will be announced between June 14 and 18.