Omnicom retires DDB, FCB, MullenLowe

Under the new structure, there will be three standalone creative networks: BBDO, McCann and TBWA

by e4m Staff
Published: Dec 1, 2025 7:22 PM | 2 min read

Omnicom Group has dismantled legacy brands DDB, FCB and MullenLowe following the acquisition of IPG. These brands will no more operate as independent global networks. Under the new structure, there will be three standalone creative networks: BBDO, McCann and TBWA.

According to reports, the people, operations and client rosters of DDB, FCB and MullenLowe will now be absorbed into BBDO, McCann and TBWA.

Omnicom announced the acquisition of The Interpublic Group of Companies on Wednesday, marking one of the most consequential consolidations in the history of global advertising and marketing services.

The deal, cleared by all regulators and completed after meeting closing conditions, creates the world’s largest marketing and sales powerhouse — a combined entity designed to dominate the next phase of data-led, AI-powered brand building.

Leadership continuity remains central to the integration strategy. John Wren continues as Chairman and CEO, Phil Angelastro as EVP & CFO, while Philippe Krakowsky and Daryl Simm take charge as Co-Presidents and COOs. Krakowsky, Patrick Moore, and E. Lee Wyatt Jr. have joined the Omnicom Board of Directors, and the full leadership structure for the merged organisation will be unveiled on December 1, 2025.

Positioning itself as a next-generation growth platform, the new Omnicom brings together the industry’s broadest suite of marketing, media, commerce, CRM, analytics, and creative capabilities, seamlessly integrated through Omni — its proprietary intelligence engine. The company says this infrastructure fundamentally resets how technology, creativity, and talent will be deployed to solve client growth challenges at global scale.

“This is a defining moment for our company and our industry,” said John Wren, Chairman and CEO of Omnicom. “With the completion of the deal, Omnicom is setting a new standard for modern marketing and sales leadership — creating stronger brands, delivering superior business outcomes, and driving sustainable growth. We’re excited about this next chapter. I want to thank our people, clients, and shareholders for the trust they have placed in us.”