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UK insurer Aviva has named Saatchi & Saatchi as its new creative partner following a multi-agency review, ending a long-standing relationship with Adam & Eve/DDB, as per global reports
e4m Staff Dec 24, 2025 8:55 AM
BirlaNu releases its ‘Every Home is a Castle’ ad film, spotlighting the emotional pride of home-building while marking a bold tech-forward shift for the brand
Aryendra Khan Dec 9, 2025 2:27 PM
This is being done to avoid any kind of client conflict in connection with the automobile brand
Neeta Nair Dec 6, 2025 10:46 AM
Omnicom’s takeover of Interpublic sparks a major advertising shake-up, retiring FCB, DDB, and MullenLowe as global brand identities
Rahul Mathew to shift from previously Omnicom umbrella agency DDB Mudra to then IPG's McCann
Neeta Nair Dec 2, 2025 9:15 AM
Creative powerhouses FCB, DDB, and MullenLowe to retire as Omnicom ushers in new phase
Under the new structure, there will be three standalone creative networks: BBDO, McCann and TBWA
Industry abuzz as speculation mounts over the future of six creative powerhouses under the fold of two ad majors
Kanchan Srivastava Nov 25, 2025 8:22 AM
The clarification came in response to reports that DDB Network could be integrated into TBWA, following the merger of Omnicom and IPG
e4m Staff Oct 30, 2025 9:01 AM
Reports in international media suggest that following the merger, the new entity will consolidate the creative operations around three global agencies: BBDO Worldwide, McCann and TBWA\Worldwide
e4m Staff Oct 29, 2025 4:11 PM
Anusheela Saha joins the agency from FCB India, where she served as National Creative Director
Rammohan Sundaram is set to launch a fully integrated 'Health Super App' on August 15
e4m Staff Jul 31, 2025 10:26 AM
Conceptualised by DDB Mudra, the latest campaign also includes Sakshi Shivdasani and Ayesha Kanga
e4m Staff Jun 23, 2025 3:15 PM
The categories to look out for today are - Brand Experience & Activation, Creative Business Transformation, Creative Commerce, Creative Effectiveness, and Creative Strategy
e4m Staff Jun 19, 2025 9:11 AM
This Cannes shortlist adds to several others earned by DDB Mudra for the same campaign across the Gaming category
e4m Staff Jun 17, 2025 3:26 PM
The shortlists have come across categories, including Design, Direct, Entertainment for Music, Entertainment for Sport, Entertainment for Gaming, Film Craft, and Industry Craft
e4m Staff Jun 17, 2025 8:59 AM
The Cannes Lions Festival 2025 opens today with awards set to be announced in Audio & Radio, Health & Wellness, Outdoor, Pharma, and Print & Publishing categories
e4m Staff Jun 16, 2025 8:23 AM
DDB Mudra won the Lions for ‘Great In-Game Wedding’ with Battlegrounds Mobile India
e4m Staff Jun 15, 2025 12:43 PM
As she prepares to take on her new role on the jury, Mahima Mathur, Creative Director at DDB Mudra Group, hopes to spotlight work that’s not only well-crafted but also rooted in purpose
e4m Staff Jun 14, 2025 8:24 AM
Rahul Mathew, CCO, DDB Mudra Group, on why humour has stayed central to their ads, Cannes Lions hopes and inspiration for the Flipkart campaign
Neeta Nair Jun 4, 2025 9:03 AM
Both holding groups currently operate three leading creative agencies each in India. But can all six continue to function independently? And where does Omnicom Advertising Group fit into the picture?
Kanchan Srivastava May 30, 2025 8:37 AM
As per media reports, Lori Meakin will report to Chief Strategy Officer Will Grundy
e4m Desk May 15, 2025 11:40 AM
Mark Shanley, Matt Gay and Katherine O’Brien will strengthen the agency’s legacy of creative excellence under their combined leadership
While Ashna Nandrajog will be Senior VP - Business, Mohini Varma is Executive VP – Planning
The campaign by DDB Mudra highlights affordable coverage for Indian families
e4m Staff Feb 20, 2025 1:36 PM
Ari Weiss was known for his bold innovations and had recently launched his boutique agency
Prior to this, Sharan Nambiar was with BBH India as Brand Services Director
This campaign stood out for its ability to creatively transform user insights into a relatable and impactful narrative
e4m Staff Jan 28, 2025 5:36 PM
Newly appointed Senior Director of Global Brand Strategy Julie Legrand to lead PUMA’s 2025 campaign
e4m Staff Dec 6, 2024 10:57 AM
Conceptualized by DDB Mudra, the TVC humorously portrays the exaggerated emotions consumers experience when they hear the whistle, hiss, or sudden burst of a pressure cooker
e4m Staff Oct 28, 2024 2:23 PM
Priya Shivakumar will collaborate closely with Rahul Mathew, Chief Creative Officer, DDB Mudra Group
e4m Staff Oct 10, 2024 11:39 AM
Prior to this, Group Executive, Brand Integrity & Ethics Group Executive, Brand Integrity & Ethics Interbrand
The ‘Shordaar Crunch’ campaign has been conceptualized by DDB Mudra Group
The campaign has been conceptualised by Dhara along with DDB Mudra Group
e4m Staff Sep 26, 2024 11:52 AM
The film is aimed at strengthening McDonald's fried chicken portfolio for the South market
e4m Staff Aug 27, 2024 3:14 PM
The ad by DDB Mudra with the father-daughter duo reinforces the brand's commitment towards protecting infant skin from day 1
e4m Staff Jul 26, 2024 1:05 PM
Created and conceptualised by DDB Mudra, the tagline of the campaign is ‘shopping ki power lo apne haath mein’
e4m Staff Jul 24, 2024 5:53 PM
Industry watchers say that for brands leveraging home screen advertising on CTV, performance measurement is critical and tailored to their specific goals
Shantanu David Jul 16, 2024 9:33 AM
Before joining DDB Mudra Group, Shashank served as Chief Strategy Officer at VML India
e4m Staff Jun 11, 2024 2:49 PM