DDB Mudra Group scores gold for Spotify India campaign at Effie India Awards 2024
This campaign stood out for its ability to creatively transform user insights into a relatable and impactful narrative
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Published: Jan 28, 2025 5:36 PM | 1 min read
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DDB Mudra Group delivered an impressive performance at the Effie India Awards 2024, earning 9 awards and scoring 187 points. The agency bagged 1 Gold, 4 Silver, and 4 Bronze awards while also being named a finalist in 24 other categories, showcasing its consistent creativity and strategic expertise.
The highlight of the evening for DDB Mudra Group was their Gold win for Spotify India’s campaign, "From Accidental Discoveries to Meet-Cutes; How Spotify Revolutionised OPM." This campaign stood out for its ability to creatively transform user insights into a relatable and impactful narrative, resonating strongly with music lovers across India.
Effie India 2024 marked a milestone year with 1,152 entries from 75 agencies, making it the second-largest Effie globally in terms of participation. The awards were judged by a panel of 486 experts, including 254 marketing professionals, ensuring a rigorous process that celebrated creativity, strategy, and effectiveness.
DDB Mudra Group’s performance reaffirmed its position as a trailblazer in the Indian advertising landscape, blending innovation with business results to create campaigns that truly matter.
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