#e4mExclusive: Multi-market team Bernbach to service Volkswagen in India
This is being done to avoid any kind of client conflict in connection with the automobile brand
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Published: Dec 6, 2025 10:46 AM | 1 min read
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A multi-market team will be servicing Volkswagen known as Bernbach, in recognition of DDB founder Bill Bernbach’s relationship with the car marque. This information has been shared exclusively with IMPACT by an Omnicom Advertising India spokesperson.
Omnicom Advertising India has clarified that there will be no client conflict.
Mergers in the past, have demonstrated the need for tough decisions, and in some cases how agencies had to forsake some brands as part of collateral damage, owing to client conflicts. With multiple agencies folding into each other, high level discussions are on at the leadership level here at Omnicom too, on how to tread carefully to cause minimum loss, if at all.
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