volkswagen
Created and conceptualised by DDB Mudra group, the TVC begins with a cinematic narrative set in the backdrop of Ladakh’s magnificent and breath-taking terrain
exchange4media Staff 29-January-2019
Held across three cities over five months with 20 racers in contention, the complete episodes of the FMSCI MMSC Volkswagen Ameo Cup Cup show have already clocked 10 million organic views
exchange4media Staff 28-January-2019
In conversation with Bishwajeet Samal, Head Marketing, Volkswagen Passenger Cars
exchange4media Staff 30-November-2018
Experts from Cars24, Volkswagen, IPG Mediabrands, Zee Media, Philips, GSK Consumer Healthcare, GE, MediaKeys India among others will deliver talks at Leela Ambience, Gurugram tomorrow
exchange4media Staff 28-November-2018
Reimagines the content to make it more appealing to motorsport-loving audiences, focuses on the technology, teamwork and discipline that goes behind winning races
exchange4media Staff 04-November-2018
The new unit will ensure Volkswagen delivers relevant content to consumers as they move through their digital journey to purchasing a vehicle
exchange4media Staff 14-September-2018
Hero Motocorp remained the leading advertiser followed by AMFI, Honda Motorcycle & Scooter India.
exchange4media Staff 17-July-2018
The creative duties for the group are currently handled by Publicis while digital account is managed by Bushfire. For media duties, PHD in 2016 won the global account.
Naziya Alvi Rahman 24-April-2018
He joined Volkswagen India in 2008 and returns to the homeland with over a decade of experience within the Volkswagen brand. Mr. Samal’s appointment will be effective 1st June 2018.
exchange4media Staff 02-April-2018
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Basu also headed marketing operations at SKODA India before his stint at Volkswagen
Before joining Volkswagen, Basu was with Skoda Auto India as Marketing Head in 2012
exchange4media Staff 17-January-2018
Mitigate adversaries with information and transparency in times of crisis, says Tyagi
The brand further strengthens commitment to India; will introduce premium SUV Tiguan and all-new Passat
exchange4media Staff 25-February-2017
Demonetisation has affected one of the fastest growing sectors with some automobile majors stretching their scheduled breaks in production from five to 15 days. But the automobile majors have taken this cash crunch as a challenge and are offering various incentives to pick retail sales
exchange4media Staff 13-December-2016
In India, the account moves from incumbent agency Mediacom to PHD India; Mediacom won the account in 2007 and retained it till the global pitch
The first day of Goafest 2016 saw clients share their thoughts on the role agencies can play in business growth, beyond the traditionally expected role of agencies
exchange4media Staff 08-April-2016
The first day of Goafest 2016 saw industry stalwarts from the client side speak on ‘What agencies can do better’, a highly relevant topic considering the fragmented nature of today’s agency ecosystem and mounting pressure of business conditions that are changing rapidly
Abhinn Shreshtha 08-April-2016
Volkswagen which was hit by the emission scandal in Europe and the US now looks to be in trouble in India too. The central government is expected to issue a show-cause notice to the company after three of their diesel models had failed the emission tests, according a report by testing agency Automotive Research Association of India (ARAI)
exchange4media Staff 05-November-2015
The campaign is crafted around the car’s premium touch screen navigation and multimedia system
exchange4media Staff 24-October-2015
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