Covid has, however, impacted the share of OOH and Print in the sector’s media plans

Naziya Alvi Rahman Oct 21, 2020 8:44 AM

The competition focuses on the brand’s mission to deliver the strongest customer connection

exchange4media Staff Oct 15, 2020 2:11 PM

Fonseca ,Head of Communications, ŠKODA AUTO Volkswagen India Pvt Ltd talks about dealing with the corona crisis, technological innovations, the success of the first virtual conference and more

Nafisa Shaheen Jul 10, 2020 9:10 AM

We bring you a roundup of the news that made headlines this past week

exchange4media Staff May 16, 2020 10:00 AM

Prior to this, Thomas was the head of Product & Price at Audi India

exchange4media Staff May 11, 2020 12:19 PM

The brand reported a net profit of Rs 198 crore in 2018-19, a 65% increase from the last financial year

Misbaah Mansuri Nov 8, 2019 7:04 AM

The 10-minute branded content film is the result of a collaboration of team VW Tiguan, 22feet Tribal Worldwide, PHD India and PowerDrift

exchange4media Staff Aug 17, 2019 8:38 AM

The Jury meet for the 9th edition of Pitch Top 50 Brands was held at Leela Ambience, Gurugram on Thursday, 4th July

exchange4media Staff Jul 5, 2019 8:35 AM

#GermanyCheersForIndia campaign celebrates the spirit of sportsmanship through cricket, says Bishwajeet Samal, Head of Marketing, Volkswagen Passenger Cars India

Anjali Thakur Jun 14, 2019 8:42 AM

Created and conceptualised by DDB Mudra group, the TVC begins with a cinematic narrative set in the backdrop of Ladakh’s magnificent and breath-taking terrain

exchange4media Staff Jan 29, 2019 1:06 PM

Held across three cities over five months with 20 racers in contention, the complete episodes of the FMSCI MMSC Volkswagen Ameo Cup Cup show have already clocked 10 million organic views

exchange4media Staff Jan 28, 2019 5:38 PM

In conversation with Bishwajeet Samal, Head Marketing, Volkswagen Passenger Cars

exchange4media Staff Nov 30, 2018 4:27 PM

Experts from Cars24, Volkswagen, IPG Mediabrands, Zee Media, Philips, GSK Consumer Healthcare, GE, MediaKeys India among others will deliver talks at Leela Ambience, Gurugram tomorrow

exchange4media Staff Nov 28, 2018 8:29 AM

Reimagines the content to make it more appealing to motorsport-loving audiences, focuses on the technology, teamwork and discipline that goes behind winning races

exchange4media Staff Nov 4, 2018 10:00 AM

The new unit will ensure Volkswagen delivers relevant content to consumers as they move through their digital journey to purchasing a vehicle

exchange4media Staff Sep 14, 2018 2:06 PM

Hero Motocorp remained the leading advertiser followed by AMFI, Honda Motorcycle & Scooter India.

exchange4media Staff Jul 17, 2018 8:55 AM

The creative duties for the group are currently handled by Publicis while digital account is managed by Bushfire. For media duties, PHD in 2016 won the global account.

Naziya Alvi Rahman Apr 24, 2018 8:59 AM

He joined Volkswagen India in 2008 and returns to the homeland with over a decade of experience within the Volkswagen brand. Mr. Samal’s appointment will be effective 1st June 2018.

exchange4media Staff Apr 2, 2018 12:54 PM

Basu also headed marketing operations at SKODA India before his stint at Volkswagen

Ruhail Amin Mar 15, 2018 8:54 AM

Before joining Volkswagen, Basu was with Skoda Auto India as Marketing Head in 2012

exchange4media Staff Jan 17, 2018 2:17 PM