The controversy began after a section of users objected to Kriti’s outfit in the ad
Story
GIVA Rakhi Campaign Controversy
GIVA's Rakhi advertisement featuring Kriti Sanon has faced backlash, leading to its removal. The controversy highlights the challenges brands face in conveying their messages effectively amidst public scrutiny.
What's New in This Topic
View All Updates
NEW
2 articles in this topic
Increased Scrutiny on Advertisements
Kriti Sanon’s Giva rakhi ad removed amid controversy
Timeline of Key Developments
3 Events
Oct 2023
GIVA Launches Rakhi Campaign
GIVA releases a Rakhi advertisement featuring Kriti Sanon, aiming to connect with consumers during t...
Oct 2023
Public Backlash Begins
Consumers start expressing dissatisfaction with the ad on social media, citing issues with its messa...
Latest
Oct 2023
Ad Removed
In response to the backlash, GIVA removes the controversial Rakhi advertisement from all platforms.
01 Oct 2023
GIVA Launches Rakhi Campaign
GIVA releases a Rakhi advertisement featuring Kriti Sanon, aiming to connect with consumers during the festive season.
05 Oct 2023
Public Backlash Begins
Consumers start expressing dissatisfaction with the ad on social media, citing issues with its messaging.
07 Oct 2023
Latest
Ad Removed
In response to the backlash, GIVA removes the controversial Rakhi advertisement from all platforms.
Key People & Companies
Latest Articles in This Topic
2 Articles
Kriti Sanon’s Giva rakhi ad removed amid controversy
When brand message gets lost in the look: GIVA’s Rakhi campaign sparks debate
The ad drew flak for the actor’s Indo-Western styling in a rakhi campaign, but many defended it by calling it a contemporary expression
Follow This Topic
Get email updates on the latest developments in GIVA Rakhi Campaign Controversy.
Weekly digest · No spam
AI-assisted summary, reviewed by our newsroom
GIVA's Rakhi advertisement featuring Kriti Sanon has faced backlash, leading to its removal. The controversy highlights the challenges brands face in conveying their messages effectively amidst public scrutiny.