e4m@Cannes:  India enters Day 4 with 15 new shortlists across five categories

After a blockbuster Day 3 that delivered 14 metals, India’s creative run at Cannes Lions 2025 remains strong with 15 new shortlists on Day 4. The momentum continues across five categories: Brand Experience & Activation, Creative Business Transformation, Creative Commerce, Creative Effectiveness, and Creative Strategy.

The spotlight shines brightest on the Brand Experience & Activation category, with eight shortlists. DDB Mudra’s much-celebrated ‘Great In-Game Wedding’ for Battlegrounds Mobile India makes the cut in Gaming-led Brand Experience. 

FCB India’s award-winning ‘Lucky Yatra’ for Indian Railways racks up three more nods — under Customer Experience, Brand-Owned Experiences, and Customer Acquisition & Retention. 

Leo Burnett India’s ‘Oreo History in the Baking’, Ogilvy’s ‘Eye Test Menu’ for Titan, FCB Kinnect’s ‘Too Yumm to Cheer!’, and Leo’s ‘Acko Tailor Test’ added to the shortlist roster with standout entries in Guerrilla Marketing, Corporate Purpose, and more. Notably, ‘Lucky Yatra’ has already won several golds in various categories on day one and day three. Moreover, Ogilvy’s ‘Eye test menu’ and FCB Kinnect’s ‘Too Yumm to Cheer!’ have also already bought metals home. 

In Creative Business Transformation, India notches up three shortlists. FCB India’s ‘Lucky Yatra’ returns in both Transformative Strategy and Targeting, Insights & Personalisation. Leo India’s ‘Project Early Periods’ for P&G Whisper lands a nomination under Brand Purpose & Impact.

The Creative Commerce category sees two shortlist entries, both for FCB India’s ‘Lucky Yatra’, recognized for its smart use of commerce channels and consumer acquisition.

In Creative Effectiveness, McCann’s ‘Dabba Savings Account’ for ESAF Small Finance Bank and Ogilvy’s ‘Erase Valentine’s Day’ for Cadbury 5 Star secure one shortlist each, under Acquisition and Challenger Brand respectively.

India drew a blank in Creative Strategy, Innovation, and Luxury categories today.

The wide representation underscores the creative range and strategic depth of Indian agencies on the global stage this year.

With these additions, India’s total metal tally now stands at 26 — 9 on Day 1, 3 on Day 2, and a remarkable 14 on Day 3 — marking a standout year for Indian agencies at Cannes Lions 2025. As Day 4 award announcements approach, the spotlight remains on whether these 15 shortlisted campaigns will add more metals to India's Cannes haul.