ddb-mudra
point of new?blur=25

Authored by the Group’s strategy team, these 15 essays act as a guide in shaping decisions for the new world

exchange4media Staff Jan 11, 2021 11:47 AM

#McGrillisBack’ campaign?blur=25

Conceptualized by DDB Mudra, the campaign with the help of digital films uses situational humour in highlighting people’s unconditional love for Chicken McGrill.

exchange4media Staff Dec 12, 2020 8:07 AM

ram?blur=25

Guest Column: Rammohan Sundaram, Managing Partner & Head Of Media Technologies at DDB Mudra, shares his thoughts on 'creative thinking' as a major force of differentiation in media

Rammohan Sundaram Nov 26, 2020 11:02 AM

ignite?blur=25

To direct more app downloads and surprise the TG, hoardings located at high traffic locations were also geotagged, bringing in digitally-led innovation to the OOH medium

exchange4media Staff Oct 27, 2020 1:36 PM

Meesho?blur=25

The TVC asks individuals to start an online business with Meesho with zero investment

exchange4media Staff Oct 25, 2020 10:00 AM

ddb?blur=25

As part of the mandate, creative & brand strategy will be handled by DDB Mudra and digital media planning will be managed by OMD MudraMax

exchange4media Staff Oct 15, 2020 3:45 PM

dummy image?blur=25

Alongside special ad deals, broadcasters are also working on their programming to add to the election mood and packaging

Tasmayee Laha Roy Oct 7, 2020 8:38 AM

ddb?blur=25

The agency will bring in its expertise to strengthen the brand’s communication and architecture

exchange4media Staff Sep 28, 2020 2:19 PM

Hindware?blur=25

Conceptualised and created by DDB Mudra, the integrated campaign runs across geographies and languages in India

exchange4media Staff Sep 28, 2020 12:34 PM

IPL 2020?blur=25

Host of brands that have invested in the league see an uptick in user engagement after initial few matches of the season

Tasmayee Laha Roy Sep 23, 2020 9:10 AM

Sonata?blur=25

The multi-film campaign by DDB Mudra portrays the true fans of CSK who support and express their love for the team throughout the year

exchange4media Staff Sep 22, 2020 12:54 PM

Macdonald?blur=25

The brand has launched three TVCs highlighting brand trust, enhanced safety and hygiene processes and the convenience channels

exchange4media Staff Sep 19, 2020 9:09 AM

mcd?blur=25

The Group will manage the overall marketing and digital communications strategy for the brand across traditional and digital media

exchange4media Staff Sep 11, 2020 1:41 PM

McDonald's?blur=25

Conceptualised by DDB Mudra, the digital films highlights people’s emotional desire to hugging their loved ones in the current times of social distancing

exchange4media Staff Aug 25, 2020 2:43 PM

IPL?blur=25

Education technology, pharma, disinfectant brands, BFSI, delivery facilitators and contact-less dining services are some of the sectors expected to be the newcomers of IPL advertising

Tasmayee Laha Roy Aug 12, 2020 8:36 AM

Boomer New Campaign- Boom Macha De- Fishbowl?blur=25

DDB Mudra has crafted three TVCs with the rebooted jingle to invoke nostalgia and bring back strong and memorable associations

exchange4media Staff Aug 1, 2020 8:37 AM

DDB?blur=25

The ageny will drive strategy and creative for the company in its journey of transitioning from a B2B to a B2C brand

exchange4media Staff Jul 23, 2020 4:51 PM