Cannes Lions: FCB India’s ‘Lucky Yatra’ for Indian Railways secures 6 more shortlists

The shortlists have come across Direct and PR Engagement categories

by e4m Staff
Published: Jun 15, 2025 3:05 PM | 2 min read

FCB India has made a strong mark at Cannes Lions 2025 with its campaign ‘Lucky Yatra’ for Indian Railways, earning a total of six shortlists across the Engagement category, split between the Direct and PR subcategories.

In the Direct Engagement category, the campaign has received two shortlists:

One in the Small Scale Media subcategory
One under Local Brand

Under PR Engagement, ‘Lucky Yatra’ has picked up four more shortlists, across a range of impact-driven and purpose-led subcategories:

Travel, Leisure, Retail, Restaurants & Fast-Food Chains
Local Brand
Social Behaviour
Breakthrough on a Budget

Cannes Lions has announced the shortlists in the Craft, Entertainment and some for engagement categories. Craft shortlist includes shortlists for Design, Digital Craft, Film Craft, and Industry Craft sub categories. Entertainment category has announced shortlists for all sub categories as well including Entertainment, Entertainment Lion for Gaming, Entertainment Lion for Music, and Entertainment Lion for Sports. Whereas only shortlists for four sub categories of Engagement have been released, including Direct, Media, PR, and Social & Creator sub categories.

The campaign, developed by FCB India, Mumbai, continues to draw attention for its creative storytelling and culturally resonant messaging centered around Indian Railways, one of the country’s most iconic public services.

Earlier, ‘Lucky Yatra’ was also shortlisted four times in the Outdoor category for its inventive use of media in Transit, Live Advertising and Events, Local Brand, and Social Behaviour. It is also India’s sole shortlisted campaign in the Titanium Lions category so far.

With these recognitions, FCB India’s total tally stands at 11 shortlists for ‘Lucky Yatra’ and 12 overall, including one more for ‘Too Yumm to Cheer’ in the Outdoor category under Breakthrough on a Budget.

The Cannes Lions Awards Shows will take place from Monday, June 16 to Friday, June 20, 2025, with more shortlists across other categories to be revealed in the coming days.