e4m@Cannes: FCB India's Lucky Yatra campaign for Indian Railways clinches Gold

The campaign creatively addressed the issue of ticketless travel by transforming train tickets into lottery tickets

by e4m Desk
Published: Jun 17, 2025 1:37 PM | 1 min read

FCB India has made a significant impact at the Cannes Lions 2025, securing a Gold Lion in the Outdoor Lions category for its 'Lucky Yatra' campaign, developed for Indian Railways. The campaign, which tackled the prevalent issue of ticketless travel, ingeniously transformed each train ticket into a lottery ticket, reframing compliance as an exciting opportunity for reward.

This innovative approach resonated deeply with daily commuters, showcasing a blend of social impact and creative execution.

Dheeraj Sinha, Group CEO, FCB India and South Asia, shared, “Winning at Cannes is always special — it means your work has cut through on the world's biggest creative stage. To bring home a Gold and Bronze for Lucky Yatra and a Silver for Too Yumm! is a proud moment for all of us at FCB India. What makes it even more meaningful is that these wins span businesses and categories — a true reflection of the creative momentum we’re building across the board. It’s not just about individual campaigns; it’s about a culture of creativity that encourages bold thinking and real impact. Congratulations to our teams and our incredible clients for making this possible.”