We are investing in programmatic advertising to drive revenue growth: Director, Amar Ujala
Building digital democracy through Indian languages
BARC Week 37: Ecommerce giants Amazon and Flipkart lead Top 10 brands
FabAlley embraces body positivity with #FabFitsAll campaign
Avon announces Saiyami Kher as face of international brand, Mark
Omnicom, BBDO Worldwide, Mediacom, Apple lead Cannes Global Creativity Report 2018
Mediacom was ranked number one as media network of 2018 followed by Omnicom Worldwide, Mindshare, UM and PHD Worldwide
First step to solve the problem was ask a question: TBWA\India CEO on 'blink to speak'
Govind Pandey in his creativity address ‘Taming the Lion’ at the 14th edition of the BW Businessworld Marketing Whitebook summit shared what really he...
e4m Recap: The Week That Was
Your weekly news roundup, a summary of some of the stories to keep an eye on
Jose Papa, Managing Director of Cannes Lions Festival, made redundant
His exit comes after a drop in attendees by 20-25% at Cannes this year, claim sources.
And the Grand Prix went to 'Savlon Healthy Hands'
Kainaz Karmakar and Harshad Rajadhyaksha, Chief Creative Officers, Ogilvy India speak to exchange4media on the big win at Cannes 2018, working with So...
People not just want to buy product but the idea: Swati Bhattacharya, FCB Ulka
Bhattacharya, Chief Creative Officer, FCB Ulka on the crowning glory of striking gold at Cannes 2018, the agency’s creative strategy and more
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We should be hungrier to perform better: Prasoon Joshi, McCann
The agency’s ‘Sweet Change’ campaign for Paytm not only won it Lions but was discussed and talked about all throughout the Cannes. As the contingent r...
With the advent of social media, today, anyone can be a journalist - Jennifer Risi, Ogilvy
Risi, Worldwide Chief Communications Officer, Ogilvy on the importance of being proactive and reactive in a ‘forever on’ digital world
Through the eyes of a juror: Lulu Raghavan reflects on Cannes Lions 2018
Guest Column: Lulu Raghavan, Managing Director, Landor India, says being a juror at the Cannes Lions International Festival of Creativity is a truly t...
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Cannes Lions 2018: Can We Redefine Femininity with Creativity?
In a conversation hosted by COVERGIRL and creative agency Droga5, this session discussed how creators push the boundaries of creativity by giving wome...
Piyush and Prasoon Pandey wear India on their hearts as they receive Lion of St Mark
As the Pandey brothers receive the highest honour at Cannes Lions, they remember their growing up years, large family and their home being a veritable...
S4 Capital a peanut in comparison to WPP, but yes, people have peanut allergies: Sorrell
Sir Martin Sorrell delivered a talk at the Lumiere theatre, the biggest auditorium at the Palais des festival, which got packed within minutes as peop...
Lion Of St Mark, 2 Grands Prix- when 21 is as good as 40 at Cannes Lions
Piyush and Prasoon Pandey received Lion of St Mark; Ogilvy India and TBWA\ India bagged a Grand Prix each; FCB India won two gold Lions for Sindoor Kh...
Cannes Lions: Susan Johnson, CMO of SunTrust Bank speaks on the power of confidence
A session at Cannes Lions highlighted the importance of confidence in helping people realise their true potential
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Delegate Speak: Cannes Lions newer version is more focussed
Regulars at the five-day festival felt the turnout was almost 30-40 per cent less compared to previous years; the absence of Publicis Groupe was well...
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A Night to Remember for Ogilvy India - A Grand Prix; Lion of St Mark for Pandey Brothers
FCB India won gold in Glass Lions for Sindoor Khela. Cheil India bagged a silver while BDDO fetched a bronze in Glass Lions.
Cannes Lions 2018: The Week That Was In Pictures
The Pandey Khandaan, as promised, was in full attendance to watch brothers Piyush and Prasoon receive top honours.
MediaCom named Media Network of the Year at Cannes Lions 2018
The agency’s work for Tesco in the UK landed the Grand Prix for Excellence in Media Planning
The big felicitation: Pandey brothers to be bestowed with Lion of St Mark today
Piyush and Prasoon Pandey will be the first Asians and first from WPP to be deemed with this honour tonight at the Cannes Lions Festival of Creativity
Technology and culture can intertwine to create a tipping point: SY Lau, Tencent
On Day 4 of Cannes Lions 2018, Tencent's Senior Executive VP discussed the uniqueness of China's digital experience and the strategic implications the...
The Mirzya fame actor will endorse the entire range comprising Lip, Eye, Face and Nail colours
SBI Life Insurance's ‘Main se Hum’ campaign establishes a sharp focus on the company’s portfolio of protection products
.png "Karamjit Dua to head ZEE Entertainment’s Content & Partnership vertical"){kind=logo}
He will be responsible for driving revenue for verticals such as Brand Solutions, Innovation Studio and the premium cluster which comprises of Hindi HD, English cluster, and Living Foodz