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FCB Neo, a part of FCB India, has appointed Saksham Kohli as its new President. In his new role, he will work under the leadership of Ashima Mehra, CEO of FCB Neo.
Kohli brings more than 20 years of experience in integrated communications and marketing. During his career, he has worked with several well-known agencies, including Ogilvy, Publicis, FCB Ulka and Cheil Worldwide.
With a strong understanding of digital marketing and modern brand strategies, Kohli has led integrated campaigns that combine content, media and commerce. His approach brings together creativity, data and technology to create effective business results. He has experience in developing content ecosystems, building brand stories and leading integrated marketing campaigns for major brands such as Samsung, BMW MINI, KFC, Pernod Ricard, Perfetti, Aircel and Kohler, among others.
Commenting on the appointment, Ashima Mehra said the agency is happy to welcome Kohli and have him lead FCB Neo across different markets. She said his experience in developing digital ecosystems, expanding media platforms and using technology and innovation to drive change fits well with the agency’s future plans.
Speaking about his new role, Saksham Kohli said the world is changing quickly and has become highly digital. He explained that the internet is no longer only a place where people consume content, but has also become an important platform for building and growing brands. According to him, successful marketing requires strong brand thinking along with work that is relevant, timely and effective across different platforms and customer touchpoints. Kohli added that he is excited to contribute to FCB Neo’s vision under the leadership of Dheeraj, Ashima and Mayuresh.
