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FCB Neo, part of FCB India, has appointed Saksham Kohli as its new President. In this role, he will report to Ashima Mehra, CEO of FCB Neo.
Kohli is an experienced integrated communications professional with more than 20 years in the industry. Over the course of his career, he has worked with leading agencies such as Ogilvy, Publicis, FCB Ulka and Cheil Worldwide.
With a strong focus on digital-first and modern marketing approaches, Kohli has led integrated campaigns that bring together content, media and commerce. His work blends creativity, data and technology to deliver meaningful results. His experience includes building content ecosystems, shaping brand narratives and driving integrated marketing strategies for brands like Samsung, BMW MINI, KFC, Pernod Ricard, Perfetti, Aircel and Kohler, among others.
Commenting on the appointment, Ashima Mehra said the team is delighted to have Kohli on board to lead FCB Neo across markets. She noted that his experience in creating digital ecosystems, scaling media platforms and driving transformation through technology and innovation aligns strongly with the agency’s future direction.
Sharing his thoughts, Saksham Kohli said today’s world is fast-moving and deeply digital, where the web has evolved beyond content consumption to become a powerful channel for building and growing brands. He added that success lies in staying grounded in strong brand thinking while delivering work that is relevant, timely and impactful across platforms and touchpoints. Kohli said he looks forward to contributing to FCB Neo’s clear vision under the leadership of Dheeraj, Ashima and Mayuresh.