Alison Lewis steps down as Johnson & Johnson Global Chief Marketing Officer

Her remit will now be redistributed among other leaders within the organisation, with no immediate plans to fill the position

e4m by exchange4media Staff
Updated: Jun 21, 2019 2:25 PM
Alison Lewis

Alison Lewis has stepped down as Johnson & Johnson's Global Chief Marketing Officer as the role has been made redundant following the adoption of a new business model, according to reports. Lewis has held the position since 2013 and reports suggest that her remit will now be redistributed among other leaders within the organisation, and that there are currently no plans to fill the position.

Johnson & Johnson has become the latest on the list of companies to have scrapped the role of CMO, highlighting that the move was part of “a new business model that streamlines priorities, allows us to operate more efficiently, and increases our investment in categories that offer high potential for growth and where we can make a positive impact on consumers' lives”.

According to reports, speaking on her departure, Lewis said in a statement, “This is a proud moment for me. After five years as the CMO of Johnson & Johnson, I am ready to pass responsibility to a marketing organization that is agile, close to the consumer and one that possesses a contemporary skill set that will help the Consumer business grow in this rapidly changing environment.”

The statement continues, “I was brought in to be a change agent, but the talent and passion of the team at Johnson & Johnson also changed me. I will always be inspired by Johnson & Johnson’s purpose to change the trajectory of health for humanity and feel good that I was able to contribute to this noble effort in my own way by building a modern marketing team with the inherent strength to carry these iconic brands forward.”


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