Tasty Treat celebrates International Yoga Day with a twist

The brand’s humorous campaign is its latest effort to connect with consumers

e4m by exchange4media Staff
Updated: Jun 21, 2019 5:42 PM
Tasty Treat Stretchasan

Good food and some humor can add a lot of meaning to the fast-paced life we are living in. While everyone unites to celebrate International Yoga Day on 21st June, Tasty Treat the popular munching brand by Future Consumer Limited presents, ‘Tasty Treat Yogasan’.

Connecting with the foodie hidden in everyone, ‘Tasty Treat Yogasan’ is a humorous campaign that highlights how Tasty Treat fans have their own ways, knacks and mannerisms to enjoy every Tasty Treat product. Tasty Treat Yogasan features asanas like Stretch-asan, Chabao-asan, Chatkara-asan and Crawl-asan which are promoted through a series of videos on the brand's social media handles.

The campaign demonstrates the different Tasty Treat Yogasan’s like ‘Stretch-asan’; when you stretch your arms to grab your favourite Tasty Treat biscuits from the table while sitting on the couch. ‘Chabao-asan’ – when you exercise your mouth and gums by non-stop munching. ‘Chatkara-asan’ – when you do facial exercises by taking chatkaras while eating chatpata bhujia. Lastly, the ‘Crawl-asan’ – when you exercise by crawling and sneaking from your family to get your favourite wafer biscuit.

Speaking about the campaign Sadashiv Nayak, CEO – Food Business, Future Group says, “Tasty Treat is a fun brand that connects instantly with anyone who loves to indulge in food. We believe in communicating with our consumers in the moment and like to engage with them on an ongoing basis. The campaign has tongue-in-cheek humor which will make you smile at the same time will get your taste buds craving for some masaledar chips or munch on some thin cookies.”

Tasty Treat asana #1 'Stretch- asan'

Tasty Treat aasana #2 'Crawl-asan'

Tasty Treat asana #3 'Chabao-asan'

Tasty Treat asana #4 'Chatkara-asan'

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