Date-wise News
I'm planning to meet TRAI Chairman on the ad cap issue: Uday Varma

The MIB Secretary feels that while the 12-min ad cap could stretch to 13-15 minutes, he questions why ads are stretching to 30-35 minutes in a clock hour

Abid Hasan Apr 26, 2013 7:47 PM

Technology is a tool, not an idea: Amir Kassaei

Digital, when treated as infrastructure, has huge potential, but when treated as a medium, is failing constantly, says the CCO of DDB Worldwide

Twishy Apr 26, 2013 7:46 PM

Himmat Butalia joining AXN India as Mktg Director

Butalia was with Sony Pix for six years and five months. He takes charge takes charge of his new role at AXN India in June 2013

Synjini Nandi Apr 26, 2013 7:15 PM

Monica Tata appointed Managing Director of HBO India

Tata has over 23 years of media experience and was most recently the General Manager, Entertainment Networks, South Asia for Turner International India

exchange4media Staff Apr 26, 2013 6:45 PM

Star Plus manages to stay ahead of Max in IPL Week 3

As per data for CS 4+, HSM markets in Week 16 of 2013 and third week of the IPL season, Star Plus clocked 233 GRPs, followed by Max with 211 GRPs

Synjini Nandi Apr 26, 2013 6:45 PM

Mindshare expands presence; opens Kochi office

The Kochi branch will be headed by KT Haridas. Mindshare already has offices across Mumbai, Delhi, Bangalore, Chennai and Kolkata

exchange4media Staff Apr 26, 2013 6:44 PM

Delhi Duty Free assigns digital mandate to Ignitee Digital

Ignitee will manage consumer engagement across all social networking sites as also digital media planning & buying for the brand across digital platforms

exchange4media Staff Apr 26, 2013 6:44 PM

"There's scope for more media agencies from IPG Mediabrands"

There is room in the market as there are plenty of brands to be pitched for in any sector, says Mauricio Sabogal, Global CEO, Brand Programming Network

Srabana Lahiri Apr 26, 2013 6:43 PM

Turner International India elevates Dhawal Katkar

Katkar has been appointed as Sr Director & Network Head for Turner Intl English vertical. He will report to MD, South Asia Siddharth Jain

exchange4media Staff Apr 26, 2013 6:42 PM

Broadcasters shift to net billings, creating a flash point with agencies

It is in lieu of Income Tax department sending notices to b’casters demanding tax payable on the 15% difference between what b’casters bill & their net realisation

exchange4media Staff Apr 26, 2013 6:42 PM

Radio gets approx 20% of Bisleri’s latest 'Kiss to drink' campaign

Radio is used as a frequency builder. The campaign is executed in 12-15 cities and has almost 200 spots in a day across towns

Saloni Surti Apr 26, 2013 6:42 PM

KidZania Mumbai assigns creative biz to JWT India

The mandate is for the brand’s first family edutainment theme park scheduled to open in Mumbai shortly. The agency to craft a multi-media brand building campaign

exchange4media Staff Apr 26, 2013 6:41 PM

What has Star Plus done right this IPL?

Associating with one of the most watched properties, IPL, and that too in competition territory seems to have worked in Star Plus’ favour

Synjini Nandi Apr 26, 2013 6:36 AM

Nick Foley, President, Southeast Asia & Pacific, Landor Associates

Brand aesthetics and the financial impact cannot live in isolation, what you will see is more focus on the brand being able to financially justify themselves. Design of the brand is the best way for it to truly distinguish itself, as long as the design of the brand is representative of the experience consumers expect to have with it.

exchange4media Staff Apr 26, 2013 12:00 AM