Upskilling: Top priority for the CMO today
In an exclusive survey conducted by IMPACT, an overwhelming majority of CMOs affirm that upskilling is the key priority for them in the post-COVID world
What’s top of mind for the CMOs of leading brands, navigating their way through the post-COVID landscape? Upskilling and adapting to new technology, it turns out, with a majority of 19 out of 30 CMOs we approached – i.e., 63% – giving it a vote of 10/10 as part of a broad survey of leading marketers conducted to find out how they see themselves taking on the challenges of the post-COVID world. The pandemic has brought in a rapid digital transformation of businesses, that was in slow mode earlier, and it is up to the CMO to move with it in real time, by learning and getting used to new technology. If this was somewhere on the horizon even earlier, the respondents of IMPACT’s CMO survey have actually come out and said it loud and clear.
The task before CMOs is also to make the consumer buy their brands; but how big a fear is the limited buying power of the consumer? Very big, it appears, going by the results of the survey. Two respondents gave this survey point a clear 10/10 rating to voice their fear, while an overwhelming majority of the CMOs – 22 (73.3%) out of 30 – have rated it between 7-9, presenting it as a major concern.
Marketers have also shown cautious optimism about the return of advertising spends on TV and Print to pre-COVID levels in the next few months. While no one gave a rating of 10/10 to this survey point, 20 out of 30 CMOs (66.67%) have overall rated it between 7-9 on a scale of 1 to 10.
How we conducted the survey
We approached CMOs of 30 leading brands with a survey designed to understand their priorities in terms of keeping the brand relevant, advertising spends, work-life balance and tackling the digital fast-forward. We gave them 10 key survey points and asked them to rate each on a scale of 1 to 10. Here are the survey points:
- Upskilling and learning, adapting to new technology is vital for the new age marketer.
- A big fear for marketers will be the low spending power of consumers post the lockdown.
- Brands can weather the current conditions by creating relevant content.
- Brands will be seen as more human after the pandemic.
- Cost and time to turn around projects will reduce by more than 50%.
- There will be a clear shift in the client-agency relationship.
- Print and TV advertising will regain their share of ad pie in a few months.
- Non-essential, premium and luxury brands would need to re-invent themselves.
- Work from home or travel only when required will become the new normal.
- People will give more time to themselves and their families, ensure a better work-life balance.
Finally, we tabulated and analysed the CMOs’ ratings to come up with the survey results, presented here.
Upskilling & learning, adapting to new technology vital for new age marketer
An overwhelming 63% of the CMOs polled, i.e, 19 out of the 30, believe upskilling, especially adapting to new technology, is vital for the new age marketer, navigating his or her way in the post-COVID environment – they have rated it 10 on 10. Another 23%, i.e., seven more CMOs, have given it a rating of 9. As transactions have moved to the virtual space, and social distancing has mandated newer methods to allow people to experience brands, marketers have to rely on technology in a big way, be it to decode data, use artificial intelligence to simulate experiences and drive efficiencies in marketing, deploy chatbots to interact with consumers, etc. They are evidently on a mission to go to market with more knowledge.
A big fear for marketers will be low spending power of consumers post the lockdown
Marketers are indeed worried. Though only two of the CMOs surveyed have given voice to their fear with a 10/10 rating to this survey point, an overwhelming majority of the respondents – 22 (73.3%) out of 30 – have rated it as a major concern. Seven (23.33%) CMOs have rated it 9, 9 (30%) have rated it 8 and 6 (20%) have rated it 7. The opportunity for the CMO lies in identifying the new demands of the post-lockdown economy and catering to them, mainly providing low contact, digital/phygital solutions and treating the customer with care and concern.
Brands can weather the current conditions by creating relevant content
Eight CMOs out of 30 surveyed – i.e., 26.6% - have reiterated the role of creating relevant content around their brands in marketing, by giving it top rating of 10/10. Five CMOs (16.6%) have given it a rating of 9, while nine of the respondents (30%) have given it a rating of 8. In a situation where advertising has slowed down and stores aren’t open for people to try and test brands, creating the right engaging content can help marketers gain leads and customers. Content that connects to what’s on people’s minds and provides them useful information, for instance a DIY video relevant to a search, or interesting story-telling, is obviously on the marketer’s mind.
Brands will be seen as more human after the pandemic
While 70% of the CMOs surveyed give a fairly high rating to the humanisation of brands post the pandemic, just four out of the 30 respondents – i.e, 13% - gave it a 10/10. Eight CMOs (26.67%) rated it at 7 while another eight (26.67%) rated it at 8, and a set of five CMOs (16.67%) rated it at 9 – together they make up 70.1%. With lockdown affecting sales and consumers suffering high stress on account of the spreading virus and impacted finances, brands have to assume a more nuanced approach to marketing, making themselves more relatable – at times funny, at times empathetic; providing names and faces, telling real stories, creating communities and so on, to reach the consumer.
Cost and time to turn around projects will reduce by more than 50%
Not a single respondent to this survey point rated it 10/10 – they don’t think cost and time to turn around projects, that had gone down considerably during the pandemic, will remain the same once the COVID-19 phase passes. We see mixed responses from CMOs here – with different sets of marketers (three each or 10%) rating it 2, 3, 4 and 6, while 7 of those surveyed (23.3%) - rated it 5, and another 7 (23.3%) rated it 8. Shot-at-home ads and virtual meetings may have saved the day during lockdown, but the post-COVID scenario is set to turn real.
There will be a clear shift in the client-agency relationship
Only two of the CMOs surveyed (6.6%) have given a 10/10 rating to a clear shift in the client-agency relationship, while 5 respondents (16.67%) have rated it 9 and another 3 (10%) have rated it 8. A good 30% of CMOs overall have low expectations of any change – 3 (10%) rated it 1, another 3 (10%) rated it 3 while 3 (10%) more of the CMOs rated it 4. Both media and creative agencies have, in fact, responded to the crisis situation by standing solidly behind their clients, and this is clearly why the relationships remain intact. Where change is foreseen, it could either be a deeper relationship forged by carrying the crisis together, or a process-driven shift, made sharper by learnings from the COVID-19 phase.
Print and TV advertising will regain their share of ad pie in a few months
Here, the respondents of the survey have exercised cautious optimism by not giving a clear rating of 10/10 to the return of Print and TV advertising to pre-COVID levels, but keeping their spirits high all the same. As many as 20 out of 30 CMOs (66.67%) have overall rated it high – 5 (16.67%) rated it 9, 8 (26.67%) rated it 8 and 7 (23.33%) rated it 7, predicting the comeback of TV and Print advertising. Industry reports already indicate the beginning of a slow recovery, holding up the optimism of the CMOs. It’s the spenders themselves talking here!
Non-essential, premium and luxury brands would need to re-invent themselves
Seven out of 30 (23.33%) CMOs polled for this survey gave a 10/10 rating to the need for non-essential, premium and luxury brands to reinvent themselves to be relevant to the cash-strapped consumer. Four (13.33%) of the respondents rated it 9, 5 (16.67%) rated it 8 while 6 (20%) rated it 7. A few respondents, however, do not think such a change is necessary – one CMO gave it the lowest rating of 1, while two others rated it at 3. We have already seen some luxury brands churn out entry level daily use products such as masks and sanitisers, and also engaging consumers in online conversation. Perhaps they can look at people used to buying only essentials for months, and persuade them to give in to the luxury of a fancy purchase.
Work from home or travel only when required will become the new normal
Only 3 out of 30 – i.e, 10% – of the CMOs polled believe work from home or travel only when required will absolutely become the new normal, and rated it 10/10, while eight (26.6 %) of the respondents have given it a weightage of 7 out of 10 in the survey. With international travel still on halt and domestic travel allowed with restrictions in place, even as the lockdown continues and infected cases abound, it is interesting to see that some CMOs still believe travel and working out of an office are part of their job in the near future.
People will give more time to themselves and their families, ensure a better work-life balance
Nine out of 30 - a total of 30% of the CMOs who responded to the survey voted for a better work-life balance, giving it a rating of 8 on a scale of 1 to 10, while only 1 CMO gave it top priority, i.e, a rating of 10 out of 10. A good number of the respondents kept their expectations muted, with nearly half of them rating it low priority (6.67% gave it a rating of 3, 6.67% gave it a rating of 4, 13.33% gave it a rating of 5 and 20% gave it a rating of 6 on a scale of 1 to 10). The pressure on CMOs to perform in the post-COVID scenario, after a period of business at a standstill, is perhaps responsible for this.
(The marketers’ inputs were compiled by Neeta Nair, Dipali Banka, Christina Moniz, Eularie Saldanha, Anjana Naskar, Misbaah Mansuri and Michelle Noronha)
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Robin Uthappa named brand ambassador of fantasy sports platform Sportiqo
Sportiqo will also launch a host of digital campaigns with Uthappa in the near future
By exchange4media Staff | Mar 21, 2023 5:00 PM | 2 min read
Sportiqo, a blockchain-based fantasy sports platform has announced ace Indian cricketer Robin Uthappa as their brand ambassador. Sportiqo marked the beginning of its operations in India in the month of February and so far, amassed 32,000 active users owing to its beta launch.
The stylish batter from Karnataka, Robin is a generational talent, wanted by every cricket league in the world. Uthappa was a part of the Indian squad which won the ICC World T20 in 2007. He is known for his masterful batting performances and his great impact on his team’s success.
Speaking on the association, Robin Uthappa said, “Sportiqo is the perfect platform where I am able to find a cohesive link between sports and technology. The stock market is something that is often portrayed as being meant for a particular segment of the audience but with Sportiqo sports fans across age groups would not only be able to learn how the stock markets work but at the same time be able to use their sporting knowledge and skills to do it in a fun and engaging manner.”
He further added, “Making the youth learn about investing and trading using cricket is a great idea. India needs creative options to improve the financial literacy of the masses and I am glad that Sportiqo is addressing that gap. I am proud to be associated with the platform.”
“We are delighted to welcome Robin Uthappa to the Sportiqo family as our new brand ambassador. He is one of the most exciting cricketers of his era. said Anindya Kar, Chief Product Officer and Co-Founder of Sportiqo. “With his disruptive and instinctively innovative approach to his sport, Robin Uthappa embodies the same pioneering spirit that will drive Sportiqo to keep pushing boundaries in the sector.”
Sportiqo will also launch a host of digital campaigns with Robin Uthappa in the near future.
Sportiqo has so far, raised $1.25 million (Rs. 10 crores) in the pre-seed round from angel investors with a focus on user acquisition in its first phase post-launch. The cricket stock market platform is already live for the ILT20 League, Pakistan Super League (PSL) and additionally, in the coming time, Sportiqo will add a portfolio of other sports and leagues as well such as the English Premier League and the Indian Premier League among others.
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Jr. NTR and Kriti Sanon come together for Appy Fizz campaign
The campaign also introduces the newly revamped packaging design of Appy Fizz
By exchange4media Staff | Mar 21, 2023 4:02 PM | 3 min read
Appy Fizz has unveiled an upbeat summer campaign kicking off the new era of the sparkling fruit-flavoured brand. For the first time ever, megastars and brand ambassadors Kriti Sanon and Jr. NTR will be seen together onscreen, as a part of Appy Fizz’s campaign. The fresh onscreen pairing is testimony to the brand’s commitment to infusing new energy into the brand. The theme revolves around embracing the new i.e. doing something new, exciting and unique by inspiring consumers to take bold next steps for a much needed change.
The campaign also introduces the newly revamped packaging design of Appy Fizz through their summer brand film and activations for consumers across India.
Free of caffeine and a healthier alternative to colas, Appy Fizz continues to wow audiences with its edgy and exuberant campaigns. The ad film’s captivating cinematography pulls the viewer in on an exciting journey across highly stylised graphic backdrops. The seamless transitions seen in the Appy Fizz brand film adds to the mysterious, stylish and confident vibe of the brand. Kriti Sanon and Jr. NTR's enigmatic personalities invite audiences to ‘Feel the Fizz’ and embrace the new, against a setting of magnificent graphics and catchy, pulsating music.
Commenting on the summer campaign, Nadia Chauhan, Joint Managing Director & CMO, Parle Agro said “This season’s summer campaign for Appy Fizz is symbolic of our legendary brand of 20 years, shedding its old look and marking a new chapter in its prolific legacy. We are celebrating this elevated identity in a massive way as our brand ambassadors, Kriti Sanon and Jr. NTR join forces for a memorable multi-channel campaign. With our commitment to innovation and quality, we have plans to further drive growth of the sparkling fruit flavoured category that we’ve created, to newer heights and reinforce consumer affinity for the much loved brand.”
Along with the ad film, there are activations planned across TV, outdoor, digital and radio to amplify the new avatar of Appy Fizz. An aggressive outdoor campaign has been put into action. Large impact hoardings and branding at heavy footfall and traffic areas have been set up to drive enormous visibility and reach for the brand. Appy Fizz is the associate sponsor for the IPL this season and the new campaign will play out during the entire run of the much-awaited sports event, capitalising on its massive reach and high viewership. Apart from ads, there are numerous innovations that will be done within prime-time TV shows across channels to feature the product. The idea is to focus on building the brand through in-show integrations, going beyond showcasing the product via advertisements. Appy Fizz retails at an unbeatable price of Rs.10.
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Ranveer Singh pips Virat Kohli to become 'Most Valued Celebrity of 2022': Kroll report
Singh's brand value of $181.7 million puts him ahead of Kohli, Akshay Kumar, Alia Bhatt and Deepika Padukone
By exchange4media Staff | Mar 21, 2023 3:52 PM | 3 min read
Kroll, the leading independent provider of global risk and financial advisory solutions, announced today the launch of the eighth edition of its Celebrity Brand Valuation Study titled, “Beyond the Mainstream”. The study provides a ranking of India’s most powerful celebrity brands based on brand values derived from their brand endorsement portfolios and relative social media presence. The overall brand value of the top 25 celebrities in 2022 is estimated at USD 1.6 billion (bn), an increase of 29.1% from 2021.
Key findings of the report include:
- Ranveer Singh becomes the most valued celebrity of 2022 with a brand value of USD 181.7 million (mn)
- Virat Kohli secured second position with a brand value of USD 176.9 mn and Akshay Kumar stays steady at the third position with a brand value of USD 153.6 mn
- Allu Arjun and Rashmika Mandanna feature on the top 25 list with brand values of USD 31.4 mn and USD 25.3 mn, making it the first time for a South Indian celebrity to be featured on the list
- Olympic gold medalist Neeraj Chopra debuted with a brand value of USD 26.5 mn at No. 23
Aviral Jain, Managing Director, Valuation Advisory Services, Kroll, said: “This year’s theme ‘Beyond the Mainstream’ is driven by the stupendous rise of South Indian movie stars and sport celebrities. Notable names from the Tollywood industry, Allu Arjun and Rashmika Mandanna, were featured on the list of India’s top 25 celebrities along with India’s T20 captain Hardik Pandya and Olympic gold medalist Neeraj Chopra. Amongst the Bollywood stars, Ranveer became the most valued celebrity brand in India, given his mammoth endorsement portfolio and widening global presence. Kiara Advani, Kartik Aaryan and Sara Ali Khan were other Bollywood debutants on our top 25 list.”
2022 has been the second successful year for South Indian movies at the box office, resulting in many Tollywood faces being sought after in the advertising and media industry nationally. Further, with a splendid performance at the Olympics followed by the Commonwealth Games, Indian sports stars continue to bag several marquee endorsements benefiting because of lower competition from Bollywood stars with a limited box office collection.
We present the list of our top 25 celebrity brands for 2022 below:
|
Rank (2022 Report) |
Celebrity |
Brand Value (USD mn) |
|
1 |
Ranveer Singh |
181.7 |
|
2 |
Virat Kohli |
176.9 |
|
3 |
Akshay Kumar |
153.6 |
|
4 |
Alia Bhatt |
102.9 |
|
5 |
Deepika Padukone |
82.9 |
|
6 |
MS Dhoni |
80.3 |
|
7 |
Amitabh Bachchan |
79.0 |
|
8 |
Sachin Tendulkar |
73.6 |
|
9 |
Hrithik Roshan |
71.6 |
|
10 |
Shah Rukh Khan |
55.7 |
|
11 |
Salman Khan |
54.5 |
|
12 |
Ranbir Kapoor |
54.5 |
|
13 |
Rohit Sharma |
49.5 |
|
13 |
Ayushmann Khurrana |
49.5 |
|
15 |
Anushka Sharma |
41.7 |
|
16 |
Kiara Advani |
38.3 |
|
17 |
Kareena Kapoor |
36.5 |
|
17 |
Kartik Aaryan |
36.5 |
|
19 |
Hardik Pandya |
34.8 |
|
20 |
Allu Arjun |
31.4 |
|
21 |
Sara Ali Khan |
28.0 |
|
21 |
Varun Dhawan |
28.0 |
|
23 |
Neeraj Chopra |
26.5 |
|
23 |
PV Sindhu |
26.5 |
|
25 |
Rashmika Mandanna |
25.3 |
2023 marks 25 years of Kroll’s presence in India. Kroll Advisory Private Limited is a SEBI registered Category 1 merchant banker, enabling the company to provide fairness opinions and a wider range of valuation services to listed companies. In 2018, Duff & Phelps acquired Kroll, and the entire firm unified under the Kroll brand in 2020.
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Madison World turns 35
Known as India's largest independent communications group, the company was founded on March 21, 1988 by media veteran Sam Balsara
By exchange4media Staff | Mar 21, 2023 12:58 PM | 1 min read
Homegrown communications agency Madison World has turned 35 today. The agency holds the distinction of being the largest independent communications group in India and the fifth-largest independent media agency in the world.
We turn 35 today!?
— Madison World (@MadisonWorldIND) March 21, 2023
Thank you for being an integral part of this journey!✨ pic.twitter.com/rbc24sDhGx
Founded on March 21, 1988 by media veteran Sam Balsara, the company has 24 business units across 11 specialised functions of advertising, media, business, analytics, outdoor, activation, events, PR, retail, entertainment, mobile and sports. The company posts a gross billing of Rs 4,000 crore.
Over 1,000 communications professionals work for the company in offices across India.
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Pitch CMO Summit 2023: Brand leaders to share thoughts on ‘The Agile Marketer’
The summit will be held in Mumbai on 24th March, 2023
By exchange4media Staff | Mar 21, 2023 8:47 AM | 4 min read
exchange4media Group is back with the on-ground Mumbai edition of its flagship property - Pitch CMO Summit after three years. The upcoming edition of the conference will be held on the 24th of March, 2023 from 10am onwards.
Fancode and WebEngage are the Co-Powered by Partners for the summit while the Co-Gold Partners are ABP News, DoubleVerify, Pepper Content and Torc ai.
Pitch CMO Summit Mumbai 2023 brings India's most reputed brands and top management to interact and share insights on their game-changing success stories under one roof.
The theme of this edition of the conference is ‘The Agile Marketer’.
The summit will witness two panel discussions apart from various spotlight sessions.
The first panel will discuss ‘Adopting Agile Marketing: Need For A Mindset Shift’. Organizations today need a proper structure and a strong underlying system to function efficiently and achieve a common goal. Constraints are often seen as limitations and obstacles when in reality, they complement each other to provide a team with true project flexibility. It’s no secret that change is hard and can be difficult to navigate, but in an agile work environment, the strong underlying system of guidelines offers teams the agility to optimize their work for improved and more efficient delivery.
In this panel discussion at the Pitch CMO Summit Mumbai 2023, we aim to explore and understand:
- How is the agile mindset different and how it can prove to be a precursor to agile marketing?
- Why is there a need for teams to cultivate an agile mindset and adopt an agile marketing approach?
- How does an agile mindset help in today’s VUCA environment?
- How can brands & marketers try and understand the ‘why’ of being agile clearly to nurture the ‘how’ naturally?
- How can agile marketing be the perfect approach during uncertain times?
The session will be moderated by Jaiti Hariani, Sales Director, DoubleVerify and the members of the panel will be:
- ESHA NAGAR, Managing Director – APAC, Nepa
- HAREESH TIBREWALA, Joint Chief Executive Officer , Mirum India
- JAYA JAMRANI, Vice President - Marketing, Castrol India
- MANASI NARASIMHAN, Vice President and Head, Marketing & Communications, South Asia, Mastercard
- NIKHIL GULATI, GM- Marketing, Clovia
- SAPANGEET RAJWANT, Head – Marketing & Digital, Hindi Mass Entertainment, Viacom18
- VANDA FERRAO, Chief Marketing Officer, WOW Skin Science
The summit will also see the coming together of another panel to discuss ‘The Playbook for Building Agile Brands’.
With the increasing demand for consumers’ attention, brands need to enhance the consumer journey as they have a plethora of options to choose from. Creating and deploying fresh content regularly is the key to keeping your audience engaged. Today, uncertainty and volatility have been the most used terms in the business arena over the last few years due to the pandemic. For this, a number of brands are adapting the agile approach to marketing to keep pace with the constantly changing consumer sentiment. Agile marketing is believed to leverage and help brands lead the next wave of growth for the businesses of the future.
In this panel discussion at the Pitch CMO Summit, Mumbai 2023, we aim to understand:
- How has the marketing playbook evolved over the years to accommodate agile marketing?
- Can there be a playbook to abide by when talking about agility as the core approach to brand building?
- What does being an ‘Agile Brand’ mean in today's scenario?
- The DOs and DON’Ts of building an agile brand
- Do marketers today need to move beyond a playbook to build brands that are future-proof?
The session will be moderated by NIKHIL KUMAR, Vice President - India, SEA & ME, mediasmart and the members of the panel will be:
- DIPPAK KHURANA, Co-founder & CEO, VServ
- ANUJ ARORA, Chief Marketing Officer, Symphony
- KAVITHA GANESAN, General Manager – Marketing, TVS Eurogrip
- VIJAY KUMAR PAMPANA, Director & Head of Marketing, P&G Health India
- VIRAT KHULLAR, AVP & Group Head – Marketing, Hyundai Motor India Limited
- YANNICK COLACO, Co-Founder, FanCode
The conference will be followed by the award felicitation ceremony of The Pitch Best CMO Awards 2023.
For more details, please check out the microsite:
https://e4mevents.com/pitch-cmo-summit-2023/
To attend the summit and awards, get in touch with
Chandrakant@exchange4media.com or kapil.ramudamu@exchange4media.com
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MuscleBlaze announces Shubman Gill as its brand ambassador
Shubman Gill will be seen in multimedia marketing campaigns for MB Fuel One Sports
By exchange4media Staff | Mar 20, 2023 3:54 PM | 2 min read
MuscleBlaze, a sports nutrition brand, announced the appointment of Shubman Gill as its new brand ambassador for endorsing the brand’s MB Fuel One Sports range amongst the youth.
Talking about his association with MuscleBlaze, cricket’s rising star Shubman Gill said, “I'm excited to be a part of MuscleBlaze since I've always been passionate about working out every day and maintaining a fit lifestyle. With everyone getting busy and always juggling with their lives, nutrition takes a backseat; so my association with MuscleBlaze will promote the healthy way to be ahead in the game of staying active by dispelling the myth that consuming supplements and protein is a barrier to fitness”
Commenting on this brand ambassador announcement, Sameer Maheshwari, Founder & CEO, HealthKart, said “The ethos of MuscleBlaze is to foster a Ziddi attitude, and Shubman’s journey reflects exactly that. He is a rising star and we are thrilled to fuel his achievements with our products like Biozyme etc. This partnership will scale great heights.“
Adding to the excitement, Kaustuv Paliwal, Business Head, MuscleBlaze said, “We’re thrilled to have Shubman Gill represent us as a brand ambassador. MB has a penchant for being the harbinger of great talent, and what we see in Shubman Gill is an unassailable potential to stand out with his champion mindset, exactly what MB stands for. Our association with such a trailblazing batsman, who has dauntlessly pursued his Zidd against all odds to make sure failure does not loom close, also reiterates our vigor to fuel the future of Indian sports with genuine supplements specially crafted for athletes. With this, we’re expecting to further motivate our young consumers and infuse them with the right supplements.”
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Max Protein ropes in Kartik Aaryan as brand ambassador
Kartik Aaryan and Max Protein form 'Protein Police' force to bust unhealthy snacking
By exchange4media Staff | Mar 20, 2023 3:22 PM | 2 min read
Max Protein has roped in actor Kartik Aaryan as their brand ambassador.
A campaign will soon be launched focusing on educating consumers about the importance of incorporating protein into one’s diet and promoting Max Protein's protein-rich snacks as a healthy snacking option under the concept of ‘Protein Police’.
Since Kartik Aaryan’s fitness and active lifestyle aligns with Max Protein’s vision of promoting health and wellness through its products that cater to every palette, this association will enhance the brand’s visibility and market value.
Expressing his zeal for being the face of the brand, Aaryan said, “As a fitness aficionado, I believe that adequate protein intake plays a crucial role in living a healthy lifestyle, which should ideally be a necessity rather than a choice. I am pleased to come on board with Max Protein to endorse and further boost the idea of healthy yet tasty protein bars and cookies.”
Commenting on the same, Vijay Uttarwar, CEO at Naturell India Pvt Ltd, “In the highly competitive snacking market, association with a popular celebrity like Kartik Aaryan will maximize the reach for the Max Protein brand. This will help the brand to stand out in the market and attract more customers. Our brand aims to cater to the younger generation who are looking for convenient and healthy snacking options. Thus, the credibility and trust factor of Kartik Aaryan will help to further cement Max Protein’s name in the market by reaching out to our key audience.”
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