As per industry estimates, the sector is expected to register a 12-15% growth as compared to the pre-pandemic levels

Sonam Saini May 17, 2022 8:45 AM

Red Lab?blur=25

The final part of the Red Lab series says 63% of consumers surveyed were more attracted to ‘brands that focus on making the world a better place’

exchange4media Staff Apr 29, 2022 12:23 PM

Cannes Lions?blur=25

While some industry heads are expecting the number of entries to rise this year, others say financial constraints and lack of good work due to lockdowns will restrict the number

Mansi Sharma Mar 4, 2022 8:26 AM


In today’s edition of e4m Pride of India Brands series, Duroflex Chief Marketing Officer Smita Murarka shares with us the brand’s journey so far, the pandemic’s influence & more

Mansi Sharma Feb 22, 2022 8:22 AM

South Africa?blur=25

The direct-to-consumer, 360-degree campaign focuses on the variety and diversity of experiences that South Africa has to offer

exchange4media Staff Feb 15, 2022 4:12 PM

Punit Goenka?blur=25

On a note of caution, the ZEEL MD & CEO said during the Q3 earnings call that the third wave could potentially have an impact on the fourth quarter

exchange4media Staff Feb 9, 2022 8:26 AM

Gaurav Patra?blur=25

Guest Column: Gaurav Patra, Founder-Director, Value 360 Communications writes on the evolving role of tech and its impact

Gaurav Patra Feb 4, 2022 1:09 PM

K Madhavan?blur=25

In an interaction with e4m, K Madhavan, President, Walt Disney Company India & Star India, says despite the challenges due to the pandemic the company has done exceedingly well in the past two years

Naziya Alvi Rahman Jan 31, 2022 8:01 AM


As per TAM AdEx data, the ad volumes in the GEC genre started recovering from July ’21 onwards to reach the highest in October ’21, thanks to the festive season

exchange4media Staff Jan 25, 2022 8:29 AM

Abhishek Gulyani?blur=25

In today’s ‘Year-ender story of 2021’, Gulyani, CEO, Hill+Knowlton Strategies India, talks about how media consumption has shifted from a broadcast to a social model

Ruchika Jha Jan 18, 2022 12:17 PM


Industry experts say brand promotions or campaign launches in the digital world won’t see a negative impact since the world is returning to WFH & esports has already gained a significant following

Shantanu David Jan 17, 2022 8:36 AM


Kanika Mittal, Business Head, Twitter India, & Hitu Chawla, CMO, Microsoft India, give us a lowdown on how B2B brands have changed tack with their marketing strategies in a pandemic-struck ecosystem

Kanika Mittal & Hitu Chawla Dec 1, 2021 1:34 PM

shiksha na ruke?blur=25

The partnership aims to create awareness on how a small contribution can change a child’s life. through Shiksha Na Ruke initiative

exchange4media Staff Oct 22, 2021 4:02 PM

gulf oil campaign?blur=25

This digital film, themed around the festival of Raksha Bandhan, depicts the beautiful and emotional bond shared by a trucker brother and his sister

exchange4media Staff Aug 21, 2021 8:34 AM

Ashit Kukian?blur=25

Ashit Kukian, CEO, Radio City, shared that one can expect greater innovation in content formats and business models in the industry post Covid

Rasika Kiran Upasani Aug 17, 2021 8:46 AM


The film is a nostalgia trip down a not-so-distant memory lane touching upon how street food has been an inseparable part of our lives

exchange4media Staff Aug 15, 2021 10:00 AM


The music video features five-year-old Esther Hnamte from Mizoram rendering 'Maa Tujhe Salaam' in a heartwarming performance

exchange4media Staff Aug 14, 2021 8:25 AM

Sunfeast's initiative?blur=25

The initiative was launched in partnership with Procam International, GiveIndia and Fit India Movement

exchange4media Staff Jul 28, 2021 5:10 PM

Roland Landers?blur=25

Roland Landers, CEO, Gaming Federation, contends that the Indian online gaming industry is thriving in terms of users, revenue and investments

Misbaah Mansuri Jul 28, 2021 8:40 AM