Dr. Mahesh Gupta of Kent RO Systems talks about Kent’s CamAttendance system, the relevance of innovation and adaptation, the brand’s marketing roadmap and further expansions

Ritika Raj Dec 2, 2020 1:45 PM

In keeping with its ongoing campaign, this move is aimed at drawing attention to the fact that wearing of masks is critical in our fight against the pandemic while keeping the economic activity moving

exchange4media Staff Dec 1, 2020 10:12 AM

Content Jam 2020: Panel discussion on building a strong and a desirable brand through content marketing

exchange4media Staff Nov 26, 2020 9:04 AM

As part of the campaign, Prega News has come up with its latest initiative #SundayIsMomDay

exchange4media Staff Nov 23, 2020 11:41 AM

Nipun Marya, Director Brand strategy, Vivo India, shares more — on the new campaign launched around Diwali and how the brand sailed through a pandemic year that was also high on anti-China sentiment

Neeta Nair Nov 17, 2020 8:28 AM

Bhairav Shanth, Co-founder and Managing Director of ITW, explains why brands continue to invest in the IPL that has established itself as the biggest primetime entertainment property

exchange4media Staff Nov 11, 2020 3:41 PM

CII is organising the initiative, aimed at recognising real-life heroes, with Chennai Photo Biennale Foundation

exchange4media Staff Nov 11, 2020 1:34 PM

Conceptualised by Ogilvy, the campaign provides an advertising platform to local retailers, whose businesses would have been impacted by the pandemic

exchange4media Staff Nov 7, 2020 7:51 AM

Zakka Jacob, Executive Editor, CNN-News18, talks about the revamp coinciding with the 'no BARC ratings' period, the channel’s primary focus areas and more

Tasmayee Laha Roy Nov 3, 2020 8:28 AM

India and Spain to lead adspend growth through 2022, says Zenith’s Business Intelligence – Video Entertainment report

exchange4media Staff Nov 2, 2020 11:22 AM

Guest Column: Meenu Bagla, CMO, Cyient Ltd., writes the pandemic has again highlighted the value of human capital in ensuring business continuity and building resilience within organizations 

Meenu Bagla Oct 26, 2020 3:50 PM

Guest Column: Meenu Bagla, CMO, Cyient Ltd., writes the pandemic has again highlighted the value of human capital in ensuring business continuity and building resilience within organizations

Meenu Bagla Oct 26, 2020 12:17 PM

Abbas, Managing Director, Encompass and President EEMA, on the initiatives taken to get the experiential industry back on track and new strategies for the events ecosystem

exchange4media Staff Oct 17, 2020 1:05 PM

The campaign conceptualised and executed by Gozoop kicked off on 5th October with Ranvijay Singha leading the cause

exchange4media Staff Oct 10, 2020 8:00 PM

Fewer Covid-19 cases, good monsoon and brands focusing on the regional markets helped the sector to thrive in non-Metros, say industry players

Noel Dsouza Oct 6, 2020 8:59 AM

Consumers are looking at products and brands with a new lens, says ASSOCHAM-Primus Partners action report in collaboration with HUL

exchange4media Staff Sep 17, 2020 1:29 PM

The film has been shot on OnePlus, including the use of flagship OnePlus 8 Series 5G, and produced by the VICE Media

exchange4media Staff Sep 12, 2020 9:22 AM

Experts weigh in on the fact that communication with its target groups and affordable data rates played a key branding role in triggering growth and prominence of the OFS industry

Nafisa Shaheen Sep 4, 2020 8:46 AM

The Founder and CEO of Taboola says the network in India has seen an increase in traffic for topics like health insurance and bank loans

exchange4media Staff Aug 25, 2020 9:03 AM

The new publication by India’s Top Marketers & Entrepreneurs, delves into the industry learnings through the times of COVID

exchange4media Staff Aug 17, 2020 1:03 PM