OOH industry leaders say that strategies like location-based data, acceleration of DOOH, and geofencing will lead the consumer on a path of purchase

Noel Dsouza Mar 15, 2021 8:32 AM

The agency provided uninterrupted services even during the Covid19 crisis

exchange4media Staff Feb 23, 2021 4:49 PM

Vivek Srivatsa, Head- Marketing, Passenger Vehicles Business Unit, Tata Motors, discussed the marketing strategy for all-new SUV Safari and the impact expected from its launch

Noel Dsouza Feb 23, 2021 7:57 AM

The significance of the day was originated in the year 1946 when the United Nations Radio was established

exchange4media Staff Feb 13, 2021 1:25 PM

Industry leaders say the trend of digital IPs that saw a rise in the pandemic will continue, but on-ground activations will see a spur in the coming months

Noel Dsouza Feb 12, 2021 8:53 AM

Zirca Digital Solutions’ whitepaper, ‘Re-start Trends During the Pandemic’, examines key categories to gauge consumer sentiment and to identify how sectors are rebounding

exchange4media Staff Feb 10, 2021 7:14 PM

Speaking at the unveiling of dentsu-e4m Digital Report 2021, the CEO of Dentsu International India, Bhadkamkar said that voice, video and vernacular continue to be drivers of digital growth

exchange4media Staff Feb 5, 2021 8:09 AM

Barua, Group CEO, Havas Group India, claims the agency, in the last two years, has transformed into an integrated network with many new clients across the group

Naziya Alvi Rahman Jan 29, 2021 8:30 AM

Ketan Kulkarni, CMO and Head– Business Development, Blue Dart, shares insights on gearing up for vaccine roll-outs, challenges during pandemic, evolution in marketing, key learnings and more

Ritika Raj Jan 27, 2021 8:27 AM

e4m Conclave: On the panel were Shivam Ranjan, Deepali Naair, Saurabh Varma, Samyukta Ganesh Iyer and Vani Gupta Dandia

exchange4media Staff Jan 19, 2021 8:50 AM

The objective of this campaign is to reiterate the effective measures against the pandemic

exchange4media Staff Jan 15, 2021 5:00 PM

Danone Manifesto Ventures is supporting the Steup-Up initiative through its global COVID-19 Relief Fund

exchange4media Staff Jan 13, 2021 12:48 PM

Guest Column: Abraham Thomas, CEO, Reliance Broadcast Network Limited, shares how pandemic has helped radio broadened its vision in terms of offerings to its listeners, clients & advertisers

Abraham Thomas Dec 31, 2020 8:23 AM

Guest Column: Aditi Mishra, Chief Strategy Officer, Lodestar UM, shares insights on the top trends of 2020, based on the study that rests on 4 pillars, resist, retrograde, recreate & reglocalize

Aditi Mishra Dec 22, 2020 8:55 AM

The campaign, devised for consumers in Tamil Nadu, Karnataka, Andhra Pradesh and Telangana, has a mix of TVC, trade, digital and social media assets

exchange4media Staff Dec 19, 2020 9:00 AM

Madhavan, Chairman of CII National Committee on Media & Entertainment and Managing Director of Star & Disney India, was addressing the audience at the CII Big Picture Summit

exchange4media Staff Dec 17, 2020 12:09 PM

With the government allowing physical events in a limited way, experiential marketing experts are hoping that 2021 can bring some good news

Ruhail Amin Dec 17, 2020 8:06 AM

Prashant Panday, Managing Director & CEO, Mirchi, on the transformation of the iconic Radio Mirchi brand into a city-centric, entertainment company

Christina Moniz Dec 10, 2020 8:50 AM

The campaign is now Live across digital & social media channels

exchange4media Staff Dec 8, 2020 2:49 PM

Upadhyay, Head of Marketing and PR, Kia Motors India, shares insights on Kia's comeback policy, marketing and communications strategy, latest campaigns and more

Nafisa Shaheen Dec 8, 2020 11:33 AM