Manish Dubey, CMO, ICICI Prudential Life Insurance, speaks to e4m on how the brand is taking digital marketing channels to the next level of experience

Tanzila Shaikh Jan 17, 2023 8:54 AM

Arvind RP, Senior Director, Marketing & Communications, McDonald’s India (West & South), speaks to e4m on inflation, the company’s media mix, the new menu and expansion plans

Kanchan Srivastava Jan 17, 2023 8:44 AM

Guest Column: Parag Dhurke, Director, Gloocal Communications, talks about how the PR and digital marketing industry is driving Indian healthcare brands

Parag Dhurke Jan 4, 2023 2:25 PM

Industry leaders say 2023 will be the year for the outdoor medium - along with the expansion of OOH media as a whole digital OOH is set to play a significant role in fuelling the sector’s growth

Sonam Saini Jan 3, 2023 8:58 AM

Iyer, Vice President - Sales and Marketing at Mercedes-Benz India Pvt. Ltd, said the Covid pandemic has paved the way for exploring new possibilities which hitherto were unknown or unexplored

exchange4media Staff Nov 23, 2022 6:27 PM

In a conversation with e4m, Neha, Chief Marketing Officer at Pizza Hut, shares insights on the brand’s recent initiatives, its marketing strategies and more

Tanzila Shaikh Nov 14, 2022 9:02 AM

The CEO & CCO of McCann Worldgroup India Prasoon Joshi spoke to e4m about what worked for ad campaigns this festive season, and what lies ahead

Tanzila Shaikh Nov 10, 2022 8:11 AM

The e4m Pitch CMO summit saw an insightful panel discussion on ‘Creating Meaningful Consumer Connections and Delivering Omnichannel Experiences’

exchange4media Staff Sep 26, 2022 4:15 PM

At the Pitch Marketing 30 Under 30 summit, a panel of industry heads deliberated on gadget brands building salience among digital-savvy shoppers

exchange4media Staff Sep 13, 2022 9:13 AM

With consumers showing an increasing need to be cautious about their health, startups have taken to social media and digital platforms, and are creating quite a buzz

Nilanjana Basu Sep 7, 2022 8:47 AM

The brand’s Vice-President, Marketing, talks about how the pandemic reshaped marketing strategies for Shyam Steel and plans for the upcoming festive season

Mansi Sharma Jul 27, 2022 9:08 AM

At e4m Health Marcom Conference, industry experts deliberated on the topic of 'health as a sellable asset for marketers and brands'

exchange4media Staff Jul 20, 2022 2:43 PM

According to industry heads, edtech players will go for rationalisation and reprioritize their ad budgets but education will stay on top as a sector in terms of spending for some time to come

Mansi Sharma Jul 18, 2022 8:22 AM

As per industry estimates, the sector is expected to register a 12-15% growth as compared to the pre-pandemic levels

Sonam Saini May 17, 2022 8:45 AM

The final part of the Red Lab series says 63% of consumers surveyed were more attracted to ‘brands that focus on making the world a better place’

exchange4media Staff Apr 29, 2022 12:23 PM

While some industry heads are expecting the number of entries to rise this year, others say financial constraints and lack of good work due to lockdowns will restrict the number

Mansi Sharma Mar 4, 2022 8:26 AM

In today’s edition of e4m Pride of India Brands series, Duroflex Chief Marketing Officer Smita Murarka shares with us the brand’s journey so far, the pandemic’s influence & more

Mansi Sharma Feb 22, 2022 8:22 AM

The direct-to-consumer, 360-degree campaign focuses on the variety and diversity of experiences that South Africa has to offer

exchange4media Staff Feb 15, 2022 4:12 PM

On a note of caution, the ZEEL MD & CEO said during the Q3 earnings call that the third wave could potentially have an impact on the fourth quarter

exchange4media Staff Feb 9, 2022 8:26 AM

Guest Column: Gaurav Patra, Founder-Director, Value 360 Communications writes on the evolving role of tech and its impact

Gaurav Patra Feb 4, 2022 1:09 PM