#UdharAbhiBaakiHai focuses on how customers can clear pending dues and help small and medium businesses stay afloat in the pandemic

exchange4media Staff Jun 8, 2021 1:02 PM

Industry watchers assert that the volume of entries sent by Indian agencies are likely to see a decline due to the reduced quantum of work owing to the pandemic

Misbaah Mansuri Jun 8, 2021 9:05 AM

The campaign #MitJayengiDooriyaan has garnered a reach of over 10 million on all social media platforms

exchange4media Staff Jun 5, 2021 8:28 AM

The white paper examines behavioural changes that have been prevalent during the lockdown, with a focus on New Kitchen Development, Health is Wealth, Safety and Convenience, and more

editor@exchange4media.com May 24, 2021 2:17 PM

The organisation will join hands with local governments and NGOs to set up medical infrastructure in these crucial times

exchange4media Staff May 12, 2021 12:23 PM

The Group has not only backed several employee-friendly initiatives but also churned out brand campaigns that inspire positive changes in these trying times

Mansi Sharma May 11, 2021 8:40 AM

From reducing workdays to supporting the kin of deceased employees, here's how companies have been extending more than a helping hand to their employees during these dark times

Mansi Sharma May 7, 2021 8:49 AM

The company's reported turnover for FY21 was up by 18% at Rs 45,311 crore

exchange4media Staff Apr 29, 2021 6:19 PM

Khazanchi, Managing Partner, Enormous Brands, tells us how the agency has been navigating a challenging pandemic year, which has been rewarding on the new business front

Christina Moniz Apr 23, 2021 10:39 AM

Through the initiative, the group has been offering monetary support to migrants who lost their jobs

exchange4media Staff Apr 14, 2021 12:43 PM

OOH industry leaders say that strategies like location-based data, acceleration of DOOH, and geofencing will lead the consumer on a path of purchase

Noel Dsouza Mar 15, 2021 8:32 AM

The agency provided uninterrupted services even during the Covid19 crisis

exchange4media Staff Feb 23, 2021 4:49 PM

Vivek Srivatsa, Head- Marketing, Passenger Vehicles Business Unit, Tata Motors, discussed the marketing strategy for all-new SUV Safari and the impact expected from its launch

Noel Dsouza Feb 23, 2021 7:57 AM

The significance of the day was originated in the year 1946 when the United Nations Radio was established

exchange4media Staff Feb 13, 2021 1:25 PM

Industry leaders say the trend of digital IPs that saw a rise in the pandemic will continue, but on-ground activations will see a spur in the coming months

Noel Dsouza Feb 12, 2021 8:53 AM

Zirca Digital Solutions’ whitepaper, ‘Re-start Trends During the Pandemic’, examines key categories to gauge consumer sentiment and to identify how sectors are rebounding

exchange4media Staff Feb 10, 2021 7:14 PM

Speaking at the unveiling of dentsu-e4m Digital Report 2021, the CEO of Dentsu International India, Bhadkamkar said that voice, video and vernacular continue to be drivers of digital growth

exchange4media Staff Feb 5, 2021 8:09 AM

Barua, Group CEO, Havas Group India, claims the agency, in the last two years, has transformed into an integrated network with many new clients across the group

Naziya Alvi Rahman Jan 29, 2021 8:30 AM

Ketan Kulkarni, CMO and Head– Business Development, Blue Dart, shares insights on gearing up for vaccine roll-outs, challenges during pandemic, evolution in marketing, key learnings and more

Ritika Raj Jan 27, 2021 8:27 AM

e4m Conclave: On the panel were Shivam Ranjan, Deepali Naair, Saurabh Varma, Samyukta Ganesh Iyer and Vani Gupta Dandia

exchange4media Staff Jan 19, 2021 8:50 AM