Date-wise News
Nikesh Arora steps down as SoftBank President

Arora, who took over as President of SoftBank in May 2015, was seen as a potential successor to billionaire CEO Masayoshi Son.

exchange4media Staff Jun 22, 2016 5:40 PM

Indigo 91.9 RJs jam live on stage on World Music Day

After entertaining listeners on air along with celebrity guests, the Indigo RJs and their team took the celebrations on ground as they created magic on stage

exchange4media Staff Jun 22, 2016 3:31 PM

Maxus strengthens Digital team in North, appoints Vivek Ballabh as General Manager

Ballabh joins Maxus from Cheil India, where he managed the media operations for multiple clients. He brings with him extensive experience in digital marketing and branding which enables a significant understanding in planning/executing various integrated digital campaigns

exchange4media Staff Jun 22, 2016 2:53 PM

Cannes 2016: 10 Indian entries make it to Cyber Lions shortlist

O&M has got 6 shortlisted entries, BBDO India has earned 3 and TBWA India has got 1 shortlist

exchange4media Staff Jun 22, 2016 1:49 PM

Cannes 2016: 6 Indian entries shortlisted for Media Lions; PHD India - lone Indian entrant to Mobile Lions

In the Media Lions category, Leo Burnett India saw three entries shortlisted. Rediffusion Y&R saw one entry for Tata Motors make it to the shortlist while PHD India also saw its "Lo Kar Lo Baat" campaign for Active Wheel make it to the shortlist as well

exchange4media Staff Jun 22, 2016 1:46 PM

KFC and Blink Digital launch a meal box to charge smartphone while eating

'Watt A Box' - a limited edition 5-in-1 Meal Box which comes with a built-in power bank that can charge your smartphone on the go

exchange4media Staff Jun 22, 2016 10:47 AM

Cannes Lions 2016: Cannes is the mecca of advertising and our presence must be felt here: Benoy Roychowdhury, HT Media

On his maiden visit to the Cannes Lions Festival, Executive Director of HT Media sees immense potential for more participation and synergies with HT’s digital transformation

Srabana Lahiri Jun 22, 2016 8:29 AM

Wireless subscription reaches 447.8 million in rural areas: TRAI

TRAI recently released the Telecom Subscription Data for April16’. As per the data, the total wireless subscriber base increased from 1,033.63 million at the end of Mar-16 to 1,034.25 million at the end of Apr-16, growing at a rate of 0.06 percent monthly

Ronald Menezes Jun 22, 2016 8:08 AM

Cannes 2016: Facebook announces new products to drive mobile expansion

At the ongoing Cannes Lions Festival, Facebook, yesterday, announced four new solutions for advertisers to share their messages across mobile platforms

exchange4media Staff Jun 22, 2016 8:07 AM

Guest Column: The pursuit of purpose – you can't reverse engineer the purpose:  Gautam Sharma, ABP News Network

I had the honor of hearing this brilliant orator, a great actor and a forever marketer, Will Smith today morning at Cannes Lions festival. What encourages me to write this is that even now when the session has ended, I can’t get the talk out of my head. He was inspiring and relevant in everything he said, writes Gautam Sharma, Vice President – Sales, ABP News Network

Gautam Sharma Jun 22, 2016 8:02 AM

We need to create advertising assets that are not just compelling but "thumb-stopping" creative: Rob Norman, GroupM

Addressing delegates at the International Advertising Association (IAA) Cabana, during the Cannes Lions International Festival of Creativity 2016 in a special session held by Hindustan Times, GroupM’s Global Chief Digital Officer Rob Norman stressed upon significant issues in managing supply chain in digital media

Priyanka Mehra and Surya Kannoth Jun 22, 2016 7:50 AM

Cannes 2016: BBDO Mumbai wins a bronze in Creative Effectiveness Lions

BBDO Mumbai has bagged one Bronze Lion for Procter & Gamble's 'Ariel Share the Load' campaign

exchange4media Staff Jun 22, 2016 7:43 AM