As part of the deal, RevX's assets, brand name, intellectual property rights and technical information will be acquired by Affle by the end of this month

exchange4media Staff 25-June-2019

The campaign has been conceptualized and executed by Havas Creative

exchange4media Staff 25-June-2019

The brand’s new tagline resonates with the younger generation that dares to leap beyond and bend the ‘class-based rules’

exchange4media Staff 25-June-2019

The song is part of the company’s ongoing contest ‘Dishkiyaon Cup’, wherein participants can predict match winners and win exciting prizes

exchange4media Staff 25-June-2019

'Challenge The Limits' is a 360-degree integrated campaign that seeks to inspire consumers to push the boundaries and find new levels of performance

exchange4media Staff 25-June-2019

The inaugural edition of the World Cup will be held in Malacca, Malaysia from July 20 to July 28

exchange4media Staff 25-June-2019

Sarnoff will replace Kevin Tsujihara and report to WarnerMedia CEO John Stankey

exchange4media Staff 25-June-2019

The campaign, in addition to print and digital, will also be extended through direct mailers to advertising partners in media across the country

exchange4media Staff 25-June-2019

This Pride Month, the online-dating app launched a new digital campaign to focus on the freedom to choose and love for all gender identities

exchange4media Staff 25-June-2019

The app, launched on International Yoga Day, is a combination of modern technology and ancient yogic practices 

exchange4media Staff 25-June-2019

TRAI chairman RS Sharma has been reported as saying that they are looking at the regulation carefully and collecting data and will fine-tune it at the right time

exchange4media Staff 25-June-2019

Colors Infinity has introduced ‘The BFF Quiz’, an Amazon Alexa voice skill for the show, which enables users to engage with their Alexa device on the latest gossip and win Amazon Pay vouchers

exchange4media Staff 25-June-2019

Innovations like Block Out Printing, 3D Cut Outs, and Dynamic Lighting were executed to enhance the tempt value of the culinary experience

exchange4media Staff 25-June-2019

This campaign has performed 71% better than similar campaigns

exchange4media Staff 25-June-2019

The event witnessed some renowned speakers, including Karan Bajwa from IBM India; T V Narendran, from Tata Steel; Meenakshi Vajpai from Vodafone; and Praveen Shrikhande from Aditya Birla

exchange4media Staff 25-June-2019

Gajendra Jangid, Co-founder & CMO, Cars24, tells us that the marketing mix for the company for the remaining year is offline as well online

Anjali Thakur 25-June-2019

This is a first-ever joint commercial deal signed by Coca-Cola along with Chinese dairy company Mengniu

exchange4media Staff 25-June-2019

According to industry experts, Instagram Out Of Home provides a good opportunity for brands to target the youth or create customized campaigns

Anjali Thakur 25-June-2019

In a chat with exchange4media, Tolani, Vice President, Marketing, CEAT, spoke about his journey with the brand, use of blockchain to measure digital impressions and CEAT's association with World Cup

Shweta Raaj Singh 25-June-2019

With his brand value skyrocketing in the last three years, actor Ranveer Singh is on a roll when it comes to brand endorsements

Dolly Mahayan 25-June-2019