Neha Dhupia’s BFFs With Vogue, now in an all-inclusive avatar

Colors Infinity has introduced ‘The BFF Quiz’, an Amazon Alexa voice skill for the show, which enables users to engage with their Alexa device on the latest gossip and win Amazon Pay vouchers

e4m by exchange4media Staff
Updated: Jun 25, 2019 1:10 PM
BFFAlexa

In an attempt to create a wholesome all-inclusive experience for viewers, Colors Infinity – Viacom18’s premium English Entertainment channel – has brought in a host of innovations to Jeep presents ‘BFFs With Vogue’ powered by RealIsADiamond.in.

The channel has launched ‘The BFF Quiz’ – a pioneering Amazon Alexa voice skill for the show. Users can enable the skill by just saying “Alexa, open BFF Quiz”. Voiced by the show’s host Neha Dhupia, the skill enables users to engage with their Alexa device on the latest gossip from the show and win vouchers of Amazon Pay by playing an elementary Yes or No quiz every week.

Elaborating on the marketing campaign, Navin Shenoy, Head of Marketing – Youth, Music & English Entertainment, Viacom18, said, “At Colors Infinity, we’re constantly driven to exceed our efforts beyond industry standards and benchmarks set by ourselves at the onset of every campaign. Bringing together the advanced technology of Alexa with the essence of our show – ‘BFFs With Vogue’, is a prime example of innovation that boosts the engagement on the show.”

Dilip RS, Country Manager for Alexa Skills, Amazon India, added, “The Alexa skill of ‘BFFs with Vogue’ is a great example of how TV networks can bring original, fun experiences on voice to their viewers. Incentivising users to win rewards via engagement with their skill also adds an interesting challenge to the skill experience while gratifying users and building visibility for their show.”

Colors Infinity has also recreated an augmented reality and virtual reality -version of Dhupia’s cozy and exclusive loft for ‘BFFs With Vogue.’ It gives viewers a life-sized virtual step-in tour of the loft. Further magnifying the interaction, virtual visitors can navigate to various hotspots to find videos, trivia, weekly customized clue-hunt games and other elements hidden behind the artefacts in the loft.

Shenoy said, “Through the AR/VR experience, we’re giving fans an exclusive peek into the loft that they watch on-screen in every episode but cannot visit. For an interactive chat-show, engaging viewers innovatively is a very important aspect of our promotional plans to garner maximum eyeballs for the show.”

Colors Infinity has also leveraged its Campus Inc. programme to reach out to younger audiences by devising a series of enjoyable tasks that required college-going BFFs to complete 14 original and unusual tasks within 14 days to win exciting merchandise and gifts like laptops, mobile phones and many more valuable prizes. Furthermore, the channel also curated a series of BFF-workshops at various venues to celebrate food, fitness & art with your BFF.

‘BFFs With Vogue’, which boasts a guest list including, Katrina Kaif, Jacqueline Fernandez, Parineeti Chopra, Vicky Kaushal, Ayushmann Khurrana, Shahid Kapoor and many more, has been strongly backed by a comprehensive marketing and promotional campaign of the channel.

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