Authors

"Shweta is a part of the Marketing team at exchange4media. Having covered beats like Lifestyle, sports, crime and civic, Shweta aspires to be a better individual and make a dent in the industry"

In a chat with exchange4media, Edgar, Global Chief Talent Officer at Wavemaker, speaks about how the agency has been focusing on caring for the clients & how it keeps improving employee experience

Shweta Raaj Singh 21 hours ago

Industry experts believe that the blanket ban by the Entertainment Journalists' Guild will have little effect on the star's brand value

Shweta Raaj Singh 6 days ago

Experts say creativity and credibility rank higher than celebrity endorsements for effective and purposeful marketing

Shweta Raaj Singh 1 week ago

The celebrity chef on how being Free-To-Air will help the channel change the dynamics of food-lifestyle programming in cable and satellite homes

Shweta Raaj Singh 1 week ago

The phenomenal success of Vivo Pro-Kabaddi League’s previous seasons has created a buzz for new brands to come on board

Shweta Raaj Singh 02-July-2019

Mishra, Senior Partner, Sales Executive, Microsoft Search Advertising, on how the current phenomenon of technological evolution will help unravel solutions and empower mankind

Shweta Raaj Singh 29-June-2019

Sriram Padmanabhan, VP- Marketing, Nissan India talks about their 'precision marketing', the upcoming subscription model and association with ICC Cricket World Cup

Shweta Raaj Singh 27-June-2019

Big Bazaar, Yes Bank, Kinder Joy, Bajaj Electricals, Marico, Frooti, Club Mahindra and Chocos are some of the brands associated with KidZania

Shweta Raaj Singh 26-June-2019

Broadcasters say this cricket season has had a positive impact on the industry resulting in increased TV viewership, despite TRAI’s new tariff regime

Shweta Raaj Singh 26-June-2019

In a chat with exchange4media, Tolani, Vice President, Marketing, CEAT, spoke about his journey with the brand, use of blockchain to measure digital impressions and CEAT's association with World Cup

Shweta Raaj Singh 25-June-2019

We spoke to digital agencies & brands about the increasing growth of internet advertising, why the medium is preferred by advertisers and the future it holds 

Shweta Raaj Singh 24-June-2019

Natekar tells us how the world of experiential marketing functions at Kidzania and how brands can benefit from it

Shweta Raaj Singh 20-June-2019

Vira says the brand is going strong and has seen a great double digit growth year on year

Shweta Raaj Singh 17-June-2019

Marketers and industry heads share the insight and strategy behind campaigns conceptualised around Father’s Day

Shweta Raaj Singh 15-June-2019

Brands are leveraging the high-octane India vs Pakistan match and the ICC World Cup 2019 by launching several programmes designed to attract and retain consumers

Shweta Raaj Singh 14-June-2019

Mujahid Rupani, Co-Founder and CEO of Cobx Gaming, talks about the functioning of the business model, ad spends and the challenges

Shweta Raaj Singh 11-June-2019

Baertels, President (acting), BMW Group India, spoke to exchange4media about the future strategies for capturing the market, plans drafted for achieving the desired result in this quarter and more

Shweta Raaj Singh 10-June-2019

In-cinema advertising is among the fastest growing revenue streams for multiplexes with a gross profit of 90%, according to KPMG report

Shweta Raaj Singh 05-June-2019

ChillOut: Wadhwani, Founder of Sai Estates Consultants Chembur, also loves to spend time reading books

Shweta Raaj Singh 01-June-2019

From experiential zones to activities revolving around the game on digital platforms, brands are continuously pushing the limit to establish connect with the sport as well as its target audience 

Shweta Raaj Singh 30-May-2019

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