Authors

"Shweta is a part of the Marketing team at exchange4media. Having covered beats like Lifestyle, sports, crime and civic, Shweta aspires to be a better individual and make a dent in the industry"

Nikhil Madhok, EVP & Head of Original Content, Hotstar, talks about the launch of Hotstar Specials, growth of original content, how IPL helped the surge in viewership, and self-regulation

Shweta Raaj Singh 3 days ago

Industry experts talk about brands such as Tata Sky, Horlicks and Cars24 tapping the emotional quotient, how it boosts sales, and the demographic research needed to put together such campaigns

Shweta Raaj Singh 5 days ago

Mathew Job, CEO, Crompton Greaves Consumer Electrical Limited and Vice President of Marketing, Rohit Malkani speak about the new product, taking on the competition, celebrity influencers and more

Shweta Raaj Singh 10-May-2019

Due to the ongoing Indian Premier League, online travel brands saw 20% growth in sales this year whereas hotel bookings saw an approximate 15% rise in their bookings during match days

Shweta Raaj Singh 09-May-2019

Brands such as Senco Gold & Diamonds, Malabar Gold and Diamonds, P C Chandra Jewellers and Kalyan Jewellers observed a rise in the purchase of gold jewellery by men

Shweta Raaj Singh 07-May-2019

Arora, VP & MD, GoDaddy India, says with the right visibility from World Cup, the brand aims to create more awareness for digital adoption among small & medium businesses

Shweta Raaj Singh 06-May-2019

From circulating campaign videos on apps like Sharechat, TikTok, Helo and Samosa, parties have also been creating content for WhatsApp, Facebook and Twitter

Shweta Raaj Singh 02-May-2019

On the interactive video chatbot ad with social media influencer Mallika Dua, Ruparel spoke about how such a campaign weeds out trolls during a live chat

Shweta Raaj Singh 23-April-2019

Industry experts say the ban on the video-sharing app will hit its growth but with necessary changes the impact will be short term

Shweta Raaj Singh 18-April-2019

Retail expansion continues to be one of the key imperatives for Kurl-on explained Sudhakar Pai, Chairman & Managing Director, Kurl-on at the press conference

Shweta Raaj Singh 17-April-2019

Arya, Founder and CEO, Grapes Digital shares insight on how today’s digital space has seen growth and has changed with smartphones penetration

Shweta Raaj Singh 11-April-2019

Pizza for Rs 99 will have a high-voltage TV and digital campaign, says Gaur, Pizza Hut Chief Brand & Customer Officer, India Subcontinent

Shweta Raaj Singh 08-April-2019

ChillOut: Raghavan, MD, Landor Associates is a voracious reader & a sleep evangelist who spends a lot of time convincing family and friends to invest more time in sleep

Shweta Raaj Singh 06-April-2019

Chaudhuri says the brand caters to the premium segment and engages with audiences through two broad pillars - gastronomy and football

Shweta Raaj Singh 05-April-2019

Agnihotri, the interim Head of Google India, talks about the new marketing tool launched by the search giant recently

Shweta Raaj Singh 05-April-2019

In an interview with exchange4media, Agnello Dias, Taproot Dentsu’s Co-Founder & CCO, talks about IPL campaign ‘Game Banayega Name’ along with Pallavi Chakravarti, ECD, Taproot Dentsu

Shweta Raaj Singh 02-April-2019

Mhaskar, Executive VP, Isobar, India talks about how blockchain could nip fraud in the bud and pave the way for transparency, unambiguous view of transactions & measurement of digital media campaigns

Shweta Raaj Singh 29-March-2019

Raman, Chief Marketing Officer, IDBI Federal Life Insurance, also spoke about the brand using social media to become a household name and roping in Sachin Tendulkar as the face of the brand

Shweta Raaj Singh 18-March-2019

Amogh Dusad, Head Content, Partnerships and New Initiatives, Digital, Sony Pictures Networks India, and Sameer Saxena, Chief Content Officer and Head, TVF Originals say OTT is exploding at the moment

Shweta Raaj Singh 15-March-2019

Ganguly, Managing Director, Puma India, says the brand has been making big investments in India both in retail and e-commerce platforms

Shweta Raaj Singh 14-March-2019

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