Sir Martin Sorrell to announce the India CEO of S4 Capital soon

Sorrell spoke to exchange4media at the IAA World Congress at Kochi

e4m by Srabana Lahiri
Updated: Feb 20, 2019 6:04 PM  | 1 min read
Martin Sorrell

Sir Martin Sorrell, founder of S4 Capital and WPP,  has zeroed in on an India CEO for his new company S4 Capital, and is all set to announce it by next week, ahead of launching the company in India. 

Talking to exchange4media on the sidelines of the IAA World Congress at Kochi, Sorrell said, "Yes, I have plans to launch S4 Capital in India, and have found a CEO already. In a few days you will have the announcement."

Sorrell refused to divulge the name of the person. 

The 74-year-old founder of WPP had stepped down as the CEO of the group in the month of April last year. Following which, in six weeks, Sorrell made a comeback to the marketing business with his new venture S4 Capital. He invested £40 million of his own money into Derriston Capital, with institutional investors pledging an additional £150 million to buy marketing companies.

In December last year, Sorrell’s S4 Capital bought San Francisco ad tech company MightyHive. It was his second acquisition since leaving WPP and setting up S4 Capital. He made his first acquisition in July with a €300m deal to buy Dutch company MediaMonks. 

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