Date-wise News
DD ratings increase by 58% on the back of new shows?blur=25

Supplemented by a line-up of new shows as well as an advertising campaign, the public service broadcaster’s ratings jumped from 115 in week 32 to 182 in week 33

Priyanka Mehra Sep 7, 2015 9:22 AM

I've seen enough hypocrites, corrupt people, sycophants... Arnab Goswami?blur=25

At IAA Silver Jubilee Summit, Times Now's Arnab Goswami shares his views on disruptive journalism why news journalism ought not to be neutral

exchange4media Staff Sep 7, 2015 9:10 AM

Will Essel Group's entry into infotainment genre pay off??blur=25

With the launch of Living Foodz and 3 other channels in the offing, Essel Group is looking to tap into the infotainment space which is currently small in India, but is expected to have a revenue share of more than 7% in the coming year

exchange4media Staff Sep 7, 2015 8:46 AM

Sachin Tendulkar fields questions from Prasoon Joshi at IAA Summit?blur=25

The cricket legend was honoured for being “the biggest human brand in advertising” at the Summit. In conversation with McCann’s Prasoon Joshi, Tendulkar talks about how he picks his brand associations and the evolution of his advertising sojourns

Srabana Lahiri Sep 7, 2015 8:19 AM

The Dos and Don'ts of Selfie Promotions: Are brands being selfie-smart??blur=25

From Teachers’ Day to Valentine’s Day, brands are engaging with users by asking them to take selfies as part of their digital marketing activity, very often without keeping a connect to the brand’s product offering

Sarmistha Neogy Sep 7, 2015 8:04 AM

IPG appoints Simon Bond as Chief Growth Officer?blur=25

Bond joins IPG from BBDO, where he worked for the past seventeen years in various posts, most recently as the agency's Global Chief Marketing Officer

exchange4media Staff Sep 7, 2015 7:37 AM

73% of Indians recommend brands with greater online engagement and digital footprint: Waggener Edstrom study?blur=25

It also found that inspirational, funny and entertaining content are most likely to be shared on social platforms followed by personal, news and educational content

exchange4media Staff Sep 7, 2015 7:35 AM