Date-wise News
Yatra.com appoints Chakrapani Gollapali as Chief Business Officer, Holidays

Chakrapani, a former Microsoft India executive, will be responsible for the strategic direction, operational execution and the overall business results for the Holidays Unit of Yatra

exchange4media Staff Sep 3, 2015 3:26 PM

Snapdeal acquires ‘Reduce Data’, a Silicon Valley start-up

With this acquisition, the Reduce Data team will join Snapdeal and drive the roadmap to build a discovery platform and associated tools for brands as well as over 200,000 sellers on the marketplace

exchange4media Staff Sep 3, 2015 2:38 PM

CouponDunia appoints Krishna Iyer as Vice President-Revenue

Iyer comes to CouponDunia with 12 years’ experience in sales, account management, strategy and leadership experience of which 10 years have been in the digital space

exchange4media Staff Sep 3, 2015 12:53 PM

Maggi shows love to fans on social media; aggressively promotes #WeMissYouToo videos

After a span of almost two months, the brand mired in controversies has resumed regular updates on its social media pages. It has launched five videos as part of the new digital campaign

Sarmistha Neogy Sep 3, 2015 10:19 AM

Embrace this 'new normal' that yesterday is not relevant today...: Srinivasan Swamy

IAA India Chapter President Srinivasan Swamy talks about the theme of IAA India's Silver Jubilee summit 'Crossroads: Where Change is Shaping the Future Today'. The Summit begins in Kochi today and has Faris Abouhamad, Amitabh Kant and Shah Rukh Khan as speakers

Srabana Lahiri Sep 3, 2015 9:09 AM

Jaguar Advertising & Media Solutions celebrates its first anniversary

In the short span of 1 year, JAMS has emerged as one of India’s largest media representation houses and is the official representative of many leading media groups of the country

exchange4media Staff Sep 3, 2015 8:50 AM

People are still seduced by Television, mistakenly believing it helps better brand building: Puneet Johar

“If you look at markets across the US and Europe, people are building cutting edge content and building their brands only on Digital. This is going to happen in India too and probably quite soon,” says Puneet Johar Co-founder and CEO of To The New Ventures

Aliefya Vahanvaty Sep 3, 2015 8:42 AM

Why mobile will be key driver for the future: Maddies Awards Jury Speak

Jury members of the inaugural Maddies Awards, Antti Öhrling of Jolla, Anant Goenka of Indian Express and Gaurav Suri of UTI Mutual Fund talk about what the future of mobile advertising looks like. The Awards are an initiative of exchange4media Group, acknowledging outstanding work done in mobile marketing

Abhinn Shreshtha Sep 3, 2015 8:24 AM

Boy browsing and finding love: Dating apps TrulyMadly and Woo launch maiden campaigns

TrulyMadly campaign features girls having fun with boy browsing, Woo focuses on finding love and making a connection

exchange4media Staff Sep 3, 2015 8:02 AM

Maggi shows love to fans on social media; aggressively promotes #WeMissYouToo videos

After a span of almost two months, the brand mired in controversies has resumed regular updates on its social media pages. It has launched five videos as part of the new digital campaign

Sarmistha Neogy Sep 3, 2015 7:54 AM

Will YouTube Gaming pique advertiser interest in India?

With YouTube Gaming, Google has finally entered the online live gaming content space. Advertisers in the West are already hopping on board. Will their Indian counterparts follow?

Abhinn Shreshtha Sep 3, 2015 7:52 AM