Authors

Aliefya Vahanvaty
guestcolumn@exchange4media.com @Aliefya Vahanvaty

The Fiasco of Free Basics Explained…

Post TRAI’s order to put the Facebook’s Free Basics initiative on hold, the issue has since become a literal slug-fest between Facebook founder Mark Zuckerberg and Net Neutrality activists.

Aliefya Vahanvaty 15-January-2016

Now is the time to create large IPs which will deliver both reach and engagement: Saket Saurabh

With the recently launched ‘#fame Websinger’ in association with Close-UP and singer Pritam. Saket Saurabh, CEO, #fame talks about the company’s plans and the opportunities they hope to tap into

Aliefya Vahanvaty 01-October-2015

People are still seduced by Television, mistakenly believing it helps better brand building: Puneet Johar

“If you look at markets across the US and Europe, people are building cutting edge content and building their brands only on Digital. This is going to happen in India too and probably quite soon,” says Puneet Johar Co-founder and CEO of To The New Ventures

Aliefya Vahanvaty 03-September-2015

No algorithm will replace the creative magic of humans: Yannick Bolloré

Bolloré, Chairman and CEO of Havas, on the ideal size for an agency, priorities for the year ahead and talent being the topmost consideration at Havas

Aliefya Vahanvaty 17-March-2015

Discovery is the new black when it comes to online shopping: Ambareesh Murty

Ambareesh Murty, Co-Founder and CEO, Pepperfry.com, shared his thoughts on the lessons for advertising that can be learnt from new age companies at the Pitch Madison Media Advertising Outlook 2015

Aliefya Vahanvaty 23-February-2015