Date-wise News
Nick FitzGerald joins ESET as a Senior Research Fellow

Working with ESET Australia, he will focus on the whole Asia-Pacific region, including New Zealand

exchange4media Staff Jan 15, 2016 4:26 PM

BARC Ratings: Colors continues to lead the chart in the first week of 2016

Colors continued to be the most watched channel third week in a row. Zee Anmol remained at No.2. Star Plus retained its third spot in the first week of the year. Sony Pal replaced Sony SAB to acquire the eighth spot

exchange4media Staff Jan 15, 2016 1:27 PM

TO THE NEW Digital announces new client win with CARE India

The company will lead digital marketing initiatives for CARE India, with a special focus on building youth constituency

exchange4media Staff Jan 15, 2016 1:08 PM

MediaCom promotes Avinash Pillai to the role of Regional Director, IMEA

Pillai will report to Nihar Das, MediaCom’s Global P&G Business Leader and Rathi Gangappa COO, MediaCom India.

exchange4media Staff Jan 15, 2016 12:58 PM

iProspect India ropes in Niti Beri from Google

Niti Beri will be based in Delhi and will be in charge of the company’s paid media strategy

exchange4media Staff Jan 15, 2016 12:41 PM

Sri Adhikari Brothers Television Network initiates Dhamaal Gujarat – Youth Entertainment & Music Channel of Gujarat

One of India's Leading television, media & entertainment Company, Sri Adhikari Brothers Group (SABGROUP) took yet another step with the Youth Channel –'Dhamaal Gujarat'. The channel promises to be the coolest hangout zone for the youth of Gujarat, by bringing forth a unique platform that shall offer a never before experienced combination of music, interaction, vibrancy and the hyperlocal nature of radio on TV.

exchange4media Staff Jan 15, 2016 12:14 PM

Jio’s #UnboxingLYF becomes top Twitter trend in 3 countries and 25 cities

The hashtag #UnboxingLYF trended across 25 cities and was the top Twitter trend in places like Amritsar, Bangalore, Bhopal, Chennai, Delhi, Kolkata, Mumbai, Patna, Rajkot, Ranchi and Thane. While in other cities like Indore, Jaipur, Kanpur, Nagpur, Srinagar and Surat, #UnboxingLYF trended at number 2 yesterday

exchange4media Staff Jan 15, 2016 9:15 AM

SCMM gets on board 17 partners; Nestle, Air India & Maruti Suzuki join for the first time

In the upcoming Standard Chartered Mumbai Marathon (SCMM) 2016, 266 teams from 157 companies will participate in the run to get the $ 3,77,000 prize money which is at stake.

Neeta Nair Jan 15, 2016 8:50 AM

Jio’s #UnboxingLYF becomes top Twitter trend in 3 countries and 25 cities

The hashtag #UnboxingLYF trended across 25 cities and was the top Twitter trend in places like Amritsar, Bangalore, Bhopal, Chennai, Delhi, Kolkata, Mumbai, Patna, Rajkot, Ranchi and Thane. While in other cities like Indore, Jaipur, Kanpur, Nagpur, Srinagar and Surat, #UnboxingLYF trended at number 2 yesterday

exchange4media Staff Jan 15, 2016 8:41 AM

Guest Column: The Conflict of Conflict: Vikas Mehta

In agency-client contracts, the clause of conflict often becomes a cause of conflict. if every client needs more agencies on its roster, by corollary every agency needs more clients to continue growing. So how does one protect the clients’ interest in this, without putting a noose around the agency’s neck? Vikas Mehta Group CMO, President, Group Marketing Services. MullenLowe Lintas Group India gives an interesting perspective on this perennial debate

Vikas Mehta Jan 15, 2016 8:21 AM

Ekalavya Bhattacharya joins ALT Digital as Chief Strategy Officer

Bhattacharya will work closely with the leadership team to define the corporate strategy for ensuring wider acceptability and success of ALT’s digital initiatives.

exchange4media Staff Jan 15, 2016 8:12 AM

The Fiasco of Free Basics Explained…

Post TRAI’s order to put the Facebook’s Free Basics initiative on hold, the issue has since become a literal slug-fest between Facebook founder Mark Zuckerberg and Net Neutrality activists.

Aliefya Vahanvaty Jan 15, 2016 8:09 AM

We know digital is the future: Vibha Gosher

9X Media recently rechristened its popular Bollywood news show 9XE to SpotboyE. Vibha Gosher, SVP and Digital Head of 9X Media, speaks about what 9X Media has in store on the digital front

Abhinn Shreshtha Jan 15, 2016 7:32 AM

Emami enters packaged honey category under its Zandu brand, charges 35% premium

Emami has entered into packaged honey category under its Zandu brand. The product is priced at a 35 per cent premium and claims to have no sugar, something which no other player has claimed

exchange4media Staff Jan 15, 2016 7:30 AM

Flipkart, Saavn, Micromax and others invest in Media-Tech start up ZAPR

ZAPR, the Bangalore based media-tech start-up, has raised an undisclosed amount of funding from Flipkart, Saavn, Micromax and Mu Sigma co-founders - Dhiraj Rajaram and Ambiga Dhiraj. This round also saw participation from existing investors - Dinesh Agarwal, Samir Bangara, Sanjay Nath and Arihant Patni

exchange4media Staff Jan 15, 2016 7:28 AM

Creativeland Asia bags  global creative mandate for Micromax

Creativeland Asia will be responsible for the brand’s global integrated design and advertising mandate. Micromax will be handled out of CLA's Mumbai and Delhi offices. The agency is also putting together a global design team from Amsterdam and New York to work on the mandate

Priyanka Mehra Jan 15, 2016 7:08 AM

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