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Guest Column: The Conflict of Conflict: Vikas Mehta

In agency-client contracts, the clause of conflict often becomes a cause of conflict. if every client needs more agencies on its roster, by corollary every agency needs more clients to continue growing. So how does one protect the clients’ interest in this, without putting a noose around the agency’s neck? Vikas Mehta Group CMO, President, Group Marketing Services. MullenLowe Lintas Group India gives an interesting perspective on this perennial debate

Vikas Mehta Jan 15, 2016 8:21 AM

Remembering V Ramani: Vikas Mehta

Vikas Mehta, V Ramani’s former colleague, remembers him as the quintessential advertising man who understood the power of creativity, especially in media

Vikas Mehta Aug 2, 2012 2:06 AM

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