Swaroop will be moving on from his current role as CEO Sakal Media Group with effect from November 1st

exchange4media Staff 01-October-2015

Makani Creatives won the account following a multi-agency pitch for the Mirc Electronics owned brand

exchange4media Staff 01-October-2015

To fuel growth at Sony Entertainment Television (SET) Channel, MSM has appointed Anshuman Sinha as SVP & Senior Creative Director, and Ritesh Modi as VP & Creative Director

exchange4media Staff 01-October-2015

The findings of the survey provide insight into consumer behaviour associated with sharing videos via social media and instant messaging platforms on mobile

exchange4media Staff 01-October-2015

Track DDB will be DDB Mudra Group’s brand to address the increasingly complex data led world of marketing communications As a starting point, Track DDB will be launched in India with the existing RAPP India clients moving to the new agency

exchange4media Staff 01-October-2015

Flipkart’s Big Billion Days Sale is back and is spread over 5 days (October 13-17th) only for the Flipkart App users. Read full news on Big Billion Day Sale here.

Sarmistha Neogy 01-October-2015

Following the accusations by Twitterati on Tuesday that the Amazon’s new slogan ‘‘Ek Bar Amazon Try to Kar…Ho Kar Befikar’ is copied, Amazon responds by saying ‘befikar’ is a generic term and may as well be coincidental that another company has used it

exchange4media Staff 01-October-2015

Many senior BCCI officials including Ajay Shirke, President, Maharashtra Cricket Association (MCA) and former Treasurer of BCCI were reported saying that the board had unanimously chosen Manohar to take up the top job once again

exchange4media Staff 01-October-2015

With the recently launched ‘#fame Websinger’ in association with Close-UP and singer Pritam. Saket Saurabh, CEO, #fame talks about the company’s plans and the opportunities they hope to tap into

Aliefya Vahanvaty 01-October-2015

Bigg Boss for Colors is one of the highest in terms of production costs. This year the costs are expected to rise up by 10-15% and could be in the range of Rs.130-135 crore. Last season the show had managed to breakeven for the first time in eight seasons. Will Colors be able to churn profits from the show in season 9?

exchange4media Staff 01-October-2015

Leading musicians - Asha Bhosle, Kailash Kher, Sonu Nigam, Daler Mehndi to perform at the Safaigiri Singathon

exchange4media Staff 01-October-2015

Adi Godrej and R S Sodhi receive ‘Conscious Capitalist Company for the Year award’ shared by Godrej Consumer Products Ltd and Gujarat Cooperative Milk Marketing Federation Ltd (Amul); R C Bhargava of Maruti-Suzuki honoured with Lifetime Achievement Award

exchange4media Staff 01-October-2015

With this partnership, Eurodata TV will provide daily data (with a weekly reporting lag) for its customers about programming, content and programme audiences in India by target group: producers, distributors, broadcasters, rights managers, and sponsors

exchange4media Staff 01-October-2015

To honour the most outstanding campaigns, exchange4media will hold India’s coveted marketing awards — Indian Marketing Awards 2015. The Awards, to be held in December, will set the benchmark of marketing excellence in the country for the year

exchange4media Staff 01-October-2015