Date-wise News
Jwalant Swaroop to move on from his role as CEO Sakal Media Group

Swaroop will be moving on from his current role as CEO Sakal Media Group with effect from November 1st

exchange4media Staff Oct 1, 2015 6:43 PM

Makani Creatives bags advertising mandate for Onida’s Smart LED TVs

Makani Creatives won the account following a multi-agency pitch for the Mirc Electronics owned brand

exchange4media Staff Oct 1, 2015 6:37 PM

MSM restructures SET leadership team, appoints Danish Khan as Business Head, Anup Vishwanathan as Head Marketing

To fuel growth at Sony Entertainment Television (SET) Channel, MSM has appointed Anshuman Sinha as SVP & Senior Creative Director, and Ritesh Modi as VP & Creative Director

exchange4media Staff Oct 1, 2015 1:00 PM

Social sharing is boosting mobile video growth: Vuclip Global Video Insights Q2 15 Survey

The findings of the survey provide insight into consumer behaviour associated with sharing videos via social media and instant messaging platforms on mobile

exchange4media Staff Oct 1, 2015 9:12 AM

DDB Mudra Group launches Track DDB

Track DDB will be DDB Mudra Group’s brand to address the increasingly complex data led world of marketing communications As a starting point, Track DDB will be launched in India with the existing RAPP India clients moving to the new agency

exchange4media Staff Oct 1, 2015 9:07 AM

Is Flipkart ready for the second edition of its famous Big Billion Days Sale?

Flipkart’s Big Billion Days Sale is back and is spread over 5 days (October 13-17th) only for the Flipkart App users. Read full news on Big Billion Day Sale here.

Sarmistha Neogy Oct 1, 2015 9:03 AM

Amazon India responds to accusations over copying Royzez’s ‘Shop Befikar’ slogan

Following the accusations by Twitterati on Tuesday that the Amazon’s new slogan ‘‘Ek Bar Amazon Try to Kar…Ho Kar Befikar’ is copied, Amazon responds by saying ‘befikar’ is a generic term and may as well be coincidental that another company has used it

exchange4media Staff Oct 1, 2015 8:53 AM

Shashank Manohar expected to head BCCI as President post Dalmiya’s demise

Many senior BCCI officials including Ajay Shirke, President, Maharashtra Cricket Association (MCA) and former Treasurer of BCCI were reported saying that the board had unanimously chosen Manohar to take up the top job once again

exchange4media Staff Oct 1, 2015 8:42 AM

Now is the time to create large IPs which will deliver both reach and engagement: Saket Saurabh

With the recently launched ‘#fame Websinger’ in association with Close-UP and singer Pritam. Saket Saurabh, CEO, #fame talks about the company’s plans and the opportunities they hope to tap into

Aliefya Vahanvaty Oct 1, 2015 8:36 AM

Will Bigg Boss bring in big bucks for Colors in season 9?

Bigg Boss for Colors is one of the highest in terms of production costs. This year the costs are expected to rise up by 10-15% and could be in the range of Rs.130-135 crore. Last season the show had managed to breakeven for the first time in eight seasons. Will Colors be able to churn profits from the show in season 9?

exchange4media Staff Oct 1, 2015 8:17 AM

PM Narendra Modi to felicitate Clean Champions at the India Today Safaigiri Singathon and Awards 2015

Leading musicians - Asha Bhosle, Kailash Kher, Sonu Nigam, Daler Mehndi to perform at the Safaigiri Singathon

exchange4media Staff Oct 1, 2015 8:14 AM

Uday Shankar is ‘Best CEO – MNC’ for 2015 at Forbes India Leadership Awards

Adi Godrej and R S Sodhi receive ‘Conscious Capitalist Company for the Year award’ shared by Godrej Consumer Products Ltd and Gujarat Cooperative Milk Marketing Federation Ltd (Amul); R C Bhargava of Maruti-Suzuki honoured with Lifetime Achievement Award

exchange4media Staff Oct 1, 2015 8:12 AM

BARC India & Médiamétrie to integrate Indian TV audiences into Eurodata TV Worldwide service

With this partnership, Eurodata TV will provide daily data (with a weekly reporting lag) for its customers about programming, content and programme audiences in India by target group: producers, distributors, broadcasters, rights managers, and sponsors

exchange4media Staff Oct 1, 2015 8:08 AM

exchange4media announces the 2nd edition of its flagship marketing event Indian Marketing Awards

To honour the most outstanding campaigns, exchange4media will hold India’s coveted marketing awards — Indian Marketing Awards 2015. The Awards, to be held in December, will set the benchmark of marketing excellence in the country for the year

exchange4media Staff Oct 1, 2015 8:07 AM