Date-wise News
9th edition of Indian Magazine Congress kicks off today in Chennai

The theme of this year's Congress is 'Magazines 2X: Engage, Connect, Work'

exchange4media Staff Feb 23, 2015 9:23 AM

Help us maximise effectiveness of govt ad spends: Piyush Goyal

Piyush Goyal, Minister of State with Independent Charge for Power, Coal and New & Renewable Energy, calls upon media & advertising industry to come up with holistic project plan to maximise effectiveness of government ad spends at PMMAO 2015

exchange4media Staff Feb 23, 2015 9:17 AM

Industry leaders on political communication and the role of professional advertising

Madison's Sam Balsara, Piyush Goyal, Minister of State with Independent Charge for Power, Coal and New & Renewable Energy, DB Group's Girish Aggarwal, Colors’ Raj Nayak, Star’s Sanjay Gupta and Times Group’s Arunabh Das Sharma on how political parties and the govt could make better use of advertising opportunities on an ongoing basis with help from professional agencies

Abhinn Shreshtha Feb 23, 2015 8:59 AM

DDB MudraMax creates 'Misunderstood Scoreboard' for Zee News

DDB MudraMax installed manual scoreboards in Jammu & Kashmir, New Delhi in India and Lahore, Karachi in Pakistan. While spectators thought these were normal run-of-the-mill scoreboards which kept on-lookers updated with the status of the match, they were caught off guard as the numbers didn't tally

exchange4media Staff Feb 23, 2015 8:43 AM

Awards show blitz: Colors Stardust Awards outshines others in ratings

We take a look at how Colors Stardust Awards, Filmfare Awards, Life OK Screen Awards and Star Guild Awards fared in terms of ratings

Collin Furtado Feb 23, 2015 8:32 AM

Karnataka GECs register decline in ratings in week 7

Barring a few, a majority of regional GECs witness ratings dip

exchange4media Staff Feb 23, 2015 8:17 AM

Discovery is the new black when it comes to online shopping: Ambareesh Murty

Ambareesh Murty, Co-Founder and CEO, Pepperfry.com, shared his thoughts on the lessons for advertising that can be learnt from new age companies at the Pitch Madison Media Advertising Outlook 2015

Aliefya Vahanvaty Feb 23, 2015 8:15 AM

Stop treating media as a commodity, say experts

On the occasion of the launch of the Pitch Madison Advertising Outlook 2015, a panel comprising Times Group's Arunabh Das Sharma, Madison Media Ultra's Karthik Lakshminarayan, Zee's Ashish Sehgal, Selvel One's Noomi Mehta, ITC's G.K. Suresh, Pidilite’s Vivek Sharma discuss how the advertising industry could change for the better

Abhinn Shreshtha Feb 23, 2015 8:05 AM

The problem arises when digital immigrants run campaigns aimed towards digital natives or digital descendants: Sanjay Behl

Sanjay Behl, CEO, Raymond on the challenges faced by brand managers trying to communicate with the new set of consumers today, and the challenges thrown by campaigns of corporate brands vs house of brands

Collin Furtado Feb 23, 2015 8:03 AM

The rural superconsumer is an emerging segment waiting to be tapped: Piyush Mathur

Rural superconsumers are emotionally and economically wanting to try out high ticket brands, observed Mathur, President, Nielsen India at PMMAO 2015

exchange4media Staff Feb 23, 2015 7:59 AM

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