Cannes Lions: A silver for Grey India, bronzes for J. Walter Thompson & Offroad Films
Grey India bags silver for Gillette’s Barbershop Girls campaign, JWT picks up five bronze metals while Offroad Films, Mumbai, wins another bronze for Vicks - One in a million #TouchOfCare
Day 2 at the Cannes Lions International Festival of Creativity saw Grey India win the country’s first silver metal this year for The Barbershop Girls: Shaving Stereotypes, while J. Walter Thompson Mumbai scooped up five bronze metals. Another Bronze Lion came for P&G’s Vicks - One in a Million #TouchOfCare campaign in Film Craft and it was won by Offroad Films, Mumbai.
Based on a true story, Grey's 'The Barbership Girls: Shaving Stereotypes' for Gillette is focused on the insight that children learn from the things they see around them. The campaign film narrates a story of two barbershop girls from a village in Uttar Pradesh, and an eight-year-old boy whose thoughts are summed up from everything that he observes around him, with a specific focus on sharply defined gender roles.
Speaking about Grey’s first win at the festival, Sandipan Bhattacharyya, Chief Creative Officer, Grey Group India, said, “It is very satisfying to win on one of our biggest brands and with a work that’s making our world an equal one. This win is also significant because the Entertainment category is truly a new frontier of advertising and moves beyond the traditional in every sense. We’re privileged to work with clients of the calibre of Karthik and Omkar at P&G and kudos to the incredible creative team at Grey.”
In the Industry Craft Lions category, Wunderman Thompson Mumbai, J. Walter Thompson India and J. Walter Thompson Amsterdam picked up five Bronze Lions. Their entry titled 'Blink Test' for the Jimmy Nelson Foundation won three Bronze Lions. Wunderman Thompson, JWT India and JWT Amsterdam had another entry for the Jimmy Nelson Foundation titled 'Blink Off', which bagged two Bronze Lions.
Speaking about the big haul for J Walter Thompson, Senthil Kumar, Chief Creative Officer, Wunderman Thompson, said, “The Lions roar five times over. It is a huge honour to win India’s first five Industry Craft Lions, which are truly the epitome of craft in this business of ideas and at the highest stage for creativity, the Cannes Lions. In fact, JWT India has a history of winning India’s first ever Grand Prix at the Cannes Lions Festival for The Times Of India, India’s first-ever Gold Lions in Film and Film Craft, Design, Digital and Branded Content Lions. These first 5 Industry Craft Lions only reiterate our creative leadership and will raise the bar higher in craft, content and of course our ideas for each and every one of our esteemed clients in India.”
Trevor Robinson OBE, Founder and Executive Creative Director, Quiet Storm, UK and Jury President - Industry Craft, said, "There were some pieces of work that were touching and brilliantly done. The Jimmy Nelson Foundation work was one such. It just grabs your attention with its use of digital and brings to life a subject that you were not even aware of. There are few pieces in craft that you want to take home - this was one."
The other bronze Lion was for ‘One in a Million’ - the latest film from the #TouchofCare campaign for P&G’s Vicks. It is about a young girl Nisha, affected by ichthyosis, a rare genetic skin condition. The film chronicles her life and the transformative effects of love from her adoptive parents, Aloma and David Lobo. The category was Film Craft and it was won by Offroad Films, Mumbai.
Grey's 'The Barbership Girls: Shaving Stereotypes' for Gillette was India's only shortlist in the Entertainment for music category. Six entries from India were shortlisted in the Industry Crafts Lions category. Aside from Blink. And They’re Gone, J. Walter Thompson’s ‘Blink Test’ and ‘Blink Off’ campaigns for Jimmy Nelson Foundation also got five shortlists. Dentsu Webchutney was also shortlisted for the work done for Bollywood film 'URI: The Surgical Strike'.
Mangesh Kavale, Rajesh Bhambhani, Sandipan Bhattacharya and Yashaswini Samat of Grey India
We catch up with Yashaswini Samat and Sandipan Bhattacharya of Grey just after the awards ceremony at Cannes
Grey’s Barbershop Girls film
J. Walter Thompson Blink. And They’re Gone campaign
Offroad Films' One in a Million #TouchOfCare campaign
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